Online Marketing Made Easy with Amy Porterfield Amy Porterfield

Going against the grain in entrepreneurship, mastering social media marketing, and watching your online business take off with Gary Vee and Jasmine Star.

If you've been putting in the work to grow your amazing online business, you've probably stumbled across the name Gary Vaynerchuk (or Gary Vee!) a time or two. And if you've been working on showing up authentically as an entrepreneur, you've absolutely heard of my dear friend, Jasmine Star. 

Well, today is your lucky day because they're both here to share some game-changing wisdom on going against the grain in entrepreneurship and having the confidence to take huge risks for growth.  

Gary's unbelievable new book, "Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World" is just about to hit shelves, and this episode gives you a sneak peek into its brilliance. Think of it like a roadmap for navigating the world of online marketing, content creation, and brand building. Listen, I could rave forever about this book, but in this episode, we're diving into super simple, detailed, and actionable strategies for using social media to grow your business. 

Now, social media has grown a lot in recent years, and I have a bit of a love-hate relationship with it. But Gary has been a fantastic resource as I've learned to master social media platforms and become more comfortable posting authentically. 

Ready to take your business to the next level? Spoiler alert: you've got to think outside the box, have complete courage, and take unconventional approaches. It's all about getting in the dirt of entrepreneurship and learning to love it, my friends! 

Today, you’ll hear about: 

(9:20) How going against the grain has helped Gary build his business and his advice for anyone who needs the courage to be unconventional 


(16:13) Why you need to embrace and respect “the dirt" of entrepreneurship for long-term success


(21:57) Understanding the three movements in social media: algorithmic, interest-based, and personalized content 


(29:09) Overcoming insecurities and fear of regret so you don't miss out on opportunities 

(33:14) Gary’s top three actionable strategies for launching your business with social media and ads


(42:52) Mindset shifts for showing up as your full, confident, and non-judgemental self 


(48:12) A sneak peak into the amazing practical tips you will find in Gary’s book 


(55:06) The importance of finding your niche and creating content that is fun to resonate with your audience 



Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

A behind the scenes look into a mastermind weekend with some of the most brilliant female entrepreneurs I know.

I want you to imagine all of the entrepreneurial goodness that can happen when a group of brilliant powerhouse women come together for a whole weekend just to brainstorm and mastermind their businesses. Sounds unbelievable, right? 

Well, I just got back from one of these weekends with a group of fabulous business gals, and let me tell you, it was a game-changer! Trust me my friend, being a part of a group like this will take your business to new heights and give you all the support and motivation your heart desires. 

We spent the weekend in a beautiful hotel, chatting in the lobby and sharing our top tips for upleveling our companies. Now, it was strictly business, but we also had a ton of fun! Today, I reveal my top takeaways from the weekend, lift the curtain on exactly how we structured it, and give you all of the tips and tricks you need so you can create your very own mastermind group just like ours! 

If you're dreaming of having your own circle of business besties, then this episode is for you. 

In this episode, you’ll hear: 

4:20: The difference between the way men and women talk about business 


7:08: How we structured our mastermind weekend 


9:49: Why everyone in the group supported each other despite being in the same niche 


13:00: Tips and tricks for planning your very own mastermind weekend! 


17:39: The importance of setting a positive tone and solid structure before the meeting


Listen in and get involved with a group or start one of your own now. You and your business deserve to have an incredible and rock-solid support system! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Reclaiming your valuable time by efficiently and efficiently releasing high-quality content. 

If you’re just starting to build your online business, want to be the go-to expert in your field, or simply looking to impress your audience with game-changing tips and tricks, releasing consistent, high-quality content is absolutely crucial! 

My friend, creating content is way more than just sharing information. It’s like building a bridge that connects you directly to your audience. I'm telling you – this is such an incredibly powerful tool that holds the potential to literally change lives! 

But let's face it, creating SO much content can make you feel super burnt out and extremely frustrated. Coming up with fresh ideas multiple times a week? Yeah, it’s tough stuff. That's why, in this episode, I'm so excited to share the 5 brilliant strategies my team and I have been using for years (I'm talking since the very beginning) for creating content effectively and efficiently. 

Whether you're a solopreneur or you have a team, these tips will take your content game to the next level. The best part? Because the content is so streamlined, you get to reclaim your valuable time and that sweet sweet freedom! You’ll walk away feeling more confident and equipped than ever to consistently release fantastic content. 

Today, I cover: 

3:35: Our top strategies for mastering the art of inspiration, tapping into your creativity, and overcoming mental roadblocks 


15:12: My favorite organization tools and management systems for increasing the efficiency of content creation 


19:12: Tips and tricks for repurposing your existing content 


22:13: How to integrate AI tools into your content process 


26:41: Advice for infusing each piece of content with intention and purpose 



Listen in and start creating those beautiful connections with your audience! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

The motto that’s been encouraging me to be more authentic and vulnerable with my audience. 

Have you ever found yourself just about to make a post on social media, but then you stopped to ask: Is this a tad too personal? Maybe a tiny bit cringey? Do I really want to risk oversharing with my loyal audience? Well, my friend, buckle up because this episode is just for you! Trust me – you're gonna want to hit replay on this one. 
Let's be honest, being vulnerable and authentic online isn't exactly in my comfort zone. Give me an hour to tell you how to build an email list, embrace your entrepreneurial mindset, or craft an unstoppable digital course any day! But, sharing the details of my personal life online? Now, that's quite the battle. However, I have to say that once I started opening up to my audience on a deeper level, I really felt incredible! 
At the end of the day, people want to do business with humans they connect with! Not faceless brands behind a screen. So, in this episode, I reveal how I'm stepping up my online authenticity game, share the brilliant motto that's been my guiding light, and explain why expressing your true self will make you the best leader you can possibly be for your business. 

Today, you’ll hear about: 

6:47: Why my motto for sharing personal content is "scars over scabs"


12:03: Advice for using your vulnerable “scabs” to connect with your audience on a deeper level 


14:24: Understanding that being a great leader is directly tied to being open, sharing life lessons, and embracing imperfections 


18:06: How to learn from those who are a few steps ahead of you 


Listen in and start being unapologetic online today! Your audience is just waiting to get to know the real you. 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan. 

Let me ask you something – have you ever listened to a podcast episode or live speech that left you so incredibly inspired and motivated that you felt like you could take on the world? Well, that's exactly how I feel every single time I listen to my guest today speak! 
I'm not exaggerating when I say that today's episode is one of my absolute favorites to date! Trust me my friend, as a business owner, you're going to be absolutely obsessed with the amount of wisdom that this conversation holds. 
I'm talking about the one and only Nathan Chan, the genius entrepreneur behind Foundr. Nathan started Foundr as a small digital magazine, and it quickly became one of the most valuable tools with so many fantastic resources made specifically for entrepreneurs like you and me. 
In this episode, Nathan lifts the curtain on all the highs and lows he experienced while building his amazing brand. From resilience to creativity to a passionate pursuit of his vision, Nathan's journey is truly a mini-masterclass in entrepreneurship. 
The best part? He's an incredible interviewer who has interviewed over 100 billionaires! And lucky for you, he also shares his tips and tricks for mastering these high-level interviews. 

Today, you’ll hear about: 

5:16: Why Nathan started Foundr and how he overcame his biggest challenges 


14:31: How to make money, expand, and diversify with a digital magazine 

21:00: All of the lessons learned from Nathan’s brilliant podcast guests 


30:15: Tips and tricks for finding a perfect product-market fit 


34:31: Why the most successful founders aren’t afraid of messiness or obsession


37:32: Nathan’s expert advice for crafting the perfect interview 


41:03: The most needle-moving strategies for your online marketing 



Listen in and then listen in again to really soak up all the juicy insights and take some notes! I promise you – it's that good.

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Here’s why your female friendships are your most valuable asset as a woman in business. 

Today, I just want to drop in and share a little heart-to-heart with you. I know how often it can feel like entrepreneurship is an entirely solo journey. But I'm here to tell you this doesn't have to be the case! I truly believe that having a fabulous circle of girlfriends is the key to thriving in your business, having every resource at your fingertips, and simply maintaining your sanity.
Your besties are your rock when the going gets tough, your cheer squad during your milestones, and the best asset you could ask for when you need advice. Seriously, finding your group of fellow women in business who fully understand the hustle of entrepreneurship will totally transform your perspective on the industry. 
I can't even begin to express how much I cherish my friendships. From those late-night voice memo pep talks to celebrating every win, no matter how small, and having deep conversations about our challenges – these moments mean everything to me. So, of course, I want these moments for you too! 
In this episode, I open up about how and why I'm prioritizing my friendships, even when it feels impossible to juggle with my busy schedule. Consider this your loving reminder to give your friendships the attention they deserve! 

Today, I talk about: 

4:22: The importance of open communication and active effort in your friendships


9:26: Tips for prioritizing check-ins and initiating conversations 


12:29: How to separate (or combine!) business and non-business friendships 


13:47: A super fun exercise for staying connected with your closest friends! 


17:01: An invitation to be more intentional with your friendships 



Listen in because these connections mean more than just business – they're about support, happiness, and genuine care. You and your business deserve it! 

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!