How to Grow a CMO The Marketing Practice

On the second episode of the new series of How to Grow a CMO, host Alastair Hussain is joined by CMO at Amdocs, Gil Rosen.

 

Gil and Ali discuss Gil’s unexpected journey into marketing, the value of bringing a diverse set of skills and experiences to the discipline, and the importance of having the right conversations with customers.

 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

On the first episode of the new series of How to Grow a CMO, host Alastair Hussain is joined by Vice President of Global Brand at Neste, Clara Lee. 

In a wide-ranging discussion, Clara and Ali discuss the importance of ensuring your external positioning corresponds with your actions as a brand, the importance of retaining a macro perspective on your business, and why focusing on coherence over consistency is vital when marketing across different territories. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

To see how we created a campaign for Neste, a global leader in renewable fuels, that put the afterburners on results with recall figures of 90%, read the case study: https://bit.ly/4dbCTfw 

This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI.



Host:

Alastair Hussain, SVP Strategy at The Marketing Practice

Guests:

Melinda Chan, Head of Marketing, Demand Generation, at Thomson Reuters

Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce

Jen Wright, Founder of Rascal Ventures



They tackled the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’?



Stay tuned for another series of How to Grow a CMO. Coming soon.

On this episode of How to Grow a CMO, host Ali Hussain is joined by Steve Daheb, CMO at Tanium. 
Steve’s career has focused on creating and leading new market categories for a wide range of organisations – from start-ups to public companies with $40B revenue. His experience spans multiple technology areas including all layers of cloud, and he is widely recognised as a B2B tech industry leader. 
In their conversation, Steve and Ali discuss topics including the role of the CMO in taking a company public, the importance of building teams with diverse skill sets, and the benefits of telling marketing stories using customer insights.  
How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com  

On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian. 
Eric’s career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday.  
In their conversation, Eric and Ali discuss the value of agency experience in understanding how organisations operate and different industry dynamics. Eric also describes the challenges of prioritising resources and staying focused on marketing goals, while emphasising the strong relationship that has to exist between marketing, sales, and product teams. 
How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com  

On this episode of How to Grow a CMO, host Ali Hussain is joined by Heather Dodgers-Rubash, SVP of Marketing at NetSPI. 
Heather’s journey into marketing came via stints in journalism and politics, before landing roles at a number of start-up and established tech providers.  
In their conversation, Heather and Ali discuss the importance of balancing brand and demand, the power of cultivating strong interpersonal relationships within teams, and how collaboration is critical to the successful delivery of projects. 
How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com