The Power of Product Led Growth ft. Francois Dufour, CMO at Decibel (ex Twilio & LinkedIn‪)‬ Dare to be Legendary by Daversa Partners

We’re joined by Francois Defour, Partner and CMO in Residence at Decibel Partners, to discuss the significance of product-led growth (PLG) in today's marketing landscape. Francois brings us through his insights on the core principles of PLG, its advantages and differences from a sales-led approach, and the potential impact of emerging technologies like AI on today’s MarTech landscape to stay ahead of the ever-evolving world of marketing.

https://www.decibel.vc/