What Beauty Founders Don't Know? (Jumpstart Beauty Brand) Rohit Banota, Jump Accelerator
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Fasten your seat belts & learn counter-intuitive fundamentals of profitably growing early-stage beauty brands.
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Ep.23-Jump Series: 5 Billion Dollar Beauty Brand Exits Fundamental Principles
In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast uncovers fundamental principles underlying 5 billion dollar beauty brand exits
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Timestamps and Key Insights
01:29.3-Introduction to exit fundamental principles vs. playbook
02:50.0-K18 Hair $billion exit to Unilever in 2024
08:18.0-Paula's Choice acquired by Unilever for $2B in 2021
12:58.1-Dollar Shave Club bought by Unilever in 2019 for $1B
15:52.9-IT Cosmetics acquired by L'Oreal in 2016 for $1.2B
18:46.2-Too Faced acquired by Estee Lauder in 2016 for $1.45B
21:25.8-Overall fundamental principles for all 5 billion dollar beauty brand exits
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Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders
In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.
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Timestamps and Key Insights
01:34.7-First Pricing Mistake: Cost-based pricing
03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty
06:39.0-Third Pricing Mistake: Margins as psuedo strategy
08:25.8-Fourth Pricing Mistake: Frequent Discounts
10:15.5-Fifth Pricing Mistake: Lack of strategy to move up
15:04.9-Sixth Pricing Mistake: Scale-up unfriendly
18:41.3-Seventh Pricing Mistake: Not communicating value
22:41.3-Eight Pricing Mistake: Not finding out price sensitivities
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-And then go to
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for finding out how ready is your beauty brand for profitable growth
&
-TAKE OUR SUPER POPULAR FREE ONLINE COURSE https://jumpaccelerator.com/online-courses/ -
Ep.21-Jump Series: Product development/pitch strategy for beauty retailers
In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer.
Watch/Listen!
Timestamps and Key Insights
02:03.8-4-point checklist to pitch products to a beauty buyer
03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer's category
05:55.5-Best selling products-best selling ingredients quadrant
07:58.4-Best selling product category-new ingredients
10:10.4-New product category-best selling ingredients
12:12.0-New product category-new ingredients
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for finding out how ready is your beauty brand for profitable growth
&
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Ep.20-Jump Series: Top 8 Mistakes by Beauty Founders
In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.
Watch/Listen!
Timestamps and Key Insights
01:34.8-Mistake number one, Passion for solution versus the problem.
05:53.8-Mistake number two, Not validating 3 growth engines
09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels
12:31.1-Mistake number four, Overemphasis on large player
15:51.8-Mistake number five, Lack of focus on margin and profits
19:32.7-Mistake number six, Frequent promotions and discounts
23:10.1-Mistake number seven, Poor understanding of the importance of cash flow
24:58.6-Mistake number eight, Going to retail too early and il equipped with no strategy
-Subscribe to our podcast & don't forget to leave a review
-And then go to https://jumpaccelerator.com/quiz/
for finding out how ready is your beauty brand for profitable growth
&
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Ep.19-Guest: Kate Solomon, Co-Founder, Athletic Cosmetic Company on "What Beauty Founders Don't Know"
In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the super-fit, driven, genius and a serial entrepreneur, Kate Solomon, who has over 25 years of natural and clean makeup and skin care formulation experience.
She was working with the biggies like L'Oreal USA, where she was a product developer. In 2010, launched Babo Botanicals and then sold it eventually to a French baby company, Mustela.
And then her kids were growing older, she saw a gap for clean makeup and skincare brand for a more sporty, and active lifestyle and that's where she launched the Athletic Cosmetic company with her co founder Dominique van Boekel.
Take a listen!
Timestamps and Key Insights
03:27.4-Kate's background and story from Peace Corps to South America to Avon to Loreal
07:01.0-How Kate successfully exited with her previous venture, Babo Botanicals
10:07.6-Babo Botanical's exit strategy
13:52.9-Target market for Athletic Cosmetic Company and Go to Market
18:31.7-How does ACC access its target consumers
21:54.2-Athletic Cosmetic Company's values of positivity, positive mind and body, positive impact & positive beauty
23:50.3-ACC's product formulations with Credo Clean Standard
25:16.0-ACC's next big goal and the biggest hurdle
27:28.5-Toughest time in Kate's entrepreneurial journey
29:44.9-Kate's mantra for keeping her sanity and accessing the well of new ideas
30:57.6-Speed round: women sports, beauty in sports, favorite book, clean beauty, bootstrap...
-Subscribe to our podcast & don't forget to leave a review
-And then go to https://jumpaccelerator.com/quiz/for finding out how ready is your beauty brand for profitable growth
&
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Ep.18-Guest: May Lindstrom, Founder, May Lindstrom Skin on "What Beauty Founders Don't Know"
May Lindstrom is the founder of her namesake, awesomely authentic, cult-certified, sensorially formulated and mystically depicted brand: May Lindstrom Skin.
May's story is straight out of a movie, about a runaway teenager, love, road trip, wanderlust, and search for fun, truth, wealth and authenticity. May Lindstrom is all about making this moment yours, touching your skin with intention, reigniting the romance within and discovering your skin's ultimate health and radiance.
May Lindstrom is a movement that is converting all the skeptics and seekers into believers furthering their quest for authenticity and living life on terms true to themselves, and in doing so, finding the divine beauty within, that never fades!
In this super digest, guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), May takes us through her hippie childhood, her nomadic formative years, the change she wanted to bring with her eponymous skincare line while sharing million dollar insights on launching and growing an ahead of its time, disruptive beauty brand that no luxury skincare brand on the planet can stand up to!
She was the first to pour her love into a bottle!
Take a listen!
Timestamps and Key Insights
04:56.8-May's childhood and her parents dreamy barn romance
09:21.7-May's first hostile encounter with the fragrance soap on a sleepover
13:04.1-Long hours at the local library
17:04.1-Human guinea pigs, Immersion into ancient to modern beauty texts
19:55.3-May unlocks the key to women's bathroom
28:24.5-May goes for the weird
31:18.2-Perfecting her formulations
34:49.1-What if?
42:01.8-How May got over the fear of sharing her formulas?
44:46.3-The key insight driving her mission
49:24.1-Cult status and revenue co-relation
52:51.6-May Lindstrom retailer conversations
54:46.5-May Lindstrom & Romain of The Detox Market chit chat about the future of natural beauty
01:01:05.3-Why aren't there more disruptive and authentic beauty brands?
01:09:40.6-Worthy of extraordinary care
01:11:15.1-Childhood without running water
01:14:40.4-May Lindstrom's ongoing innovation & the story behind her iconic packaging
01:34:44.9-May Lindstrom Care Bears
01:37:20.9-How would May Lindstrom like to grow?
01:47:57.2-Pandemic's impact on demand
01:52:44.4-A brand with brakes on
02:01:28.8-Next steps to stimulate demand
02:12:29.8-Toughest time in her business
02:25:12.9-Speed Round
02:49:16.5-Charlie and the Chocolate Factory
02:53:32-May getting the majority of her food from a woman's shelter
02:57:05-Set for growth now, scale to stay
03:06:50-May's great big invitation to the listeners
-Subscribe to our podcast & don't forget to leave a review
-And then go to https://jumpaccelerator.com/quiz/for finding out how ready is your beauty brand for profitable growth
&
-TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/
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