60 episodes

If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.

The Diggintravel Podcast Iztok Franko

    • Business
    • 5.0 • 7 Ratings

If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.

    Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights

    Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights

    To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career!
    This episode is all about how to find and land your ideal airline digital job.
    As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus for your airline digital career has never been more challenging.
    That's why we sought insights from Arpad Szakal, a seasoned recruiter and executive talent consultant with extensive global airline experience. In our latest podcast chat, Arpad shares practical advice to help you seize opportunities in the airline digital marketing world.
    RESOURCES:
    You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
    https://diggintravel.com/airline-digital-career-2024-guide/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
    https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
     

    • 39 min
    Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness

    Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness

    Marketing and marketing technology are changing fast!
    With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
    Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing effectiveness will change in the future.
    And why we need to get back to basics and find alternative approach to when it comes to measuring how you airline digital marketing campaigns perform and which channels and initiative really generate incremental growth and bookings.
     
    RESOURCES:
    You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
    https://diggintravel.com/airline-marketing-digital-analytics-marketing-effectiveness//You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
    https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

    • 34 min
    Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech

    Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech

    Marketing and marketing technology are changing fast!
    With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
    Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new, emerging marketing skills.
    Then, in Part II, we dive deeper into the future of digital analytics, covering everything from the cookie-less world to AI's impact on marketing.
     
    RESOURCES:
    You can find the full article with key key concepts, quotes, and other notes from this chat here:
    https://diggintravel.com/changes-in-airline-marketing-part-and-challenges-in-martech/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
    https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

    • 30 min
    The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing

    The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing

    Artificial intelligence is developing so fast that we just had to share this!A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing.AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives.In our latest episode we provide you these and many other cases of practical AI applications for your daily work.You'll also find examples of how Lufthansa and Eurowings Digital are pioneering with internal AI tools for smarter operations and enhanced customer insights.
    RESOURCES:
    You can find the full article with key key concepts, quotes, and other notes from this chat here:
    https://diggintravel.com/the-latest-airline-ai-news-airline-marketing/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
    https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
     

    • 41 min
    Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]

    Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]

    Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.
    Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again.
    I believe many of you will find his insights, especially regarding his global branding campaign with football legend Eric Cantona and the challenges of measuring its impact, particularly enlightening.
    And, for those curious about the intersection of AI and marketing, we dive into discussions about ChatGPT and other related topics towards the end.
    You can find the full article with key key concepts, quotes, and other notes from this chat with Ravi here:
    https://diggintravel.com/key-pillars-of-modern-airline-digital-marketing/

    • 41 min
    Airline Booking Funnel Optimization [Finnair Case Study]

    Airline Booking Funnel Optimization [Finnair Case Study]

    We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional.
    In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key pages of their booking flow (flight results page, passenger info page, seat selection page).
    If you are an airline digital pro working on increasing the conversion of your website or APP you'll like this episode.
    You can find the full article with key key concepts, quotes, and other notes from this chat with Joonas here:

    https://diggintravel.com/airline-booking-funnel-optimization-finnair/

    • 40 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

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