The Logistics of Logistics Joe Lynch

Steve Elwell and Joe Lynch discuss freight recession: opportunity or threat. Steve is the Founder and Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm. 
About Steve Elwell  Steve is the Founder and since 2010 Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm located in Farmington Hills, MI. In this role he has helps leaders and organizations realize their potential and mission. Steve has lead multiple technology, manufacturing, and start-up businesses as CEO, COO, and President. His consulting clients include large publicly traded corporations and family businesses in industries from logistics to aerospace. Prior to strategy and turnaround, Steve ran an IT, and automation businesses and owned a retained executive search firm. He earned an MBA from Wayne State University in Detroit, and a BA in Economics and Management from Albion College, in Albion, MI. Steve, his wife Kris, and their two children live in Farmington Hill, MI.
About iDev iDev serves leaders and businesses in their transition from good to great. We develop clarity and translate that clarity into action and durable sustainable gains. Our approach brings together vision, talent, technology, around realistic solutions, and deliberate high-energy execution. iDev has been successful in diverse situations including turnaround and transformation, crisis management, and strategic growth. iDev leaders have prior consulting experience as well as tenure as C-suite function heads and CEOs.
Key Takeaways: Freight Recession: Opportunity or Threat Steve Elwell and Joe Lynch discuss freight recession: opportunity or threat: Freight Recession Deepens: The initial predictions underestimated the severity and duration of the freight recession. The Burning Question: Steve Elwell and Joe Lynch tackle the burning question: is it a threat or an opportunity? Not a Shared Fate: While everyone feels the recession's impact, companies can choose their response. Leaders Seize the Opportunity: Top leadership teams see the downturn as a chance to leapfrog competitors, not just survive. Unlocking Growth: Steve Elwell unveils a simple customer-focused assessment tool to help businesses capitalize on this chance. iDev prioritizes empowering your people for lasting improvement. They understand that sustained success requires incentivized and passionate teams, which is why they focus on fostering long-term engagement. Results from day one. iDev delivers immediate value from the first meeting. They believe in swift action and maximizing the impact of the partnership from the outset. iDev provides the technological expertise, but your leadership and talent propel it further. They act as a catalyst, helping your team reach its full potential. Beyond project hours, your success is their passion. iDev invest in your business and the personal growth of your team members. iDev commitment fosters genuine connections, transforming clients into long-term partners. At iDev, professionalism thrives alongside genuine care - because business is, after all, personal. iDev core values: Action, Excellence, Leadership. Learn More About Freight Recession: Opportunity or Threat Steve Elwell | Linkedin
iDev | Linkedin
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Adam Vazquez and Joe Lynch discuss growing a brand and a business. Adam is the CEO of Heard Media, a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets.
About Adam Vazquez Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a strategist, Adam brings both creative and practical strategies that move the needle for the mid-market companies he serves. Adam is also an entrepreneur. After leaving VaynerMedia, he co-founded Heard Media and has built the company to what it is today using many of the same strategies and techniques he employs for his clients. He is a trusted consultant to mid-market CEOs and an entertaining public speaker on the topics of brand, b2b growth, creative campaigns, and content marketing. Adam's work has won several awards from the American Advertising Federation as well as being a finalist for a Cannes Lion. Notable credits include: Writer of "The Stain", Executive Producer of "The Future of Supply Chain", Executive Producer of "The Data Stack Show", Executive Producer of "Trending Thoughts with Torrey Smith", and Host and Executive Producer of "Content is for Closers".
About Heard Media Heard Media is a company that exists to help businesses find and serve their customers through audio and video content. They believe that growing a business online is crucial for its future success. Their Custom Content Framework, which has generated millions of dollars in revenue for their clients, is now available to all businesses. Heard Media's Custom Content Growth Model consists of three phases: Clarify, Create, and Convert. In the Clarify phase, their team uses a combination of research, industry reports, and experience to help businesses determine the best platforms to promote their content campaigns. The Create phase focuses on bringing ideas to life through design, including show/series identity, logo development, web and landing page development, and more. Finally, in the Convert phase, Heard Media ensures that the content drives business results by maximizing exposure and implementing measurement systems. They also offer supply chain and logistics services specifically tailored to the trucking industry.
Key Takeaways: Growing a Brand and a Business  Heard Media specializes in creating audio and video content that educates, entertains, and engages target markets. Their Custom Content Framework has generated millions of dollars in revenue for clients and is now available to new customers. They offer a Custom Content Growth Model that includes strategies such as brand and content strategy, audience research, competitive analysis, and digital content roadmap. Heard Media believes in the importance of preparation and uses a mix of first and third-party research, industry reports, and decades of experience to help clients decide the best place to promote their content campaigns. They bring ideas to life through design, whether it's visual or audio, and offer services such as show/series identity, logo development, web and landing page development, and visual asset development. Results are a priority for Heard Media, and they ensure that content drives business over the long-term by providing platform selection, paid ads management, email marketing campaign development, and analytics services. They also serve the trucking industry by offering brand and content strategy, audience research, competitive analysis, and digital content roadmap services. Heard Media understands the importance of blending business and brand into a cohesive entity that resonates with the target audience. They believe in the power of creativity an

Jim Waters and Joe Lynch discuss driving sales pipeline. Jim is the Founder of FreighTech, an advisory and fractional CMO service that helps logistics technology providers acquire more customers.
About Jim Waters Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry.
About FreighTech FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran.
Key Takeaways: Driving Sales Pipeline Jim Waters and Joe Lynch discuss the 3 keys to driving sales pipeline.
Demand Creation (top of the funnel)
Active Pipeline (prospects that seem promising after the discovery call)
Closing Deals 
FreighTech customers gain the following benefits:
Industry Leader: Led by logistics veteran Jim Waters, FreighTech offers logistics tech companies the combined power of advisory services and fractional CMO expertise to drive customer acquisition.
Fractional CMO Advantage: Access senior marketing leaders for strategic guidance and execution, saving costs compared to a full-time CMO.
Growth Focus: Target key areas like lead generation, brand awareness, demand creation, and sales growth.
Data-Driven Results: Track KPIs and measure ROI to demonstrate the effectiveness of your marketing efforts.
Scalable Support: Adjust service hours based on your company's needs.
Learn More About Driving Sales Pipeline Jim Waters | Linkedin
FreighTech | Linkedin
FreighTech
The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics
Every Shipment Matters With Jim Waters | The Logistics of Logistics
The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Dean Duffin and Joe Lynch discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of Linear Logistics, one of Canada's fastest growing full-service third-party logistics companies.
About Dean Duffin Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent Fortune 500 company. Demonstrating a remarkable ability to rapidly expand teams and provide proactive leadership, he earned early success. This success, coupled with invaluable learning experiences, paved the path to the establishment of Linear Logistics, a full-service logistics firm based in Calgary. With a strong dedication to unparalleled customer service, Linear Logistics has flourished under his and his co-founder, Andrew’s guidance. They grew from a duo to a team of over 40 logistics professionals across operations in multiple locations across Canada. Outside of his professional pursuits, Dean is an avid outdoors enthusiast, indulging in activities such as mountain biking, snowboarding, and hockey, both as a player and coach. Additionally, he devotes a significant amount of his time to non-profit organizations, driven by his belief in the importance of charity.
About Linear Logistics A decade strong, Linear Logistics has solidified its reputation as a premier transportation and logistics solutions provider. Headquartered in Calgary with a strategic footprint across Saskatchewan, Alberta, and Ontario, Linear Logistics seamlessly services clients throughout North America. Their ongoing expansion into the British Columbia market reflects a dedication to broadening reach and catering to diverse business needs. At Linear, customer satisfaction remains paramount. By leveraging extensive experience and knowledge, they consistently uphold their commitment to customer-centric service, streamlining supply chain operations for valued clients. Their dedicated workforce strives to make a difference in the logistics world through proactive service and transparent communication. Efficient information management and real-time updates empower clients to make informed decisions. By entrusting their freight to Linear, clients gain access to customized solutions that optimize efficiency, allowing them to focus on core competencies. Linear prides itself on exceeding expectations, fostering innovative solutions, and delivering continuous value to partners.
Key Takeaways: Understanding the Canadian Logistics Landscape Dean Duffin and Joe Lynch discuss the Canadian logistics landscape including the unique challenges for each of the 5 regions that make up Canada: Atlantic Provinces Central Canada Prairie Provinces West Coast Northern Territories With over 10 years of experience, Linear Logistics is a leading provider of transportation and logistics solutions across North America. Headquartered in Calgary, Canada, they operate strategically in Saskatchewan, Alberta, Ontario, and are expanding into British Columbia. Linear prioritizes customer satisfaction by offering custom-tailored solutions and streamlining supply chain operations. Their team is dedicated to making a difference through proactive service, clear communication, and efficient information management. Real-time updates empower clients to make informed decisions regarding their freight. By partnering with Linear, businesses gain access to solutions that optimize efficiency, allowing them to focus on core strengths. Linear goes beyond expectations by fostering innovative solutions and delivering continuous value to clients. Learn More About Understanding the Canadian Logistics Landscape Dean Duffin | LinkedIn
Linear Logistics | LinkedIn
Linear Logistics
Calgary: A t

Drone delivery is here and it is an increasingly viable mode for home delivery. Tom Walker and Joe Lynch discuss the logistics and economics of drone delivery. Tom is the Founder and CEO of DroneUp, a pioneering autonomous drone delivery company that specializes in last-mile delivery.
About Tom Walker Tom Walker is the Founder and CEO of DroneUp. DroneUp provides drone delivery and flight services to organizations and communities. Tom has also brought a singular purpose to the Unmanned Transportation (UTM) market – to bring the economic benefits of drones that are essential for communities and our competitive standing in the world to market safely. Tom is a recognized pioneer in military and government digital reform, having managed the extensive programming and web enablement of computer systems to support both the U.S. and International Special Forces. As a result of his thesis, The Point of Mobile Confluence, Tom was tapped as an advisor to the White House on innovative technologies and their impact on the emerging workforce. The data from the research, combined with his military search and rescue experience, led to the creation of DroneUp. Tom is a UAS industry pioneer with patents on mobile app technology. He has led pandemic drone delivery testing under FAA Part 107 Regulations with the State of Virginia, which established the partnership team focused on free COVID-19 test kit delivery with Walmart. Soon after that, under Tom’s leadership, the first drone airport, the DroneUp Hub, was founded.
About DroneUp DroneUp is a pioneering autonomous drone delivery company that specializes in providing innovative and efficient solutions for last-mile delivery. DroneUp’s proprietary autonomous technology is integrated with its ground infrastructure to provide affordable and scalable last-mile delivery. With a commitment to utilizing cutting-edge technology and a customer-centric approach, DroneUp is revolutionizing the way goods are transported, making delivery faster, safer, and more cost-effective. Founded in 2016, DroneUp is headquartered in Virginia Beach, Virginia. DroneUp provides drone delivery service in 34 locations across six states for the #1 retailer in the world, Walmart.
Key Takeaways: Drone Delivery is Here DroneUP is a San Diego based drone delivery company that was founded in 2017. DroneUP has a network of over 10,000 pilots who can deliver packages to customers within minutes. The company offers a variety of delivery services, including last-mile delivery, emergency response, and aerial photography. DroneUP has partnered with companies such as Walmart, FedEx, and CVS to provide drone delivery services. DroneUP is one of the leading drone delivery companies in the United States and is committed to providing safe and reliable drone delivery services. DroneUP is developing new technologies and services to improve the efficiency and effectiveness of drone delivery. The company is also working to expand its network of pilots and partners to reach more customers. DroneUP is a fast-growing company that is poised to play a major role in the future of drone delivery. DroneUP is a member of the Drone Delivery Alliance, a coalition of companies working to advance the commercialization of drone delivery. Learn More About Drone Delivery is Here Tom Walker on LinkedIn
DroneUP on LinkedIn
DroneUp website
The Path Forward is Up | DroneUp
Halloween Stock Up Pilot Pick | DroneUp
Taco Tuesday Pilot Picks | DroneUp
About DroneUp | The Leading Drone Service Provider

Episode Sponsor: Wreaths Across America Wreaths Across America Radio – Wreaths Across America
Episode Sponsor: Greenscreens.ai Greenscreens.ai’s dynamic pricing infrastructure built to grow and protect margins. The Greenscreens.ai solution combines aggregated market data and customer data with advanced machine learning techniques to deliver short-term predictive freight market pricing specific to a company’s individual buy

Kevin Hill and Joe Lynch discuss the freight brokerage market. Kevin is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America.
About Kevin Hill
Kevin Hill is a respected expert in the freight industry, with over 10 years of experience in sales, marketing, and media production. He is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America. He is also the host of Put That Coffee Down, a popular freight sales show on FreightWavesTV. Kevin is passionate about helping freight sales professionals grow their businesses and reach their goals. He is known for his insightful analysis of the freight industry, his practical sales advice, and his engaging and informative speaking style. He is a regular speaker at industry events and has been featured in numerous publications, including FreightWaves, Transport Topics, and Logistics Management. Kevin is also a successful entrepreneur. He previously founded CarrierLists, a carrier sourcing platform that was acquired by Highway in 2022.

 About Brush Pass Research
Brush Pass Research provides sales teams with the company tech intel and contact details they need to prospect faster and smarter. Their database includes over 12,000 decision-makers at the largest 1,000 freight brokerages in North America. With Brush Pass Research, sales teams can identify the right freight brokerages to target, connect with key decision-makers directly, avoid wasting time on unqualified leads, and accelerate their sales cycle. Brush Pass Research is the perfect solution for sales teams of all sizes. Whether they're just starting out or they're looking to expand their reach, Brush Pass Research can help them close more deals and grow their business. Sign up for a free trial today and see the difference Brush Pass Research can make for your sales team.
Key Takeaways: The Freight Brokerage Market Brush Pass Research is the best way to prospect freight brokerages. The company provides company tech intel and contact details for the largest 1,000 freight brokerages in North America. Their database includes over 12,000 decision-makers. Brush Pass helps sales teams identify the right freight brokerages to target, connect with key decision-makers directly, avoid wasting time on unqualified leads, and accelerate their sales cycle. Easy to use: Simply sign up for a free trial, search the database by company name, contact name, industry, or other criteria, and export your results to a CSV file or CRM system. Perfect for sales teams of all sizes, whether you're just starting out or you're looking to expand your reach. Learn More About The Freight Brokerage Market


Kevin Hill on LinkedIn
Brush Pass Research on LinkedIn
Brush Pass Research website
Episode Sponsor: Wreaths Across America Wreaths Across America Radio - Wreaths Across America
Episode Sponsor: Greenscreens.ai Greenscreens.ai’s dynamic pricing infrastructure built to grow and protect margins. The Greenscreens.ai solution combines aggregated market data and customer data with advanced machine learning techniques to deliver short-term predictive freight market pricing specific to a company’s individual buy and sell behavior.

The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube