316 episodes

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic DigitalMarketer

    • Business
    • 4.5 • 2 Ratings

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

    The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

    Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today. 
     
    Not surprisingly, they want to grow and scale.
     
    Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.



    IN THIS EPISODE YOU’LL LEARN:
    Ways to effectively duplicate and outsource yourself and your brain Where to start with process development and documentation How to involve your team in the creation and update of processes How to identify and eradicate weaknesses in your processes


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam
    Solutions 8
    Episode 300: How to Launch a Product From Scratch
    The CheckList Manifesto: How to Get Things Right
    Extreme Ownership: How U.S. Navy Seals Lead and Win
     
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    iTunes not your thing? Find us on Stitcher.

    • 38 min
    REPLAY- Why Facebook Traffic is NOT Your Problem

    REPLAY- Why Facebook Traffic is NOT Your Problem

    Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.
    Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.
    They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.
    IN THIS EPISODE YOU’LL LEARN:
    Don’t try to extract your profit from your initial sale (and what to do instead) The 3 ways to grow your business, and the 2 you should be giving more attention to How to increase your revenue by selling to your existing customer base Tactics to optimize your Shopify store to keep your customers coming back and staying longer

    • 41 min
    REPLAY- How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

    REPLAY- How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

    157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! 
    Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.
    We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.
    If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.
    IN THIS EPISODE YOU’LL LEARN:
    The 1 technique Molly used to skyrocket the social proof on her ads The 6 steps to expand your research so you can find the best audiences for your ad sets How to cull the bad ad sets and boost the better ones What to do if you’re getting cheap link clicks but no conversions

    • 50 min
    Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

    Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

    Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    iTunes not your thing? Find us on Stitcher.

    • 47 min
    Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

    Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

    Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.
    Our Partners:
    How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)
    Free Training: How to Generate Leads and Revenue with an Automated Chatbot
    Get One Month of Free Content from BKA Content (CODE: Perpetual)
    Sendlane’s 2021 eCommerce Email Marketing Playbook
    Resources Mentioned In This Episode:
    Unlock Your Business Potential By Advertising on Social Media with Tier 11
    Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale
    Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions
    Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
    Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers
    Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
    Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps
    WordStream: Everything You Know About Conversion Rate Optimization Is Wrong
    Shop.org
    DigitalMarketer Lab Elite
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 45 min
    3 Steps to Finding the Perfect Audience for Your Ads

    3 Steps to Finding the Perfect Audience for Your Ads

    What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time.
    Our Partners:
    Get 50% off your first month with No Limit Creatives (code: PTPODCAST)
    Build Your eCommerce Website on Wix
    Start your free trial of Oribi (and get 20% off with code: digitalmarketer)
    Resources Mentioned In This Episode:
    Unlock Your Business Potential By Advertising on Social Media with Tier 11
    Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party
    Episode 82: The Death of Organic Social Media with Mike Stelzner
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.
    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 27 min

Customer Reviews

4.5 out of 5
2 Ratings

2 Ratings

Ethan Alvin ,

DM Fan!

Engaging conversations that contain nuggets of wisdom. Do subscribe to this podcast if you want insights and tips on digital maarketing. Good job team!

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