72 episodes

Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.

Conversations for Research Rockstars Research Rockstar LLC

    • Marketing

Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.

    Market Research & Insights Team Planning: Strategic Issues for 2020

    Market Research & Insights Team Planning: Strategic Issues for 2020

    Getting your Market Research & Insights team ready for 2020? Inform your plans by considering the key strategic issues your clients face. In this Conversation, host Kathryn Korostoff shares her research on key challenges faced by marketing executives and how the Market Research & Insights function can prepare to help. The referenced infographic can be downloaded for free here: https://www.researchrockstar.com/mrx2...
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ eLearning classes are offered in both real-time and on-demand formats and include options to earn IA Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
    We believe it: Inside every market researcher, is a Research Rockstar!
    Hope you enjoy this episode of Conversations for Research Rockstars.

    • 29 min
    Data Privacy 101 for Market Research & Insights Professionals

    Data Privacy 101 for Market Research & Insights Professionals

    Question: How much do Market Research & Insights professionals need to know about data privacy? Answer: As much as most marketing-related professionals need to know these days, especially those who (like us) ever collect or store data.
    In this Conversation, Kathryn shares some basic definitions and links to curated resources. Including a free instant download: https://www.researchrockstar.com/priv... and webinar playback link: www.researchrockstar.com/privacy
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ eLearning classes are offered in both real-time and on-demand formats, and include options to earn IA Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
    We believe it: Inside every market researcher, is a Research Rockstar!
    Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRock... Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales.

    • 13 min
    Career Planning for Senior Market Research & Insights Professionals

    Career Planning for Senior Market Research & Insights Professionals

    In this episode, Kathryn covers important considerations for senior-level market research & insights professionals who are planning the next phase of their career. If we want to advance and become a consultative advisor to c-suite executives, we have to be able to address their sources of pain. And a big source of pain for c-suite executives is achieving ROI on their many and varied investments in data-driven decision making. You can help them. Here's how.
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ eLearning classes are offered in both real-time and on-demand formats, and include options to earn IA Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
    We believe it: Inside every market researcher, is a Research Rockstar!

    • 15 min
    Mixed-mode Surveys: When are 2 modes better than one?

    Mixed-mode Surveys: When are 2 modes better than one?

    Survey researchers know: mixed-mode data collection is gaining popularity in professional market research. And for good reason: it can address known survey data quality issues. Market researchers have several data collection options--even if most of us default to online surveys. But, ideally, once a given market research survey project’s objectives and sampling goals are finalized, the next decision is to select the data collection mode that will be the best fit. Often, we assume one mode. For example, many researchers rely heavily on online data collection, others on phone. However, there are cases where more than one mode is optimal.
    The compendium is here: https://www.researchrockstar.com/mixe...
    The research mentioned: 1) https://www.researchgate.net/publicat...
    2: From the always amazing folks at Pew: https://www.pewresearch.org/methods/2... http://www.researchrockstar.com/
    Research Rockstar delivers training and staffing services to busy professionals seeking Market Research excellence. Our 25+ training classes are offered in both online and on-site formats, and include options to earn IA Certificates. Our Rent-a-Researcher staffing services place qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
    We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars.

    • 14 min
    Data Visualization Examples for Market Research & Insights Professionals

    Data Visualization Examples for Market Research & Insights Professionals

    A key part of our success in the market research & insights profession is based on how well people comprehend and retain our results. And a huge aid to comprehension and retention is data visualization. That’s why we teach a course on data visualization and one on infographics. It’s also why I was thrilled for the opportunity to co-present with the amazing Daren Jackson from DisplayR. We held a free webinar on data visualization specifically for market research and insights professionals. If you missed it, some highlights in this episode, and link to the webinar playback below.
    https://www.displayr.com/
    http://www.researchrockstar.com/
    Webinar playback: https://q-researchsoftware.wistia.com...
    Research Rockstar delivers training and staffing services to busy professionals seeking Market Research excellence. Our 25+ training classes are offered in both online and on-site formats and include options to earn IA Certificates. Our Rent-a-Researcher staffing services place qualified market research experts, covering temporary needs due to project fluctuations, family leaves or other staffing needs.
    http://www.researchrockstar.com/
    Facebook - https://www.facebook.com/ResearchRock...
    Twitter - https://twitter.com/ResearchRocks
    LinkedIn - https://www.linkedin.com/company/2038750

    • 17 min
    Critical Thinking Conversations

    Critical Thinking Conversations

    Critical thinking is a skill market research & insights professionals use to ensure our conclusions and recommendations are truly excellent. In short, critical thinking is the objective analysis and evaluation of a topic in order to develop a factually defensible judgment. While in the field of market research we don’t often refer to the precise phrase “critical thinking”, it is widely acknowledged as one of our profession’s tenets: the pursuit of objective analysis. [The specific phrase “critical thinking” is more often used in the broader field of social sciences research, of which we are a part]. In this episode, Kathryn defines related attributes of critical thinking as they apply to market research, and guides you through a very revealing self-assessment exercise. Want to assess your own, or your team’s, critical thinking prowess? Check out this episode for the exercise!

    • 22 min

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