Lift Free And Diet Hard with Andrew Coates Andrew Coates

Sharelle Grant guests to talk about:

-Does creating "better" than already good programs really make a difference or differentiate you with general population clients?

-Why she focuses on good principles of training

-How she leaned into and had success with video based social media

-How she developed an app and should you develop your own

-Thoughts on building a subscription, one to many coaching offering.


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Christian Thibaudeau returns to talk about his upcoming speaking appearances:

-We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference.

And Christian shares his thoughts on:

-Why he went back to doing more in person coaching and it's value in staying current as an educator

-Traditional gatekeepers of industry authority and current social media potential

-How he got started in writing for T-Nation

-And a big discussion on training tactics, and what ultimately matters and works

-What he means by people "sciencing their way out of hard work"?




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Not only is this an essential episode for coaches, if there ever was an episode that speaks to enthusiasts, this is it.



Dr Susie Spirlock is my guest to share a ton about:

-how evidence based physical therapy has advanced

-the problems with outdated methods

-the appropriate use of passive treatments

-the importance of loading exercise

-the role of your nervous system in outcomes

-important notes on pain and movement

-our nuanced thoughts on assessments

and

-how Susie embraced social media and travelling to events to grow her brand and opportunities to educate


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Vince Del Monte is an OG coach turned business mentor and joins the podcast today to share:

-What he thinks matters before you worry about trying to scale your business

-Why you need to start with a great product

-A deeply personal and vulnerable story about where he got off track personally and professionally and how he righted the ship.



You don't often see industry leaders peel back the vulnerably reality of their struggles so I hope you enjoy this authentic exploration of how not everything is as easy as we think. We are not alone in our personal challenges and business struggles.


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Dean Somerset returns as one of my most featured guests including episode #1 over 6 years ago.



Dean shares:

-Why training full time in person still fills his cup

-Why he's creating career success resources for the gaps in traditional fitness career education

-His mindset on long term payoffs vs obvious immediate benefits of effort and action

-How he filters and chooses opportunities

-Why he wanted to write his upcoming book

Enjoy this episode with one of the most foundational role models who paved a path I've been heavily influenced by.


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Rachel Henley has one of the most popular and fastest growing IG accounts in the fitness industry. Learn how:

-She used a lead magnet to grow a 90,000 subscriber email list.

-How social media and her list helped explode her business.

-How knowing her metrics helps.

-How she uses her authentic humour to attract her ideal audience.

-Social media has changed her life but how little has changed about her.


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Support this podcast: https://podcasters.spotify.com/pod/show/thefitnessdevil/support