The Internet Marketing Podcast Rough Agenda

In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you.
In this episode:
05:15 Why understanding KPI's and testing is crucial in paid media.
09:03 How making confident, accurate decisions and using short-term data to validate long-term outcomes can lead to success.
12:50 Managing internal metrics, platform control, and budget allocation for success with awareness campaigns.
14:17 How to drive platform use by focusing on social media metrics and user engagement.
20:53 Balancing art and science - How to navigate the intersection between platform data and analytics.
 
Resources mentioned in this episode:
https://www.dentsu.com/blog
www.youtube.com/@eMarketingAssociation
 
More about our guests:
 
Julia is a Digital Director and has focused on Search and Performance Media for Enterprise-sized organizations for 16 years. These days, she focuses on optimizing inside platforms, while ensuring that different media works in harmony rather than in silos. Ask her about QSR, Public Sector, Luxury Travel, and Retail.
 
Connect with Julia here:
https://www.iprospect.com/en/ca/
https://www.linkedin.com/in/juliavyse/
 
Kevin Lee is a marketing mad scientist, entrepreneur, marketing expert, investor and cause marketing philanthropist. He is the co-founder of full-service marketing company, Didit, and founder of GivingForward.org, a cause marketing nonprofit that along with its predecessor We-Care has generated millions of dollars for nonprofits and billions for businesses.
 
Connect with Kevin here:
https://www.emarketingassociation.com/
https://www.linkedin.com/in/variousventures/
 
 
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
 
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
 
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Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.
In this episode:
03:18 Ad trends: automation, AI, privacy regulations and opportunities.
07:51 The balance between being creative and precise targeting in video formats.
14:08 YouTube and Google’s development of powerful video platforms.
18:54 How the ad industry has simplified their tools for ‘average’ users.
20:09 How marketers need to adapt to platform changes for increased ad revenue.
 
 
Resources mentioned in this episode:
Google Ads Help Centre https://support.google.com/google-ads
Face to face events
 
 
More about our guests:
 
Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies.
 
Connect with Cory here:
https://variable.media
https://twitter.com/coryhenke/
https://www.linkedin.com/in/coryhenke/
 
Jyll is a Google Ads coach and marketing instructor servicing some of the world’s largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses.
 
Connect with Jyll here:
https://www.linkedin.com/in/jyllsaskingales/
https://jyll.mykajabi.com/newsletter-sign-up
 
 
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
 
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
 
Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.
In this episode:
04:38 SEO’s shift to contextual relevance over keyword stuffing, and how it’s impacting local businesses' organic visibility.
07:00 Why SEO professionals should be prioritising true marketing over algorithms.
16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms.
18:08 Improving website content for better search engine visibility can be an easy win.
20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations.
 
Resources mentioned in this episode:
Local Search Tuesdays by Greg Gifford
Ricketyroo blog
 
More about our guests:
 
Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses.
Connect with Amanda here:
https://ricketyroo.com/
https://www.linkedin.com/in/amanda-j-96797686/
 
Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.
Connect with Greg here:
https://searchlabdigital.com
https://twitter.com/greggifford
https://linkedin.com/in/greggifford
 
 
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
 
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
 
Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.
In this episode:
00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status.
10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation.
13:08 Exploring the formation of engaged communities.
16:48 The challenges of running in person events – maintaining integrity and comercialisation.
 
Resources mentioned in this episode:
https://self-compassion.org/
https://freelancecoalition.org/
 
More about our guests:
Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.
Connect with Areej here:
https://www.linkedin.com/in/areejabuali/
https://www.womenintechseo.com/
 
Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world’s leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries.

Connect with Kirsty here:
https://www.linkedin.com/in/kirsty-hulse/
https://www.confidencelive.com/
 
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
 
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
 
Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you.
In this episode:
04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors.
09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data.
17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions.
22:42 New algorithms – why the use of exact match keywords is still relevant.
 
 
Resources mentioned in this episode:
https://searchengineland.com/
https://searchenginehubbub.com/
 
More about our guest:
 
Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26, providing support across strategy for partners, and developing his team.
 
Connect with Kyle here:
https://www.linkedin.com/in/kylecaliphjohnson/
 
 
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
 
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
 
Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!
In this episode:
05:25 Taking the measurements – recommended tools to measure specific marketing metrics.
08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.
13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.
17:38 Why adaptation is important when catering for diverse audiences.
Resources mentioned in this episode:
https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/
https://coreupdates.com/
https://ellenforster.substack.com/
https://www.tiktok.com/@aliceisgratified
 
 
 
More about our guests:
 
Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO.
 
Connect with Natalie here:
https://nataliearney.com/
https://www.linkedin.com/in/natalie-arney-33844052/
https://twitter.com/__nca
 
 
Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands.
 
Connect with Zoe here:
https://www.instagram.com/zoeburke_editor/
https://www.hitched.co.uk
 
To find out more about us and the show visit https://internetmarketingpodcast.org
Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.
 
Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…
https://www.linkedin.com/in/kelvinnewman/
https://twitter.com/kelvinnewman
 
Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.