7 excellent disruptive marketing tips every B2B brand needs to know
Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.
In this episode, Graham shares his insights and thoughts around disruptive marketing and tips that every b2b brand needs to know. Insights he shares include:
Marketing isn’t what we thought it was so what is it reallyGraham's take on disruptive marketingDid disruption begin with the digital channels and devicesAre most cases of marketing unaffected by a revolutionThe CEO paradox in marketingWhat do most people think marketing isHow to get in step with disruptive marketingWhy Graham sees podcasting as being the lynchpin to omnichannel marketingHow Graham won over Air Asia and McKinsey as clientsHow best to speak to customers to change their mindsetGraham's research on helping brands to get their people to share their knowledge and expertiseand much much more ...