25 episodes

Ex-YouTube and Instagram employee Jon Youshaei breaks down the Creator Economy with guests MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and stay ahead of the latest content trends.

Created with Jon Youshaei Jon Youshaei

    • Business

Ex-YouTube and Instagram employee Jon Youshaei breaks down the Creator Economy with guests MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and stay ahead of the latest content trends.

    MrBeast Reveals His Biggest Secret

    MrBeast Reveals His Biggest Secret

    I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/



    Apply to MrBeast’s Amazon show here



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    (0:00) MrBeast’s Thumbnail Studio & Process

    (2:41) MrBeast’s Secret Project Announcement

    (4:52) How Jimmy Finds Video Ideas Using Outliers

    (7:51) Copy & Paste vs Copy With Taste

    (9:30 Using Outliers To Find Video Ideas (Cont.)

    (12:39) Analyzing MrBeast’s Last 50 Uploads

    (14:52) Adding ‘Story’ To A MrBeast Video

    (16:53) The Reality of Filming With 300 Cameras

    (20:07) How Jimmy A/B Tests Thumbnails

    (22:22) Brainstorming Videos With ViewStats

    (30:21) Roasting MrBeast’s Old Thumbnails

    (32:42) Choosing Ideas with “Interest Market Cap”

    (35:10) Going Beyond the Views & Budget

    (39:19) How Much Does a MrBeast Short Cost?

    (40:15) Reality of Filming a $100M Amazon Show

    (45:23) What Does A Shoot Day For Jimmy Look Like?

    (46:38) Chandler Says Hi

    (47:06) What Does A Shoot Day For Jimmy Look Like? (Cont.)

    (48:01) MrBeast’s Mental Health

    (51:20) How MrBeast Shoots Thumbnails

    (55:00) Why Jimmy Re-Shot 7 Days Stranded on an Island

    (57:44) Updates On Feastables

    (1:01:42) Income Pie Chart: Brand Deals, Feastables, etc

    (1:05:47) Advice to Creators Launching Products

    (1:09:49) Improving Past Videos

    (1:15:23) How to be in MrBeast's Next Video

    (1:18:16) How Jimmy is Using AI

    (1:19:57) Becoming YT's Most Subscribed Creator

    (1:23:32) Having a Family

    • 1 hr 25 min
    How MKBHD Became The Most Powerful Man in Tech (Marques Brownlee Interview)

    How MKBHD Became The Most Powerful Man in Tech (Marques Brownlee Interview)

    I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei



    We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.



    (0:00) The Most Powerful Man in Tech
    (2:13) Inside MKBHD's Inbox & Deciding What To Review
    (3:45) Power, Responsibility & Conflicts of Interest
    (6:28) MKBHD’s Income Breakdown
    (8:24) Marques’ Advice For New YouTubers
    (9:22) Risks of Speaking Truth to Power
    (12:24) How does Marques produce so much?
    (14:51) Closer Look At MKBHD's Creative Process
    (19:10) How Marques Scripts His Videos
    (23:30) Most Expensive Videos
    (25:44 )Where Marques Finds Inspiration
    (27:17) Science of MKBHD Thumbnails
    (29:57) Selling the MKBHD channel
    (31:20) Balancing YouTube & Personal Life (Cont.)
    (33:33) Favorite Productivity Apps
    (34:33) How MKBHD Use AI...Actually
    (38:05) If you were CEO...
    (41:14) The $1M Tweet
    (43:02) Why MKBHD Joined Ridge
    (46:09) Ripple Effect on other YouTubers
    (49:15) New Products, Content & What's Ahead

    • 57 min
    The Genius behind MrBeast & Casey Neistat's Videos (Dan Mace Interview)

    The Genius behind MrBeast & Casey Neistat's Videos (Dan Mace Interview)

    I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat. 

    The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat’s creator startup. 

    4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar.

    Subscribe for more videos ► https://bit.ly/YouTubeYoushaei

    ChaptersChapters:

    0:00 - 1:23 Who is Dan Mace?

    1:23 - 6:20 Why Casey Neistat Hired Dan

    6:20 - 15:11 Reality Of Working With Casey Neistat

    15:11 - 23:20  How Casey Creates Story In Vlogs

    23:20 - 26:05  Does Dan Regret Quitting His Job?

    26:05 - 34:26 Leaving Casey & Starting YouTube 

    34:26 - 37:50 Dan’s Message To Brands

    37:04 - 38:43 How Much Does Dan Make?

    38:43 - 43:40 Meeting MrBeast & Renée Zellweger?

    43:40 - 47:36 The MrBeast Job Offer

    47:36 - 50:22 MrBeast Asks “How Much Do You Want To Get Paid?”

    50:22 - 57:30 What Dan Learned Working With MrBeast

    57:30 - 59:47 The 4 Elements Of Story

    59:47 - 1:02:30 What Dan Taught MrBeast

    1:02:30 - 1:04:57 Breaking Down A Beast Philanthropy Video

    1:04:57 - 1:12:55 Trying Dan’s New BRU Bar & Future Goals

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    • 1 hr 11 min
    I asked MrBeast to roast his own videos

    I asked MrBeast to roast his own videos

    I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve.

    During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive.

    Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village. 

    Chapters:

    0:00 - 1:15 Intro

    1:15 - 2:37 MrBeast's Creative Process

    2:37 - 6:23 How MrBeast "Storyboards" Thumbnails

    6:23 - 7:23 Crafting Perfect Intro

    7:23 - 12:15 What MrBeast Learned from Thumbnail Tests

    12:15 - 16:45 MrBeast Roasts His Worst & Best Videos

    16:45 - 19:18 Video Ideas That MrBeast Rejected...And Why

    19:18 - 22:04 MrBeast breaks down his best Shorts

    22:04 - 24:32 MrBeast's schedule (removing yourself as bottleneck)

    24:32 - 25:40 Recent Disagreements with Team

    25:40 - 26:46 Advice and ideas for smaller YouTubers

    26:46 - 29:11 How AI & Deepfakes Impact Jimmy's Production

    29:11 - 31:22 Jimmy's Documentary & Talking with Streaming Platforms

    31:22 - 32:17 What Jimmy watches on YT 

    32:17 - 34:39 Final Tips for Creators

    Subscribe for more videos ►⁠ https://bit.ly/YouTubeYoushaei⁠

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    • 34 min
    The Art of Quitting Your Job To Be A YouTuber (Cleo Abram Interview)

    The Art of Quitting Your Job To Be A YouTuber (Cleo Abram Interview)

    I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers.

    After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics.

    The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars.

    Thank you to Firebrand Media for filming this episode and VidSummit for providing the space. 

    Chapters0:00 - 1:05 Who is Cleo Abram? 

    1:04 - 6:21 Leaving Vox to Start YT Channel

    6:21 - 8:02 Cleo's first sponsorships 

    8:02 - 10:12 Hiring a team

    10:12 - 12:29 Cleo’s 4-Step Video Process

    12:29 - 16:51 Step 1: Pitch

    16:51 - 21:20 What Are Key Visuals? 

    21:20 - 22:51 Step 2: Info Doc

    22:51 - 24:29 Step 3: Outline

    24:29 - 27:53 Step 4: Script

    27:53 - 32:52 Lessons From Vox

    32:52 - 35:43 Breaking Through Your Niche

    35:43 - 42:59 Cleo’s Cold Email To NASA

    42:59 - 47:31 How Do YouTubers Be Better Journalists?

    47:31 - 49:48 Short Form Process

    49:48 - 52:57 Future of YouTube

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    • 52 min
    The Dude Perfect Interview

    The Dude Perfect Interview

    I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way.

    In their first interview in years, the group opens up about their biggest fights, turning down brand deals, launching their Overtime show, the new Dude Perfect Streaming app, and their most popular videos like Gym Stereotypes, All Sports Golf Battle, and Giant Nerf Trick Shots.

    Chapters



    0:00 - 1:34 Meet Dude Perfect

    1:34 - 3:15 Who's More Popular: Dude Perfect or The Beatles?

    3:15 - 6:04 Almost Quitting Dude Perfect

    6:04 - 7:39 First Brand Deal

    7:39 - 11:59 Traditional Careers vs YouTube

    11:59 - 16:28 Biggest Argument

    16:28 - 20:49 Saying No To Big Deals

    21:16 -  23:35 Dude Perfect's Creative Process

    23:35 - 27:17 $100M Dude Perfect World...The Next Disney?

    27:45 - 30:16 Launching New Products in Walmart

    30:16 - 32:12 The Team Behind Dude Perfect

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    • 32 min

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