13 episodes
Pondered Bytes Ilsmarie Presilia
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- Business
You know how a lot of companies provide solutions that their customers struggle to connect with? A lot of these ideas are great but are executed poorly or are lacking depth and purpose.
In this show, the host Ilsmarie Presilia, Brand Strategist and founder of The Ponder Lab - a brand consultancy studio in the Netherlands - talks about how people behave and react to brands and design, familiarising you enough so you can communicate your vision properly to your audience.
Consider subscribing, sharing and leaving a kind rating.
Learn more about The Ponder Lab here: https://www.theponderlab.com
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The intricacies of culture
Culture is everywhere, but only a few know and understand what it is. In this final episode of Pondered Bytes - for now - we investigate, and explore the various ways of doing things and how there really isn't a "right" way.
Links
https://www.linkedin.com/in/ipresilia/
https://www.theponderlab.com/
https://theponderlab.substack.com
https://www.goodreads.com/book/show/30257963-12-rules-for-life?from_search=true&from_srp=true&qid=t3vCS5Osib&rank=1
Questions?
ponderedbytes@protonmail.com
Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox
https://theponderlab.substack.com
Like these episodes?
Consider buying me a tea.
Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust. -
To niche or not to niche, that is the question
Should we or shouldn't we niche? Many of us think of niching as limiting and confining, but what if this wasn't the case, and we instead had a little bit of "commitment issues"?
In this episode, I'm not looking to convince, but aim to suggest an unusual perspective.
Links
https://anchor.fm/ponderedbytes/episodes/Are-your-clients-gossiping-about-you-e14hpok
https://theponderlab.substack.com/p/why-are-we-here
https://theponderlab.substack.com/p/its-not-the-ideas-alone-that-make?sd=fs
https://www.youtube.com/watch?v=pjIdJRWJQAA
https://www.youtube.com/watch?v=EB01P3KAojc&t=7s
https://www.theponderlab.com
Questions?
ponderedbytes@protonmail.com
Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox
https://theponderlab.substack.com
Like these episodes?
Consider buying me a tea.
Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust. -
Know Thyself
Not much can be achieved without a WHY for long - that has been established already - but what's more important than that, AND drives every decision and action? Before we can start with WHY we must know who we are.
Do you know who you are and why you should know yourself in the first place?
If you don't know the answer to these questions, worry not. In this episode, we'll get to the root of it all and explore the only constant; our values.
Links
https://youtu.be/-tBXqs0pRVQ?t=188
https://www.edelman.com/trust/2022-trust-barometer
https://youtu.be/eI1yo-a3QBs?t=137
https://youtu.be/mL4l75rMIiQ?t=738
https://youtu.be/5mKxekNhMqY?t=61
https://theponderlab.medium.com
https://www.theponderlab.com
Also interesting
https://www.youtube.com/watch?v=fzCb1qPUbko
Questions?
ponderedbytes@protonmail.com
Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox
https://theponderlab.substack.com
Like these episodes?
Consider buying me a tea.
Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust. -
What will your brand’s obituary say?
We live life with the thought and fear that it’ll all end one day. What if it doesn’t have to be something we fear, but should instead embrace?
In this episode I talk about mistakes, regrets, death, and how obituaries can bring us solace.
Links
https://www.aesc.org/insights/magazine/article/go-long-why-long-term-thinking-your-best-short-term-strategy
https://www.youtube.com/watch?v=ka8L1YMR88U
https://www.youtube.com/watch?v=m45eymlraJs
https://theponderlab.medium.com
https://www.theponderlab.com
Questions?
ponderedbytes@protonmail.com
Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox
https://theponderlab.substack.com
Like these episodes?
Consider buying me a tea.
Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust. -
Why brands need to have substance
“Can you elaborate on what you mean with a brand having substance?” In this episode of Pondered Bytes, I answer this listener’s question and explain why substance is not only a ‘good-to-have’ for your brand, but a necessity. Let’s continue the conversation; if you have any questions or suggestions, feel free to send them over to ponderedbytes@protonmail.com
Links
https://theponderlab.medium.com
https://www.theponderlab.com
Questions?
ponderedbytes@protonmail.com
Like these episodes?
Consider buying me a tea.
Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust. -
On your brand becoming what you didn't intend
Sometimes our brands and the services we provide may be interpreted completely different from what we intended. This episode covers caring and when it no longer seems enough. The question is: “are we devoted to our audience, or do we do things in a perfunctory manner yet expect them to be happy?”.
Links
https://theponderlab.medium.com
https://www.theponderlab.com
Questions?
ponderedbytes@protonmail.com
Like these episodes?
Consider buying me a tea.
More Resources
Recommended Books:
https://www.theponderlab.com/recommended-books
Show notes
Pondered Bytes is hosted and edited by Ilsmarie Presilia.
Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.
Brought to you by The Ponder Lab.
The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.