Successful Hairstylists: Your Guide to Getting More Salon Clients Ren Lopa

Hey Successful Hairstylists!! Today we're talking all about marketing campaigns and their place in your strategies behind the chair.



Each individual GOAL that you have (new clients, referrals, retention, average ticket, promotion, retail sales, etc) needs it's own unique marketing campaign. And I'm going to outline what this looks like.



I talk about...


The different steps in a salon sales funnel (hint: there are 3 steps BEFORE someone even books with you)
How to turn this sales funnel into a template for marketing campaigns
2 marketing campaigns for you to use and to show you how to create these for any sales goal you have



Let's dive in!



If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!

• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now

Get 20% off long lasting manicures at home with an Olive and June Mani System! Shop Here

Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation




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Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're talking all about slow seasons. I know that they can feel scary and stressful... they can cause us to start doubting ourselves or even believe we're not cut out for this whole owning our own space thing (your fear is lying to you!!!!).



Truthfully, slow seasons, low months, low views, sales dips are a NORMAL part of running a business.



And I want to be sure you feel empowered and know exactly what to do when a slow week comes so that you can bounce back quickly and not take a big dip in income!



We're talking about...


Slow seasons and how small and big businesses go through them
How self-sabotage plays a part in extending our slow seasons
The 5 things you can do RIGHT AWAY to shorten a slow season and bounce back fast!



Let's jump in!!!

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!

• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now

• Get 20% off long lasting manicures at home with an Olive and June Mani System! Shop Here

• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk

https://flodesk.com/c/PZ8RG0



#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation








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Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're diving into the best days and times to post on Instagram in 2024!! If we're spending time creating videos and posts and building our marketing strategy - it makes sense to try to get it in front of the most eyes!



I'm diving into...


Best and Worst days of the week to post on Instagram
Best times of the day to post (which really surprised me)
My TOP scheduling apps for when you're ready to batch and plan ahead!



DISCLAIMER- if you’re currently not posting on a consistent basis - do not even stress about posting times. Just get posts out there consistently for a full month before adding more complexity to what you’re doing. A lot of people use the information I’m about to share to procrastinate - not you though!!! Right? 🫶



Let's dive in!!!!



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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!

• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation








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Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're talking about one of THE biggest things in your control in your business.

THE thing that makes the difference between connection or isolation...

THE thing that makes the difference between being heard and just saying words...

COMMUNICATION!



In this training I'm breaking down...


How communication is the key element for long-term relationships with clients
My 3 step communication formula for stressful situations
3 DONE-FOR-YOU scripts for Cancellations, Redos and when someone asks for a discount
BONUS TIP: How to create your VERY own script guide



GRAB MY STYLIST SCRIPT GUIDE HERE FOR $17

https://wolfandrabbit.samcart.com/products/stylist-scripts/

OR GRAB ALL 11 OF MY BEST SELLING RESOURCES FOR HAIRSTYLISTS FOR $33

https://wolfandrabbit.samcart.com/products/ultimate-stylist-success-kit/



Let's dive in!

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1800 other Successful Hairstylists in our Successful Hairstylist Community!

• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation






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Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today I'm spilling all the secrets on how I went from gaining 70 followers each month to FIVE HUNDRED AND SEVENTY+ each month!

IF YOU NEED CLIENTS NOW - GRAB THIS CHECKLIST AND IMPLEMENT BEFORE LISTENING TO THIS EPISODE...https://renlopaofficial.myflodesk.com/getclients24


There are a handful of reasons why you might want to grow your following - future plans of becoming an educator, wanting to land brand deals (in our industry and outside the industry) or even to land coveted spots among the industries biggest platforms. When you're able to grow an engaged audience of the RIGHT people - there is no doubt that this can expand the doors that are opened to you (Even monetization features on IG).

What I want to make super clear though is that growing a following is not everything! You can hit 5k+ months and get fully booked with less than 500 followers. So please don't put unnecessary pressure on yourself (or let yourself get distracted from your main goal of getting fully booked up).

With all of that said!
In this training I dive into...


The 3 types of viral posts I added to my mix of content and why they worked
How your bio + highlights might be repelling people from hitting "follow"
My "no free" compliment method
The daily things I did to ensure growth regardless of posting

Let's gooo!

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If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop



#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation


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Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!!

Today we're talking all about turning followers into BOOKED APPTS! We want to strategically make our marketing efforts equal MORE sales and MORE clients, otherwise, we're just wasting our time --- leading to more burn out and discouragement.

You'll learn...


What MOST people will NOT do when it comes to turning followers into booked appointments
My FOLLOWER AUDIT and why it's necessary to know our audience
5 different ideas for turning your followers into booked appointments, RIGHT NOW!



Let's dive in!

----

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists

• Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation


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Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support