15 min

To niche or not to niche, that is the question Pondered Bytes

    • Marketing

Should we or shouldn't we niche? Many of us think of niching as limiting and confining, but what if this wasn't the case, and we instead had a little bit of "commitment issues"?

In this episode, I'm not looking to convince, but aim to suggest an unusual perspective.



Links

https://anchor.fm/ponderedbytes/episodes/Are-your-clients-gossiping-about-you-e14hpok

https://theponderlab.substack.com/p/why-are-we-here

https://theponderlab.substack.com/p/its-not-the-ideas-alone-that-make?sd=fs

https://www.youtube.com/watch?v=pjIdJRWJQAA

https://www.youtube.com/watch?v=EB01P3KAojc&t=7s

https://www.theponderlab.com



Questions?

ponderedbytes@protonmail.com



Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox

https://theponderlab.substack.com



Like these episodes?

Consider buying me a tea.



Show notes

Pondered Bytes is hosted and edited by Ilsmarie Presilia.

Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.

Brought to you by The Ponder Lab.

The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.

Should we or shouldn't we niche? Many of us think of niching as limiting and confining, but what if this wasn't the case, and we instead had a little bit of "commitment issues"?

In this episode, I'm not looking to convince, but aim to suggest an unusual perspective.



Links

https://anchor.fm/ponderedbytes/episodes/Are-your-clients-gossiping-about-you-e14hpok

https://theponderlab.substack.com/p/why-are-we-here

https://theponderlab.substack.com/p/its-not-the-ideas-alone-that-make?sd=fs

https://www.youtube.com/watch?v=pjIdJRWJQAA

https://www.youtube.com/watch?v=EB01P3KAojc&t=7s

https://www.theponderlab.com



Questions?

ponderedbytes@protonmail.com



Join the Newsletter - The Ponder Lab's most pondered insights delivered right to your inbox

https://theponderlab.substack.com



Like these episodes?

Consider buying me a tea.



Show notes

Pondered Bytes is hosted and edited by Ilsmarie Presilia.

Music is "waveform" by Emescii and "Neuron Parking" by Pelayo from Unminus.

Brought to you by The Ponder Lab.

The Ponder Lab is a brand consultancy studio that specialises in closing the gaps between businesses and their clients by elevating brands and giving them meaning in an era of increased clutter and declined trust.

15 min