Second Life Second Life

Wedding season is gearing up, and you know what that means: It's time for Who What Wear to break down all of the hottest wedding trends, from bridesmaid dresses to the most interesting bridal designers on the market to the tablescape details that will make each of your guests feel like VIPs. Join Who What Wear Editorial Director Lauren Eggertsen and Associate Director of Special Projects Kristen Nichols to hear what the chicest brides and wedding guests are wearing this season and how you can get the looks. Plus, Eggertsen shares where she's finding inspiration for her own wedding later this year. Be sure to check out our full digital Wedding Issue at the link below!

https://www.whowhatwear.com/living/wedding/the-wedding-issue-2024

Bo Shepherd is a designer, author, and co-founder of Woodward Throwbacks, a Detroit-based reclamation and design brand. She got her start as an interior designer for GM’s Chevy product line, working on door design for cars like the Chevy Bolt. During her time at GM, she also got to know the city of Detroit and began exploring the world of salvaged materials and furniture with her partner Kyle Dubay. After several years at GM, Bo took the plunge and left her job to work on this new project, dubbed Woodward Throwbacks, after one of the main streets in Detroit. She and Kyle began producing home décor and furnishings from reclaimed materials found around Detroit and developed an interior design business. She’s also written a book, renovated several properties, and expanded Woodward’s product offerings, all highlighting her own creativity and Detroit’s creative spirit.

Alexis Novak is the founder of the celebrity-adored vintage studio Tab Vintage. Novak founded Tab in 2019, and since her first foray into sourcing an impossible-to-get Jean Paul Gaultier piece, she's built the brand into one of the most sought-after destinations for luxury vintage and archival pieces. Today, Novak works closely with some of the top stylists and celebrities in the world. She recently sourced pieces for Emily Ratajkowski's Met Gala looks and Alex Cooper's wedding! Novak's passion for sourcing, restoring, and sharing the history of every one of her unique finds is palpable. This week, Novak joins us to discuss her FBI-level techniques for sourcing rare pieces, her new appointment-only showroom in L.A., and why glamour is back.

Seema Bansal Chadha is the co-founder of the luxury floral brand Venus et Fleur. Born and raised in Vancouver, Bansal Chadha spent her formative years learning the business at her father’s lighting and plumbing fixtures store. In 2015, after a fateful meeting with her now husband, she used her experience in sales, marketing, and customer development to create Venus et Fleur. Initially, the couple aimed to start a reliable luxury floral business that could prevent what had happened to them on their first Valentine’s Day: a botched flower delivery. The two innovated even further by developing a unique and instantly popular way to preserve roses for up to a year. Since then, Venus et Fleur has exploded in popularity and has become a favorite of celebrities like Khloé and Kourtney Kardashian. Bansal Chadha has guided the brand through massive growth and expansion into new flowers and product categories, positioning Venus et Fleur as the most innovative and buzzy floral brand on the market.

You can rest assured that Lauren Sherman is always going to get the full story. The journalist and author of the popular Puck Media fashion newsletter, Line Sheet, has spent years crafting detailed, thoughtful stories about the business of fashion. The result? She is now one of the most trusted, respected voices in fashion journalism. From following the movements of designers to their next fashion house to familiarizing the public with the players of the biggest luxury goods conglomerates in the world, Lauren demystifies and investigates the fashion world in a fun and engaging way. She is also the co-author of an upcoming book about Victoria’s Secret titled, Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon, and hosts a podcast called Fashion People. This week, Lauren joins us to discuss her reporting process and whether the time is still right for there to be a Victoria’s Secret fashion show.

Zanna Roberts Rassi is a fashion journalist, a television host and producer, and the co-founder of Milk Makeup. She cut her teeth in the beauty industry in London, working at magazines such as Glamour and Marie Claire UK before becoming a fashion editor at Marie Claire US. In 2013, Roberts Rassi took a leap, bringing the skills she learned in fashion media to the red carpet. As a style correspondent for E!, she infused red carpet journalism with her telltale fashion know-how, adding a level of gravitas that viewers loved. In 2016, she again branched into something new, co-founding the effortlessly cool makeup brand Milk Makeup. In 2024, she was named Today’s style correspondent, and this summer, she will be taking Today to the Paris Olympics, using her stellar fashion journalism skills to tell stories about France’s storied fashion houses.