100 episodes

Developed by Jason L Smith, this podcast takes you through strategies for multiplying your revenue, net profit, lines of business, capabilities, efficiencies, most valuable relationships, and top producers — your rainmakers. Join our rotating host lineup for exclusive insights on everything from structuring your practice, marketing best practices, compensation frameworks, and how to navigate the modern world of compliance.

Rainmaker Multiplier On-Demand C2P

    • Business

Developed by Jason L Smith, this podcast takes you through strategies for multiplying your revenue, net profit, lines of business, capabilities, efficiencies, most valuable relationships, and top producers — your rainmakers. Join our rotating host lineup for exclusive insights on everything from structuring your practice, marketing best practices, compensation frameworks, and how to navigate the modern world of compliance.

    Coffee Break with C2P: Debunking Annuity Myths to Overcome Client Objections

    Coffee Break with C2P: Debunking Annuity Myths to Overcome Client Objections

    Despite providing a reliable stream of retirement income, few clients may purchase annuities due to common misconceptions. Help them make informed decisions regarding annuities with powerful insights from host, Kirsten Schlumbohm, Vice President and Head of Annuity Sales at C2P, and special guests, Stoyan Petev, CFA, CFP®, CLU, ChFc, Senior VP of Advanced Markets at C2P, Eric Langenfeld, RICP®, BPC, Vice President of Annuity Sales at C2P, and Greg Hammer, CEO and President of Hammer Financial Group. Join this group of annuity specialists as they bust common myths about annuities around complexity, fees, liquidity, and more. You'll also learn best practices for matching annuity types to client needs and measuring their performance across market conditions. Tune in to learn the true value of annuities and tactics to overcome objections.

    • 25 min
    Cultivating Connections: Key Lead Generation Strategies For Financial Advisors

    Cultivating Connections: Key Lead Generation Strategies For Financial Advisors

    Just like you don’t ask your date to marry you on your first meeting, you can’t expect new leads to become engaged clients without cultivating a relationship. Lead generation is a critical component to growing your business, but it has to be used correctly to see results. Join C2P's marketing team members, Matt Seitz, Chief Marketing Officer, special guest Cary Chaitoff, Vice President of Marketing, with additional insights from Ericca Rivera, Paid Advertising Specialist & Social Media Coordinator, to learn the true meaning of lead generation and real-world tactics. From optimizing your online presence to leveraging live events and innovative strategies like Facebook Instant Campaigns, they cover the entire marketing funnel and explain how to nurture leads until conversion. You'll also learn best practices for aligning your lead generation efforts with your team's capacity and measuring the success of branding campaigns. Whether you're new to lead gen or want to elevate your existing approach, this is a must-listen guide to driving sustainable growth.Resources:* FMG Suite (https://fmgsuite.com/) * Broadridge (https://www.broadridge.com/) * Snappy Kraken (https://partner.snappykraken.com/demo/?gspk=bWF0dHNlaXR6ODQzNjE2MjU&gsxid=GlULPJKTDPwO&partner_key=mattseitz84361625&pscd=partners.snappykraken.com) * American Financial Education Alliance (AFEA) (https://www.myafea.org/)

    • 28 min
    11-Star Customer Service: The Key to Building Lasting Client Connections

    11-Star Customer Service: The Key to Building Lasting Client Connections

    There’s no shortage of financial advisors but there is a shortage of financial advisors who prioritize exceptional client service. Providing 11-star client service can be a huge differentiator for your practice and help to retain clients and receive more referrals. Join host Dave Alison, CFP®, EA, BPC, President and Founding Partner of C2P and founder, CEO, and lead advisor of Alison Wealth Management, and guest Anthony "Tony" Engrassia, ChFC®, LUTCF®, NSSA®, CFF ®, Financial Planner and founder of Wealth Management Strategies and the creator of the Strategic Freedom Process™, as they discuss the importance of building client connections through a higher standard of service. Learn how Tony and Dave have successfully grown their practices by focusing on delivering exceptional client service. Together they explore practical strategies and ideas for creating memorable experiences, strengthening relationships, and fostering multi-generational client loyalty.Resources:* The Dan Sullivan Question by Dan Sullivan* The Bucket Plan® Best Interest Process (https://c2penterprises.com/bucket-plan/)

    • 31 min
    Quarterly Reflections: Setting and Achieving Goals After Tax Season

    Quarterly Reflections: Setting and Achieving Goals After Tax Season

    You survived tax season, now what? Hear distinguished advisors reflect on the challenges and goals of the past quarter and how they stay on track to meet them. C2P Hosts, Matt Seitz, Chief Marketing Officer, and Carl Smith, founding partner and advisor ambassador, are joined by guests, Christian Cordoba, CFF, founder of California Retirement Advisors, and Charlie Ehrenfried, CFP®, CLU, ChFC, RICP, CASL, Owner and Wealth Manager of Retirement Matters. They stress the significance of setting clear, achievable goals, the benefits of understanding and tracking business numbers, and the value of team alignment on company objectives. Tune in to learn from accomplished advisors how you can keep your business momentum going strong throughout the year.Resources:* The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success Book* No Brown Days (https://nobrowndays.com/) Color Coded Time Calendars System* Teamwork Movement Live Training (https://events.clarity2prosperity.com/twm-may24)* Airtable (https://www.airtable.com/) Database Sharing Platform* Catchlight: (https://catchlight.ai/) Prospecting & Marketing Growth for Advisors* Marketing Measurables for Financial Advisors: How Knowing Your Numbers Can Transform Your Outcomes (https://blubrry.com/rainmaker_multiplier/116535194/marketing-measurables-for-financial-advisors-how-knowing-your-numbers-can-transform-your-outcomes/) Episode of Rainmaker Multiplier On-Demand Podcast 

    • 26 min
    The Tax Management Journey® Preview: Advanced Life Insurance Strategies for Tax Efficiency

    The Tax Management Journey® Preview: Advanced Life Insurance Strategies for Tax Efficiency

    Are you looking to enhance your practice with innovative, tax-efficient solutions? Life insurance may be the answer! Join Kalem Mackey, CFP®, BPC, Executive Vice President at C2P, and special guest Stoyan Petev, CFA, CFP®, CLU, ChFc, Senior VP of Advanced Markets at C2P, as they discuss advanced life insurance concepts that will be taught in greater detail at The Tax Management Journey® training. Discover the significance of life insurance as an asset class, its impact on charitable planning, and strategies for estate tax planning. You’ll also learn about the benefits of life insurance in non-qualified deferred compensation plans and the importance of policy reviews. Tune in to expand your financial planning expertise with these advanced life insurance insights. Visit the US Debt Clock website for real time updates on the current debt status of the US.Resources:* The Tax Management Journey training®* US Debt Clock (https://www.usdebtclock.org/) for real time updates on the current debt status of the US

    • 25 min
    The Teamwork Movement: Redefining Practice Management Beyond Career Paths

    The Teamwork Movement: Redefining Practice Management Beyond Career Paths

    Advisors aren’t the only critical elements to a thriving practice. Successful advisory firms also use strategies and resources that help boost their teams’ operational efficiency. Join Jason L Smith, CEP, BPC, Founder and CEO of JL Smith Holistic Wealth Management and C2P, as he leads a conversation with his Chief Operating Officer, Rob LaCivita, along with Greg Dillon, CFA, CFP ®, CLTC®, NSSA®, Managing Partner and Head of Wealth Management and Retirement Income Planning at OneTeam Financial. Jason shares the necessary evolution of The Advisor Career Path & Compensation Training program, now known as The Teamwork Movement training, to teach advisors the tools and concepts used by accomplished firms to run their practice efficiently. Tune in to hear about the innovative training methods and processes that help create cohesive, high-performing team environments for scalable success.Resources* Outliers: The Story of Success book by Malcolm Gladwell (https://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930)* EOS Worldwide (https://www.eosworldwide.com/)* Clarity 2 Prosperity (https://c2penterprises.com/clarity-2-prosperity-education/)

    • 28 min

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