2,000 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips iHeartPodcasts

    • Business
    • 4.8 • 18 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

    Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

    Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

    In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more
    (01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views
    (11:53) Exploring Amazon's non-endemic ads
    (15:30) Kindle's success and Oprah's influence
    (17:43) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 16 min
    How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video

    How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video

    In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video
    (01:15) How effective is copying as a marketing strategy?
    (04:44) AirChat
    (08:42) The number 1 factor for a viral video
    (17:48) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 16 min
    How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

    How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

    In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Introduction and Background
    (10:09) Embracing Optionality in Business Strategies
    (31:18) Operating Like a Public Company
    (45:16) Continuous Customer Development
    (55:02) Creating a Company Culture for Personal Growth
    (01:03:34) Hiring and Accountability in Management
    (01:14:50) Finding a Niche in the AI Landscape

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 25 min
    Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more

    Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more

    In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on scaling their businesses through effective content creation, social media leverage, and networking within entrepreneurial circles. 

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
    (01:15) Introduction
    (06:27) Content Creation and Social Media
    (09:00) Joining Entrepreneurial Organizations
    (11:45) Strategies for Scaling an Agency
    (14:21) The Significance of ACE Scores in Predicting Health Outcomes
    (19:55) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 18 min
    Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?

    Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?

    In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the conversation to the WNBA and the potential for growth and increased pay for players like Caitlin Clark.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Google confirms links are not that important, Google’s CEO on what search will be Like in 10 years, and Does the WNBA actually have potential now?
    (01:15) Google confirms links are not that important
    (06:27)  Google’s CEO on what search will be Like in 10 years
    (13:12) Does the WNBA actually have potential now?
    (16:35) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 15 min
    Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa

    Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa

    In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Africa, and the marketing strategies of Huel and SaladPower. 

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa 
    (01:15) Market valuation in India
    (07:57) Marketing lessons from the human that ran the entire continent of Africa 
    (15:38) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
    X @neilpatel
    X @ericosiu
    See omnystudio.com/listener for privacy information.

    • 14 min

Customer Reviews

4.8 out of 5
18 Ratings

18 Ratings

Bilz Bites ,

Landing page tips episode

Hi guys. Great podcast, I listen daily and recommend you guys to all my friends

Sometimes I listen to an episode and when I go back and look for it, either it has disappeared or the content of that episode changed.

One such episode was on the landing page tips. Eric suggested a copywriting book and Neil suggested a resource on how to write long form sales copy. Please can you share these again. Thanks, B

SarahCyh ,

Thank you Eric and Neil, the podcast is great

Eric and Neil have great chemistry and are very easy to listen to. The 10-minute podcast durations are perfect, I listen to an episode every morning. Short, concise and to the point. They provide a lot of great value and tips, I am ever so grateful!! They also introduce you to other marketers/entrepreneurs and free or paid softwares. I’ve been introduced to many great resources because of this podcast. One of my favourite podcasts of all time and I’m so glad my friend introduced this to me!!!

Honeykein ,

Insightful podcast

The podcasts provide many useful tips and advice!

Top Podcasts In Business

Think Fast, Talk Smart: Communication Techniques
Stanford GSB
A Book with Legs
Smead Capital Management
Money Stuff: The Podcast
Bloomberg
The Diary Of A CEO with Steven Bartlett
DOAC
Money Talks
CNA
HBR On Leadership
Harvard Business Review

You Might Also Like

The Digital Marketing Podcast
Ciaran Rogers, Daniel Rowles and Louise Crossley
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
Marketing Against The Grain
Hubspot Podcast Network
Perpetual Traffic
Tier 11
Marketing Made Simple
Powered by StoryBrand
Social Media Marketing Talk Show
Michael Stelzner, Social Media Examiner