300 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

    • Marketing
    • 4.8 • 17 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.

    Clickfunnels CMO John Parkes Reveals Key Marketing Hacks That Scaled Them Past $150M Revenue

    Clickfunnels CMO John Parkes Reveals Key Marketing Hacks That Scaled Them Past $150M Revenue

    In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes. [01:24] John's background and how he ended up in his current role. [02:21] The steps that led to John getting into the world of traffic. [03:10] ClickFunnel's revenue numbers and the effect of the pandemic. [03:39] The free trial and array of resources you can find on the ClickFunnels website. [04:11] New strategies that John and his team are trying out currently. [05:54] Which of Russel Brunson's three books to start with! [06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term. [07:29] The tools and frameworks that keep things rolling at ClickFunnels. [09:22] The challenge funnels that John and his team are currently offering clients.  [12:15] Projects that ClickFunnel experiment with — some work and some do not! [13:51] Recent steps that the company has taken to up-sell their customers. [15:00] The collection of courses at ClickFunnels and how much it has grown. [15:51] John's 'set it and forget it' formula for retargeting ads on Facebook. [18:43] The little hack that John has recently implemented for Facebook ads! [19:54] Methods for recycling older ads that were successful in the past. [20:57] The components of the operating system of the ClickFunnels marketing team! [23:35] Important parts of the marketing stack at the company. [25:56] The two biggest lessons that John has learned on his journey with traffic. [28:47] Exploring the ClickFunnels community and the conference they hold. [30:50] John's recommendations for building your own community. [31:35] Why John loves Voxer; starting direct, convenient conversations. [34:45] Resources and people that John follows to up his marketing game. [35:12] John's best marketing book recommendation. [35:48] Exciting news about the Build Your Brand Challenge at ClickFunnels! [36:36] How to find and connect with John online and his tip for a challenge to start with. [37:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    John Parkes on Instagram
    ClickFunnels
    One Funnel Away Challenge
    Russell Brunson
    Leveling Up Podcast
    Traffic Secrets
    Dotcom Secrets
    Expert Secrets
    Roland Frasier
    ClickUp
    Trello
    Monday
    Asana
    Tony Robbins
    Funnel Hacking Live
    Tesla 
    Elon Musk
    Voxer
    Brian Dean
    Great Leads
     
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    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 37 min
    7 Tools to Grow Your Agency | Ep. #1511

    7 Tools to Grow Your Agency | Ep. #1511

    In episode #1511, we give you seven tools you can use to grow your agency! We cover all the best apps we use ourselves that help us make media reports, build spreadsheets, manage content production, boost closing rates, create actionable analytics, and a whole lot more. Tune in and hear about the wonders of tools like Google Data Studio, Salesforce, and Asana, and how they can help you take your agency to the next level!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Tools to Grow Your Agency. [00:30] Using Supermetrics, the best and most easy to use tool for reporting on paid media. [00:52] Dealing with sales, new leads, and new customers using Salesforce. [01:18] Building spreadsheets with superpowers using Airtable. [01:48] Using a scheduling software like ScheduleOnce to boost your closing rates. [02:04] Asana or Basecamp for project management; use one and be consistent! [02:24] Creating actionable analytics using Google Data Studio. [02:57] Enjoying the workflow automation functionality provided by Zapier. [03:45] That’s it for today! [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    Supermetrics
    Salesforce
    Airtable
    ScheduleOnce
    Asana
    Basecamp
    Google Data Studio
    Zapier
     
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    The Best B2B LinkedIn Marketing Strategies | Ep. #1510

    The Best B2B LinkedIn Marketing Strategies | Ep. #1510

    In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy. [00:42] How carousels work and the value of posting them for building organic traffic. [01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats. [01:34] Put a link to your post in the first comment, not the post itself. [01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function. [02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits. [02:52] Making groups for your target audience in your region and networking in them. [03:29] Using LinkedIn’s events feature to connect with your contacts.  [03:45] Start running LinkedIn ads if you know your audience’s LTV. [04:17] That’s it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    ClickFlow
     
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    Should You Go to War With a Larger Company | Ep. #1509

    Should You Go to War With a Larger Company | Ep. #1509

    In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: If You Should Go to War with A Larger Company. [00:30] Fortnite went all out against Apple by adding in-app payments and discounts. [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc. [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company. [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win. [03:12] The significance of the discount Fortnite users have been given. [03:49] That’s it for today! [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    Fortnite
    Apple
    Android
    Basecamp
    HEY
     
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    Why Word of Mouth Is Becoming More Important | Ep. #1508

    Why Word of Mouth Is Becoming More Important | Ep. #1508

    In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Word of Mouth is Becoming More Important. [00:35] What word of mouth is and some examples of companies that get spoken about a lot. [01:11] Key findings about word of mouth from a Reforge article. [01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email. [01:45] Companies like Google are changing advertising, leaving a window for word of mouth. [02:17] If you have good word of mouth marketing, you’ve built a good product. [02:57] Build a brand first and then build products and services around it. [04:20] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    Amazon
    Apple
    'The Word of Mouth Coefficient'
    Google
    Kylie Jenner on Instagram
    Gary V
    Anthony Pompliano on Twitter
    Dave Perell
    WhatsApp
     
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    Why Marketers Should Think Like Investors | Ep. #1507

    Why Marketers Should Think Like Investors | Ep. #1507

    In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)! 
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Why Marketers Should Think Like Investors. [00:34] Find out which two books will help you think like an investor. [01:08] Investors go after huge TAMs (total addressable markets) and you should too!  [01:52] Why email service providers are far bigger than SEO tools. [02:19] Focus on delivering a good customer experience rather than making quick cash.  [03:25] Like Jeff Bezos, you have to have a long-term outlook on things. [04:08] Wall Street is incentivized to look at results from a quarterly perspective. [04:28] Make things easier by cultivating a long-term relationship and business outlook.  [05:16] Just look at this podcast – we’ve focused on offering a good experience over time.   [05:42] That’s it for today! [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  
    Links Mentioned in Today’s Episode:
     
    The Tao of Charlie Munger 
    The Tao of Warren Buffett 
    Ubersuggest
    SEMrush
    Ahrefs
    Mailchimp
    HubSpot
    Jeff Bezos 
    Blue Origin 
    AWS 
     
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6 min

Customer Reviews

4.8 out of 5
17 Ratings

17 Ratings

Bilz Bites ,

Landing page tips episode

Hi guys. Great podcast, I listen daily and recommend you guys to all my friends

Sometimes I listen to an episode and when I go back and look for it, either it has disappeared or the content of that episode changed.

One such episode was on the landing page tips. Eric suggested a copywriting book and Neil suggested a resource on how to write long form sales copy. Please can you share these again. Thanks, B

SarahCyh ,

Thank you Eric and Neil, the podcast is great

Eric and Neil have great chemistry and are very easy to listen to. The 10-minute podcast durations are perfect, I listen to an episode every morning. Short, concise and to the point. They provide a lot of great value and tips, I am ever so grateful!! They also introduce you to other marketers/entrepreneurs and free or paid softwares. I’ve been introduced to many great resources because of this podcast. One of my favourite podcasts of all time and I’m so glad my friend introduced this to me!!!

Honeykein ,

Insightful podcast

The podcasts provide many useful tips and advice!

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