The Scalable Freedom Show Ellie Swift

We’re back with an amazing guest episode today! My aim for these episodes is to bring people on the show who can provide insights that support you to build out your masterminds and group programs. In this episode, I’m joined by Chloe and Vickie from The Movement Perspective, who are incredible examples of what it looks like to create a mastermind or a group program when you have a smaller audience. We also hear about how to prioritise building a larger one really quickly.After eight epic years in business together, Chloe and Vickie not only transformed their Perth-based Breathe Pilates into a seven-figure success, they did so without losing their sense of self. Through a few tears, plenty of champagne and an espresso martini or two, they've honed the art of work-life balance.In this conversation, they share their approach to finding success, which helps bring clarity to their business strategy, empower their clients to prioritise the things they love, and allows them to have fun whilst doing it!The Decision to Start a MastermindInitially, Chloe and Vicki were focused on instructor professional development, but soon realised they had more to offer - as well as a desire to make a bigger impact. Through participating in my Mastermind Model program, they were inspired to launch their own mastermind. Within three months, they achieved a five-figure launch. We hear about their strategies and mindset that saw a 155% increase in revenue for their second mastermind round.The Importance of Clarity and Self-BeliefOne of the key factors that contributed to Chloe and Vickie's success was their clarity on who they wanted to help and what problem they wanted to solve. They were unwavering in their belief that their offer could make a significant impact on the lives of studio owners. They share how this clarity allowed them to attract their ideal clients, and we discuss the importance of having a clear framework to follow that will fast-track your launch.A Well-Defined Sales ProcessChloe and Vickie's belief in their offer and commitment to helping their clients achieve results were evident in their sales process. They approached sales conversations with the mindset of opening the door to allow people to come through and receive the support they needed. We talk about the need to build trust and understand the needs of our potential clients, rather than using a pushy or ‘salesy’ approach. Whether you're an instructor, business owner or entrepreneur, this conversation is packed with amazing insights and inspiration on smashing self-imposed limits, challenging the norm and finding success on your own terms. So, let's dive in and discover the secrets to these powerful women’s incredible transformation and success!LINKS

In this episode, we sit down with Katy Almstrom, a seasoned entrepreneur and the founder of MoneyWise, to delve into the world of mastermind models. With years of experience in coaching and entrepreneurship, Katy brings a wealth of knowledge and expertise to the discussion.Katy and I have been working together for about 12 months now. In that time, she’s transitioned her business to a mastermind model and that’s what we’ll be discussing today. She provides insights into her sales process secrets, the key elements of delivering a kick-ass mastermind, and how the mastermind model has transformed her business.Transitioning to the Mastermind ModelBefore embracing the mastermind model, Katy’s business operated in a one-on-one coaching model. She enjoyed this work greatly but eventually realised the group setting of a mastermind would be better aligned with her mission of normalising conversations around money with women.The mastermind model can offer far greater scalability and ease than individual coaching can, but it does come with some different things to consider. For one, the longer sales process gives you more time to nurture leads and build strong client relationships. We share our sales process secrets so that you can take full advantage of the mastermind model.Delivering a Kick-Ass MastermindMoving on to the delivery of masterminds, Katy shares insights into refining the process for optimal client experience. Initially, she believed she needed things to be drastically different but wasn’t able to enjoy working that way. Eventually, she found the perfect fit by embracing a more personalised approach, emphasising clear communication, one-on-one onboarding, and goal setting with clients.Leveraging the Mastermind ModelThen we talk about how Katy uses the mastermind model to create exceptional offers and experiences. She stresses the importance of intentional offer creation and obsession with details for client success. Learning from experts and using all the resources available to her has ensured Katy gets maximum results from the mastermind model.Katy has so much experience and wisdom to share in this episode! I know it’ll leave you feeling confident and informed about the mastermind model. So, sit back and enjoy!Connect with KatyInstagram @katy_almstrom (http://www.instagram.com/katy_almstrom)Facebook: www.facebook.com/groups/networthwoman (http://www.facebook.com/groups/networthwoman)Messy to Magnetic Podcast:

“Is a mastermind right for my business?” Today’s episode is inspired by the fact that this is a question I get asked a lot by my clients. They’re often unsure as to whether this model will...

As coaches, creatives and consultants, it’s no secret that we are experiencing more market saturation than ever before. With a huge fluctuation in the online space over the last few years,...

A key point of focus in business is your customer lifetime value and considering how you can continue to work with your existing clients over a longer period. As online business owners, we spend a lot of time and money on marketing and sales processes to generate new leads, but a smart business strategy is making your courses and programs so incredible that your existing clients want to keep working with you. We have recently celebrated a very successful launch of the Swiftmind Scaled Mastermind, not only selling out the mastermind but also generating a 93% retention rate. There are a number of things that I believe contributed to this so today I’m sharing the exact steps I took to retain so many existing clients in my latest mastermind launch. Being Unattached to the OutcomeI believe one of the reasons why I attract people into my programs is because I’m not attached to the outcome. One of my core beliefs is that I'm always working with the clients who are most aligned with my highest good, therefore whoever is not aligned will not continue with me, which is more than okay. This level of trust and unattached energy is magnetising to my ideal clients.Strategic Sales Process and Clear Communication For this specific launch, I re-invited my clients midway through the program and clearly outlined the offerings for the next round, making the transition seamless for people who were interested. The timing of this was around the same time that I had announced my pregnancy, so it was really important that I was clear on how clients would be supported in the next round. Creating an Ongoing ConversationMost clients got back to me quickly about whether they would be continuing on or not, but for those who hadn’t, I made sure I continued the conversation in the months following. I sent personal voice messages making sure I was clear on the fact that I would love to continue working with them, and also leaving it with them to make the right decision for their situation. Iterating to Provide Ongoing SupportAnother important aspect of customer lifetime value is making sure that you continue to add value to your clients as their businesses grow. For this reason, my mastermind is always evolving to stay relevant. It’s also vital that we deliver on our promises, making sure that the experience of the mastermind meets, and even exceeds my clients’ expectations. There is No Substitute for ValueWhile I’m a big believer in sales and marketing strategies, the biggest factor that leads to high retention rates is having a standout program with incredible value. The reason why my clients want to keep working with me is because this mastermind provides them with incredible support every single day. There really is no substitute for a high quality program. High retention rates in masterminds aren’t very common in this industry. But when you have an exceptional program and focus on building trust,

I’ve got an up close and personal episode for you today, sharing an update on life and business as I approach my third trimester of pregnancy. If you’re on the cusp of a transition in your life, you’re levelling up in some way or facing discomfort at the moment, I hope this episode serves as inspiration for you in how to navigate those big changes approaching, whatever they might be.Sold Out MastermindOn the business front, we have hit some major milestones which I’m so proud of. One of my big goals was to sell out my Swiftmind Scaled Mastermind before going on maternity leave to secure that recurring revenue and I’m so proud of all the work we have done behind the scenes to achieve this. With this safety in the business, I know things will be running smoothly while I’m spending time with bubba. Second Trimester ChallengesOf course, it hasn't all been smooth sailing. Our virtual assistant handed in her resignation recently and I’m very excited for her as she steps into her own business, but it certainly threw a spanner in the works. There is a part of me that wants to hold on tight to control every outcome, but life and business don’t work like that! This has been a beautiful reminder to flow with the seasons, let go and trust that everything will fall into place, even when it feels uncertain. Preparing for a Big ChangeIt’s been exciting to prepare for bubba’s arrival, getting everything organised on the home front and also being really intentional about preparing the business for my maternity leave. I made a really purposeful decision last year to cut down my income and scale back, knowing that I wouldn’t be able to continue in the same capacity. This decision has felt really great, but my challenge now is to stay present in what is required of me now and not go into the future tripping. The big transition I’m facing in my life is bringing my first baby into the world, but maybe you’re feeling a quantum leap in another area of life or business. No matter what challenge or uplevel you’re facing, I hope you feel encouraged to lean into the duality of embracing the unknown and doing everything you need to feel supported in the way you need right now. Connect with Ellie: Website:         https://www.ellieswift.com/ (https://www.ellieswift.com/)Instagram:     @elliehswift (https://www.instagram.com/elliehswift/)Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/ (https://www.facebook.com/groups/shineonsocialellieswift/)