93 episodes
The Commerce Collective Podcast Flywheel Digital
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- Business
FORMERLY KNOWN AS MASTERING METAIL
Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.
*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!
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What Clients Want w/ Andrea Lennon of Omnicom
Andrea Lennon, Chief Client Officer at Omnicom joins the podcast to discuss what clients want, what clients need, and how clients and agencies can best work together to achieve their shared goals. What clients want can be broken down into three key themes, and Andrea educates us on how Omnicom approaches large client relationships at the holding company level.
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This Month Above the Fold w/ Patrick Miller - Instacart + Uber Eats, SKU Sharing, & TV Advertising
The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important eCommerce headlines each month broken down by none other than Patrick Miller, co-founder of Flywheel. For May 2024 we cover Instacart partnering with Uber Eats for restaurant delivery, SKU sharing across marketplaces, and the fate of TV advertising.
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The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing
Jill Smith, VP of Sales at Kroger Precision Marketing joins us to educate on the power of Kroger's unique dataset, KPM's advancements within the offsite/programmatic space, and KPM's ambitions to eliminate ad waste for a more sustainable future.
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Is There a Single Global Source of Truth in eCommerce?
What makes understanding the opportunity of ecommerce so difficult is that finding a global single source of truth can be incredibly difficult, but we think we have the closest answer. In this episode, Michael Rogosa of Flywheel Consulting joins us to showcase how Flywheel’s Consulting team approaches helping clients understand the opportunities that await and how to set ambitious enough goals that will drive their businesses forward.
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This Month Above the Fold w/ Patrick Miller - Walmart’s Affluent Customer, Amazon’s Grocery Redo, & an Earnings Preview
The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For April 2024 we cover Walmart’s affluent customer, Amazon’s grocery do-over, & an earnings preview.
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Across the Pond - EU Omnichannel Media
In the second episode from the Commerce Collective’s trip to Europe, James Hanscomb, EMEA DSP & Omnichannel Lead, educates us on omnichannel media strategies across the EU. The fragmented retailer ecosystem in Europe means it can be tough to understand where it makes the most sense to invest in the developing retail media networks especially considering the differences in consumer behavior and shopping options throughout the EU (think smaller format grocery stores vs. Walmart and how a media strategy needs to be different based on both physical inventory and retailer capabilities).