Today in Digital Marketing Tod Maffin

The sales boost you could get by telling your customers how to write their reviews. Instagram tweaks its algorithm to favour smaller accounts. Why does Apple hate advertisers so much? And collateral damage: The video app that might go down with the TikTok ship.

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You mocked them at first, but now the results on pause ads are in — and they're kind of amazing. Also: Threads makes a big move. Does the ad business need its own 'nutrition label'? And Google's video ads push beyond YouTube.

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Ban or no ban, were TikTok's days as the marketers' darling numbered anyway? The world's largest ad agency may be considering breaking up. And getting your AI to explain its recommendations to consumers might boost your sales.

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Revenues up but stock price down — what caused the crash of Meta's stock? Just two letters. Also: You're not imagining it: Your Google clicks are costing more. And young TikTok creators say please, for the love of god, don't make us use Instagram!

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They're baaack — third-party cookies: Will they ever die? Stripe makes a big move away from payments. Threads now has more daily users than X. And a review of Meta's spanky new AI: Spoiler alert — it's not great.

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Now even Reddit comments are filling up with AI spam — and a whole new generation of bots are lined up to take marketers' money. Why your buyers are willing to wait up to five days longer for their purchase. What media buyers are saying about the proposed TikTok sale. And Europe says TikTok's latest promotion is as addictive as cigarettes.

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