Growth Guided BD Growth Guided BD

Episode 9: Let’s make friendship with algorithms

(Sponsored by LaMode)

Founder of Growth Guided, Fahmida Islam, starts this episode by explaining why the previous intro was dropped as it no longer aligns with Growth Guided. Then she breaks down her plan of revitalizing the newsletter and changing the whole setup of podcasts so that listeners get the most out of it. She also informs the listeners that there will be a workbook with the newsletter so that they can implement the learnings of podcasts. Later she moves to announce an exciting addition to podcasts that is the sponsorships. After talking about the details of today’s sponsorship, Fahmida Islam dives into the topic of discussion, “Let’s make friendship with algorithms.” She breaks down everything about algorithms: why is it important to make friends with algorithms, how the algorithm works & how to make friends with algorithms. She also takes time to debunk what niche is and how to master the art of hashtags. She ends the episode with a brief summary of the topic followed by a gratitude note.

The show note of this episode is given here for your convenience:

00:01   A new start and reason for dropping off the previous intro

01:10   A good resource: the Growth Guided podcasts

02:40   Revitalizing the newsletter and the addition of workbooks

03:33   Reason behind changing the whole setup & love for podcasts

05:58   The philosophy behind Growth Guided

06:31   How the new system works

08:02   Why we brought these changes in our podcasts

09:53   Growth Guided Newsletter: a permanent way of communication

10:40   Exciting news about taking sponsorships

12:29   Today’s sponsor: LaMode

13:41   Story behind today’s topic: Let's make friendship with algorithms

17:12   Why is it important to become friends with the algorithm

18:18   How the algorithm works

19:03   Why the algorithm can become your friend

20:18   How to befriend the algorithms

21:29   Debunking the niche

23:22   Mastering the art of hashtags

26:17   A summary of today’s topic

27:29   How to get the most out of the workbook

28:39   Ending note of gratitude

Due to frequent requests from our followers, this podcast solely focuses on how to increase sales. In this episode, our founder Fahmida Islam starts the podcast by explaining why this topic is such a demanding one. She further adds her own experience from her entrepreneurial venture La Mode and how she deals with a slow season of sales. She then dives into the steps that have worked for her to get out of a slow season. To emphasize the steps, she repeats them multiple times throughout the podcast so that they would be imprinted in the listeners’ minds. In step three, she explains the “A/B test” in great detail and adds an example of how this test can be applied to the Facebook platform. Lastly, she ends the episode by reiterating why it is of tremendous importance to refine and fine-tune the content every now and then, preferably in every quarter of a business year.

The show note of this episode is given here for your convenience:

00:01  Welcome to The Growth Guided

00:33  Motivation behind this topic: How to increase sales

02:01  Speaking from experience

02:46  Why it is important to have good sales

03:33  The first step in recovering the sales with an example

04:24  The reasoning behind the first step

05:03  The second step: reconnecting with the audience

06:26  The third step: What is the A/B testing method?

06:57  How to use A/B tests and why it is important to do an A/B test

08:02  Step number four: to analyze the results of the A/B test

09:00  Step five: implementation of the best performing content

09:39  The need to refine and fine-tune content

10:17  The potential of A/B testing

11:04  The final piece of the puzzle

12:12  A brief summary and ending note



Growth Guided website: www.growthguidedbd.com

Growth guided Instagram: https://instagram.com/growthguidedbd

In episode 6, Fahmida Islam dives straight to the topic, “why do you nedd a website?” She starts this topic with the recent surge in social media use due to the pandemic and lockdowns, causing people to spend more time on social media. Then she emphasizes the need for a proper website for content creators and business owners, drawing evidence from her own experience back in 2015; also shedding light on this topic from the point of view of a product-based business, La Mode, and a service-based business, Growth Guided. She also highlights the difference between content creators of Bangladesh and content creators of other countries, pointing out how content creators from Bangladesh are going in opposite directions. In the later part of this podcast, she guides her listeners about all the ins and outs of building a website: where to start, what platform to choose, name and domain of the website, design of the website, payment gateways, and many more.

The show note of this episode is given here for your convenience:

00:01  Welcome to The Growth Guided

00:34  The pandemic and the surge of social media use

01:38  The need for a proper website

02:53  My story: what made me sure about the importance of a proper social media

06:17  Shedding light from the point of view of Growth Guided

07:17  Content creators & current trend in Bangladesh

09:30  “Social media is an outlet to promote your work, not your address”

10:12  Where to start: Shopify and Squarespace

12:04  Name and domain of the website

12:56  Design of the website & Payment gateways

15:03  A quick brief on Growth Guided



Growth Guided website: www.growthguidedbd.com

Growth guided Instagram: https://instagram.com/growthguidedbd

In this episode, Fahmida Islam welcomes her listeners after a brief break and dives straight into why the break was needed. Before talking about the new direction of Growth Guided, she talks about her observation of current business trends in Bangladesh where everyone is repeating other successful businesses. She points out how embracing your uniqueness is way more important than repeating others by highlighting Growth Guided unique values. She also shares a personal experience regarding a workshop where she realized validations can easily be bought with money. Later she discusses her future vision for Growth Guided as an institute and moves to uncovering currently available services on Growth Guided. On this note, she also shares her mentee experiences and how these experiences light up her soul. With a brief summary on mini-courses would be a good investment and with a positive ending note, she concludes this episode.

The show note of this episode is given here for your convenience:

00:01  Welcome to The Growth Guided

00:33  The reason behind the break

01:54  Current trend in Bangladesh: the repetition of other businesses

03:03  A new direction for Growth Guided

03:55  How Growth Guided is unique in its own way

06:58  Why you should embrace your unique voice

08:02  Future vision for Growth Guided

09:02  Sharing a personal story: validations can be bought with money

11:18  Currently available services of Growth Guided: mini-courses and one-on-one mentorship

16:42  My mentee experiences; uncovering their uniqueness

22:10  Why the mini-course would be a good investment

23:11  Brief summary of current services

24:40  Ending note



Growth Guided website: www.growthguidedbd.com

Growth guided Instagram: https://instagram.com/growthguidedbd

In episode 4, Fahmida Islam starts the episode by welcoming her listeners after a long break. Then she moves on to unveiling the topic of the podcast which is personal branding, a topic she is very passionate about and she shares her dream of building Growth Guided around this topic. She also believes personal branding can be an empowerment tool in this era and demonstrates examples of three different professions on how they can use personal branding in their daily life. Furthermore, she talks about how the idea of personal branding initially started and how this idea is evolving with time. She also sheds light on the topic and categories of influencers, a topic very closely related to personal branding. She shares her experiences with different categories of influencers and adds valuable advice on how these influencers can showcase their authentic voices on social media. She finally wraps up the episode with some exciting news on step-by-step guidelines on personal branding.

The show note of this episode is given here for your convenience:

00:01 Welcome to The Growth Guided

00:32 Personal Branding: An Empowerment Tool and A Passion

03:15 Changing Pattern of The Podcast

04:00 What Is Personal Branding to Me?

04:58 How Has the Idea of Personal Branding Evolved Over Time?

06:40 Who Can Build A Personal Brand?

08:10 Influence and Influencers

09:41 Nano Influencers and Why Do I Prefer to Work with Nano Influencers?

12:34 Micro Influencers

17:21 Mega Influencers

20:49 A Message to The Influencers

21:58 How Can You Build Your Personal Brand?

23:03 The Lawyer

25:07 The Housewife

26:59 The Entrepreneur

28:41 Exciting News About Personal Branding Guideline

Growth Guided website: www.growthguidedbd.com

Growth guided Instagram: https://instagram.com/growthguidedbd

Fahmida Islam starts episode 5 by welcoming the listeners after quite a long break and dives straight to the point, "how to restart your passion project," and went on letting everyone know why Growth Guided is her passion project. In this episode, Fahmida Islam gets very candid, honest and raw, and proceeds to a heart-to-heart conversation with the listeners. She shares her recent realizations regarding coaching calls which became a steep learning curve for her. She further continues to how that learning point compelled her to make a tough decision. In between this candid conversation, she shares three key points of restarting any passion project, namely three Ws: look into your' why,' then what are the things that you've learned, and finally, where these lessons are taking you. Finally, she sums up the episode with a very heartfelt request.

The show note of this episode is given here for your convenience:

00:01  Welcome to The Growth Guided

00:32  A Heart To Heart Conversation

02:07  Restarting A Passion Project

02:59  Look Into Your ‘Why’

04:40  A Rather Steep Learning Curve

06:54  The gap between the audience and myself

10:13  Taking A Difficult Decision

11:57  Re-evaluating and Restarting

13:19  The Three Ws

14:02  Figuring Out The Next Steps

15:17  A Heartfelt request