52 min
How to stand out from the AI 'blandscape' - with Salesforce, Thomson Reuters and Rascal Ventures How to Grow a CMO
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- Marketing
This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI.
Host:
Alastair Hussain, SVP Strategy at The Marketing Practice
Guests:
Melinda Chan, Head of Marketing, Demand Generation, at Thomson Reuters
Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce
Jen Wright, Founder of Rascal Ventures
They tackled the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’?
Stay tuned for another series of How to Grow a CMO. Coming soon.
This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI.
Host:
Alastair Hussain, SVP Strategy at The Marketing Practice
Guests:
Melinda Chan, Head of Marketing, Demand Generation, at Thomson Reuters
Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce
Jen Wright, Founder of Rascal Ventures
They tackled the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’?
Stay tuned for another series of How to Grow a CMO. Coming soon.
52 min