Lets Run Facebook Ads: The Podcast Nick Boddington

One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend.

In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how much you as a brand should be looking to spend as a minimum and why it can be more important to get your content right before focusing on how much your spending.
Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them and why sticking to interest-based audiences for your campaigns can still see great results. 
Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you how

In today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads.
Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics as well as, and in some cases instead of, videos in your advertising. 

In today's episode, Nick breaks down why statics should not be forgotten about in your marketing strategy and uses examples from clients he has worked with to show why they work so well and how often, they can perform better than video content in creating conversions. 
Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way. How do you prevent this?

In today's episode, Nick is joined by long-time business partner James to discuss some of the problems you can face on Meta when trying to use Dynamic Creative, how this affected some of their clients and a few ways counteract it to make sure that your content shines the way it is supposed to. 
Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

You can have the perfect image, a great offer and nailed the audience for your ad and it still might not get the clicks. The solution might be more straightforward but something you hadn't considered - the customer may not actually know what your product or service is. 

In today's episode, Nick sits down to talk about a problem he's had with one of his Ads Clinic clients who has a great product but their ad is not getting clickthroughs. He discusses some of the different things they have tested to try and fix this issue and reminds us the importance of making sure that your ads clearly explain what it is that you do. 
Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!