60 episodes
The Productpreneur Success Podcast Catherine Langman
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- Marketing
What’s the next step that will take your ecommerce business to the next profitable level? When you are deep in the day to day tasks of keeping your product-based business afloat it’s hard to know exactly where you should focus your efforts for future growth to achieve your business goals. Catherine Langman shares her knowledge and experience for creating a scalable product-based ecommerce business without the ongoing hustle. From sales automation to nailing your new product launch, irresistible Facebook advertising to creating a slick website that converts, each week Cath will share bite-sized morsels of practical information that can be easily implemented to increase profitability and get you well on your way to growing your personal empire.
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How Healthy Dog & Co went from surviving...to thriving!
I’m so excited to bring you this case study - it’s for any online business owner who is sick of constantly being worried about where the next sale will come from and instead, focus on the parts of their business they actually enjoy!
“I would say we are now thriving, instead of just surviving. So before, we were just trying to put out fires in the business, and scramble to hold on and get the odd sale here and there. Now, I don't have a day go by that have we haven't got a sale.” -
How one business owner regained her focus and launched a new product in 4 months!
Have you ever gotten to a point in your business where you’re feeling lost and frustrated and don’t know what next step to take?
You might be wondering why all that time you spent on curating the perfect SM feed is not creating the traffic and sales you were sure it would bring in.
Or perhaps you feel like you’ve lost touch with what you wanted to achieve in the first place or no longer felt engaged with your customers.
Discover how one business owner found her renewed focus and passion! -
Money Blocks to Give Up in 2021 with Denise Duffield-Thomas
“I advocate for a more easeful path of giving yourself permission to do the things that feel good, that feels easy for you, even if other people don't agree.” Denise DT
In this episode we talk about:
- How money beliefs hold us back and how to change them
- Why changing our money mindset can open up new opportunities
- Why being a purpose-driven business means you can still value money & be paid
- Operating a business with ease and grace vs hard work and suffering -
How To Design A Brand That Will Stop The Scroll
In a world where we live in a constant scroll of news and images and videos and ads it’s becoming harder than ever to actually get someone to stop and pay attention. To actually SEE your instagram post or Facebook ad or even your creative email in a sea of visual overload.
Today I speak with experienced brand designer turned Productpreneur Janelle Changuion to talk about how having a scroll stopping brand is so much more than creating a logo. -
How To Grow A Lucrative Email List That Fuels Your Ecommerce Store
It’s more important now than ever to be the one in the driver's seat when it comes to your audience.
We’ve seen it countless times over the years; businesses have lost relationships with engaged shoppers due to Google/ Facebook business changes and this certainly won’t be the last.
Where's the number one place you can connect with engaged shoppers & own all your own content and data? Yep, your email list!
Building a lucrative email list must be a key part of your marketing strategy in 2021. -
Ecommerce Fulfilment: All Your Questions Answered
Kristy Rigby is not only the owner of a super successful online store but she also owns and operates a 3PL. She knows how to get an order from payment to your customer's door!
We asked:
How do I set up stock in a warehouse for easy picking?
How do I choose the right couriers?
How much should I spend on shipping costs?
How to manage pre-orders
How to answers customer FAQs
When is it time to hire or outsource for fulfillment?
How to choose/evaluate a Third Party Logistics provider