106 episodes

Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com

The Profitable Graphic Designer Kady Sandel

    • Arts

Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com

    106 When Design Clients Are MIA: Tips for Navigating Slow Seasons

    106 When Design Clients Are MIA: Tips for Navigating Slow Seasons

    No clients? No problem!

    Join me as I share invaluable insights and strategies for navigating those challenging times when clients seem to be nowhere in sight. In this episode, I'll guide you through practical steps to not just survive but thrive during these downtimes. You'll learn how to revamp your portfolio to attract new clients, harness the power of social media to stay visible, and get creative with client acquisition strategies. Additionally, I'll share tips on optimizing your business processes for long-term success. By the end of this episode, you'll be equipped with the tools and mindset to conquer slow seasons with confidence and emerge stronger than ever before.

     

    You will learn:


    How to stay motivated and keep going when you don’t have design clients.
    Techniques to refresh and strengthen your design portfolio.
    Strategies for creating engaging content on social media platforms to maintain visibility.
    Creative approaches to finding and acquiring new
    clients.
    Tips for optimizing your business processes to ensure long-term growth and success.

    Grab a cup of coffee and join me!

    $12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

    The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

    12-Week Business Program for Designers: https://aventiveacademy.com/profit

    The Creative CEO Accelerator: https://aventiveacademy.com/accelerator


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    Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message

    • 21 min
    105 Transforming Leads into High-Quality Design Clients with Josh Hall

    105 Transforming Leads into High-Quality Design Clients with Josh Hall

    Every designer grapples with challenging clients—it's an inevitable part of the journey. We've all been there, facing clients who may not align with our vision or approach. But what defines a "bad" client? Is it the low-paying ones, the ones who seem to micromanage every detail, or perhaps the ones who reach out for minor tweaks at inconvenient times? The truth is, the definition of a bad client varies from person to person. It's a subjective experience and it’s up to you to decide!

    In today's episode of The Profitable Graphic Designer Podcast, we’re talking with Josh Hall all about filtering out bad-fit clients and focusing on attracting the dream high-quality clients you want to work with. We’re covering everything from how to structure your contract form, sales funnels, services, networking events, and much more!

    PLUS! Josh is proving his framework (usually paid but FREE for my listeners) 😊

    Web Design Client Funneling Framework: Use code
    “Profitable-Graphic-Designer” at checkout for 100% off :)

    In this episode you will learn:


    Proven methods for effectively weeding out bad-fit clients before they become a drain on your time and resources
    Innovative contact form ideas designed to capture more leads and, more importantly, high-quality leads that are a perfect fit for your services
    Insights on which social media platforms are currently the most effective for brand, graphic, and web design professionals, with a special emphasis on why LinkedIn stands out
    Actionable tips on positioning yourself as the go-to designer in your niche or industry, establishing credibility, and attracting premium clients who recognize and value your expertise
    Expert networking strategies and little-known tricks for generating a steady stream of referrals and landing lucrative design projects that align with your strengths and interests

    Grab a cup of coffee and join us!

     

    About Josh:

    Josh is a web design business coach, podcast host and web agency founder based out of Columbus, Ohio. Through his podcast, youtube channel, online courses and web design community Web Designer Pro™, he teaches web designers how to build a web design business that gives them freedom and life they love.

    Website: https://joshhall.co

    Instagram: https://joshhall.co/instagram














    Aventive Academy’s Resources:

    $12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

    The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

    12-Week Business Program for Designers: https://aventiveacademy.com/profit

    The Creative CEO Accelerator: https://aventiveacademy.com/accelerator


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    Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message

    • 1 hr
    104 Working With Fortune 500 Companies and Securing $100K Branding Deals With Kyle Courtright

    104 Working With Fortune 500 Companies and Securing $100K Branding Deals With Kyle Courtright

    Welcome to another episode of The Profitable Graphic Designer Podcast! In this episode, we're excited to have Kyle Courtright joining us. Kyle, a visionary who rejected the traditional 9-5 grind, has been making waves in the freelancing world. His impressive client roster includes big names such as PayPal, Toyota, Chipotle, Walmart, NVIDIA, NFL, NBA, and the USA Olympics. But that's not all—Kyle also manages two additional companies! One, Logo Wave, is dedicated to recognizing exceptional design work, adding value to organizations and boosting careers. The other is a subscription-based design service. Curious to learn more? Tune in to find out!

    In this episode, you will learn:


    How Kyle got these amazing Fortune 500 companies as a graphic designer.
    What platforms he uses to land design clients, and not just any client but high-value and high-paying clients.
    If LinkedIn is worth the effort + a personal story of posting every day for 6 months with no results.
    How he manages to work only 20-30 hours a week while running 3 design companies.
    If SEO is still relevant and what you can do to get in front of potential clients that Google and search for your services.

    This episode is super valuable, and I am sure you’ll love it!

     

    About Kyle Courtright:
    Kyle Courtright is an award-winning designer, mentor and author specializing in brand design. He's worked with 650+ entities in over a decade including widely recognized brands like PayPal, Toyota, Walmart, Chipotle, Lowe's, NVIDIA and USA Olympics. Kyle is the founder of Logo Wave, a reimagined logo awards platform recognizing and rewarding designers, bringing additional value to their creative services for positive career impact. He's also the founder of Etch, a productized brand design agency with a small but mighty team of ten. He also created the Logo Inspiration Generator Tool and authored The Ultimate Guide to Logo Design, now purchased by designers spanning 6 continents and over 50 countries. He's passionate about helping designers reach their career goals and leveling up their creative craft!

    etchdesign.co | courtrightdesign.com | logowave.comlinkedin.com/in/kcourtright | x.com/kcourtdesign | x.com/mylogowave










    Resources:

    $12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

    The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

    12-Week Business Program for Designers: https://aventiveacademy.com/profit

    The Creative CEO Accelerator: https://aventiveacademy.com/accelerator


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    Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message

    • 50 min
    103 Marketing Strategies for Design Professionals With Shannon Mattern

    103 Marketing Strategies for Design Professionals With Shannon Mattern

    Welcome to an insightful episode where I sit down with Shannon Mattern, a seasoned business coach specializing in helping web design entrepreneurs create freedom, flexibility, and financial independence. In our conversation, Shannon shares invaluable insights into the realm of marketing for design professionals. Uncover the key elements of a successful marketing strategy, gain clarity on identifying your unique selling proposition, and explore practical tips for leveraging social media platforms effectively. From content marketing to networking, Shannon sheds light on common misconceptions and provides actionable guidance for design business owners.

     

    You will learn:


    The importance of marketing in attracting the right clients and fostering business growth.
    Strategies for identifying and leveraging your unique selling proposition to stand out in a crowded market.
    Practical tips for effectively showcasing your work and attracting potential clients on platforms like Instagram, Pinterest, and LinkedIn.
    Insights into content marketing strategies tailored to resonate with your target audience and establish authority in your niche.
    Common marketing mistakes to avoid and actionable guidance for refining your marketing efforts.

     

    Tune in!



    About Shannon:

    Shannon Mattern is a business coach for web designers and host of the Profitable Web Designer Podcast where she shares strategies and advice to help web designers create freedom, flexibility and financial independence.

     

    Website: https://webdesigneracademy.com

    Instagram: https://instagram.com/profitablewebdesigner


    Web Designer Archetypes Quiz: https://webdesigneracademy.com/quiz


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    Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message

    • 53 min
    102 Running a Small Design Agency with Kristy Campbell (Pink Pony Creative)

    102 Running a Small Design Agency with Kristy Campbell (Pink Pony Creative)

    Get ready to explore the vibrant world of design entrepreneurship with Kristy Campbell, the innovative force behind Pink Pony Creative. In this episode of The Profitable Graphic Designer Podcast, we uncover Kristy's journey from a solo designer to leading a successful design agency.

    Discover the inspiration behind Kristy's 100-day design challenge and the strategies she employed to scale her business. From her unique approach to social media marketing to attracting dream clients, Kristy shares invaluable insights and advice for fellow designers and small business owners aiming to thrive in the industry. Join me as we unravel the secrets to building a thriving design agency, straight from the dynamic mind of Kristy Campbell.

     

    You will learn:


    The story behind Kristy's 100-day design challenge on Instagram and its impact on her journey.
    Strategies for transitioning from a solo designer to leading a successful design agency.
    Insights into effective social media marketing and attracting dream design clients.
    Kristy's approach to managing social media accounts and identifying the most effective platforms.
    Key lessons and advice for aspiring designers and small business owners seeking growth and success in the industry.

    Grab a cup of coffee and be ready to take notes!



    About Kristy:

    Kristy Campbell, founder of Pink Pony Creative and Adobe MAX speaker, is a New Zealand-based Brand Identity and Graphic Designer with over ten years’ of experience in the industry. She expresses herself in daring, vibrant and exciting ways, pushing the boundaries of branding through the combination of loud color, quirky illustrations, and stylized logos. Kristy now undertakes projects for clients worldwide and embraces an ‘anything but boring’ aesthetic in design and business. And with a business name like “Pink Pony”, you know she creates a little differently.

     

    www.pinkponycreative.com

    https://www.instagram.com/kristy.thepinkpony/

    https://www.tiktok.com/@pinkponycreative

    The Social Ponies Podcast








    Resources:

    $12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/

    The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

    12-Week Business Program for Designers: https://aventiveacademy.com/profit

    The Creative CEO Accelerator: https://aventiveacademy.com/accelerator


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message

    • 51 min
    101 Getting Design Clients on LinkedIn

    101 Getting Design Clients on LinkedIn

    I am hosting a FREE masterclass on April 10th on how to get amazing design clients on LinkedIn. If you are a brand, graphic, or web designer, this is for you, and you can register by clicking on this link – aventiveacademy.com/linkedin.

    In today’s podcast episode, on The Profitable Graphic Designer podcast, we’re covering why LinkedIn is such a powerful social media platform that not many designers utilize. It’s a B2B platform that has a lot of potential clients. Yet, many designers stay away from it.

    My first $10k client came from LinkedIn. And since then, I’ve gotten $15k, $25k, even $29k design clients through this powerful platform. And in today’s podcast episode, I talk more about it. Tune in, and I hope to see you on April 10th at 10 am CST during the free masterclass that will help you get design clients on LinkedIn (recording available).


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    Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message

    • 18 min

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