300 episodes

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!

In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.

If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

    • Marketing

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!

In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.

If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

    Unpacking a Successful Facebook Ads Campaign – Jason Hunt

    Unpacking a Successful Facebook Ads Campaign – Jason Hunt

    Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid?
    In this week’s episode we unpack a wildly successful Facebook Ad to better understand what works and what doesn’t. Jason Hunt, of Merged Media, was gracious enough to share some details of a marketing campaign he recently did for a small local company that was a roaring success and the lessons he learned.

    • 31 min
    How the RIGHT Type of PR Improves Your Search Rankings- Dmitry Dragilev

    How the RIGHT Type of PR Improves Your Search Rankings- Dmitry Dragilev

    To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions. And although that may be true for some in the business, even a PR expert like Dmitry Dragilev promises that you can actually do it on your own and still achieve similar success.
    If you have a compelling story, you can get the interest of journalists. And once you have that, there are some tried and true strategies that will help you gain access to personal contacts, backlinks, and leverage yourself as an expert.

    • 29 min
    Improving Customer Experience Online and Off - Jay Baer

    Improving Customer Experience Online and Off - Jay Baer

    If we’ve learned nothing in this digital age of social media domination, it’s that businesses need to up their game when it comes to customer service because it is more front and center than ever before. And as a brand advocate and customer experience expert, Jay Baer has seen how businesses can turn an unhappy customer into a raving fan for life, if they just follow a few key rules.

    • 35 min
    How to Write for the Web with Conversational Copywriting – Nick Usborne

    How to Write for the Web with Conversational Copywriting – Nick Usborne

    How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them.
    Building trust can come through in tone and word choice, so opting to use everyday simple conversational wording over tech jargon will go a long way in building relationships and making sales. Discover how to “write  for the web” and engage your customers by engaging in conversational copywriting.

    • 29 min
    Is Your Website ADA Compliant (and Does it Matter?) – Craig Kazda

    Is Your Website ADA Compliant (and Does it Matter?) – Craig Kazda

    When you hear the term “ADA compliant”, you might immediately think of buildings and how they’re supposed to be handicapped accessible for people in wheelchairs. But you need to think broader in this digital age. There’s more for consumers than just visiting brick and mortar shops. These days, a great deal of shopping and research is done online. So Craig Kazda would ask you, “Is your website ADA compliant?”
    What are you doing to ensure that people with visual, auditory, or intellectual disabilities can access and understand the same information as everyone else who visits your site? If you haven’t started to consider this and make adjustments to your website, you’re not only losing customers and pushing away business, but you may find you’re being penalized in the Google search rankings, or even worse, being sued.

    • 33 min
    StoryBrand: How to Tell More Compelling Stories for Your Business - Josh Cantrell

    StoryBrand: How to Tell More Compelling Stories for Your Business - Josh Cantrell

    One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them.
    The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically with your customers. Your brand is about customer perception, so you need to be able to tell stories that substantiate and embody the challenges and experiences of your customers. Josh Cantrell helps clients create these scripts using a 7 point plan for effective storytelling.

    • 28 min

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