44 min
18. How to become a thought leader on TikTok - Zoe Chu The #HighlySoughtAfter Talk Show
-
- Marketing
If you’re planning to build your personal brand on TikTok, this is the interview you’ve got to listen to!
My guest today is a baby sleep expert, Zoe Chu, whom her clients fondly call her SG Supernanny or Sleep Supernanny. Her work has been featured in the media by Channel News Asia, Asia One, and Mindvalley.
In 2019, she created her TikTok account and started creating content around sleep, health and positivity. Within a very short period of time, she amassed over 36K followers on TikTok, with some of her content getting over a million views.
If you're an entrepreneur or service professional looking to get started on TikTok but not sure where to start, listen in at 19:12 where Zoe shares how she got started using TikTok and her content strategy.
And listen in to Zoe's answers to the following questions:
I know that you were an accountant, an auditor, a real estate agent in New Zealand. What brought you back here to Singapore? – 0:41How did this whole entire experience of the accident make you who you are today, a sleep expert? – 6:15When you came to Singapore, how did you become a parenting coach? How did you make it a profession? - 11:39There are a lot of parenting coaches, especially here in Singapore alone. How do you stand out and find your niche? – 12:43Out of all social media platforms, why TikTok? – 14:23What’s the difference between Instagram and TikTok? What’s the benefits of being on TikTok? – 16:31Tell us what was your content strategy? – 19:12It is easy to create momentum when our videos are doing well. But what if our videos only have 5 or 6 views and we are putting in lots of effort. How can we stay consistent until we see results? - 23:54Do you also think the way to be consistent is because of your purpose? – 27:30We talk about the bright side of TikTok. Out of all social media platforms, I get the worst comments on TikTok. Is it just me? - 28:52You have a lot of followers and attention on TikTok. How do you monetise it? – 33:20How can we leverage our TikTok content on Instagram? – 34:47How do we help our little kids and toddlers sleep through the night so we can sleep as well? - 36:06If you want to keep in touch with Zoe, you can reach her on Instagram @sgsupernanny and TikTok @sgsupernanny. Zoe also has group coaching available at: www.gosleeplikeababy.com/groupcoaching.
Read these books to become highly sought after in your own industry -> www.pickericsbrain.com
Thank you for listening to this episode of #HighlySoughtAfter!
If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.
I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
If you’re planning to build your personal brand on TikTok, this is the interview you’ve got to listen to!
My guest today is a baby sleep expert, Zoe Chu, whom her clients fondly call her SG Supernanny or Sleep Supernanny. Her work has been featured in the media by Channel News Asia, Asia One, and Mindvalley.
In 2019, she created her TikTok account and started creating content around sleep, health and positivity. Within a very short period of time, she amassed over 36K followers on TikTok, with some of her content getting over a million views.
If you're an entrepreneur or service professional looking to get started on TikTok but not sure where to start, listen in at 19:12 where Zoe shares how she got started using TikTok and her content strategy.
And listen in to Zoe's answers to the following questions:
I know that you were an accountant, an auditor, a real estate agent in New Zealand. What brought you back here to Singapore? – 0:41How did this whole entire experience of the accident make you who you are today, a sleep expert? – 6:15When you came to Singapore, how did you become a parenting coach? How did you make it a profession? - 11:39There are a lot of parenting coaches, especially here in Singapore alone. How do you stand out and find your niche? – 12:43Out of all social media platforms, why TikTok? – 14:23What’s the difference between Instagram and TikTok? What’s the benefits of being on TikTok? – 16:31Tell us what was your content strategy? – 19:12It is easy to create momentum when our videos are doing well. But what if our videos only have 5 or 6 views and we are putting in lots of effort. How can we stay consistent until we see results? - 23:54Do you also think the way to be consistent is because of your purpose? – 27:30We talk about the bright side of TikTok. Out of all social media platforms, I get the worst comments on TikTok. Is it just me? - 28:52You have a lot of followers and attention on TikTok. How do you monetise it? – 33:20How can we leverage our TikTok content on Instagram? – 34:47How do we help our little kids and toddlers sleep through the night so we can sleep as well? - 36:06If you want to keep in touch with Zoe, you can reach her on Instagram @sgsupernanny and TikTok @sgsupernanny. Zoe also has group coaching available at: www.gosleeplikeababy.com/groupcoaching.
Read these books to become highly sought after in your own industry -> www.pickericsbrain.com
Thank you for listening to this episode of #HighlySoughtAfter!
If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.
I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you!
44 min