Resilient by Design with Rebecca Hay Rebecca Hay

Get out a notebook because this episode is overflowing with knowledge and actionable advice from an SEO and website designer expert - Robyn White.
Robyn shares her expertise as she dives into the art and science of Search Engine Optimization to help designers stop chasing and start attracting their ideal clientele. She defines and demystifies many behind the website scenes elements and shares how to use keyword phrases, indexing and strategic marketing tools so your interior design site can work smarter to build up its relevance and prominence.
Robyn describes the reasoning behind a slow and steady presence build-up and her thoughts about blogging to create "a cloud of expertise" have my mind whirring. She prioritizes consistency and quality over quantity and has an incredibly useful nugget of wisdom you do not want to miss out on.
Follow Robyn White on her website and on Instagram
 
 
Download our Free Resources
➡️ Pre-qualify your clients with my Discovery Call Script
➡️ Stay confident from beginning to end with my Consultation Checklist   
➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue
 
Looking to elevate your business? Learn more about our courses
➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course
➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.
➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

Tough Love Rebecca is making an appearance in this shorty to give you permission, motivation, and a kick in the butt to get out from behind your desk and in front of some people.
In this episode, I emphasize the importance of personal connections and intentional networking in building a thriving interior design business. I share my own methodology for getting out of my comfort zone, how I organize and fit in networking in my life, and why it is so vital for the success of my business.
While virtual connections are valuable, don't overlook the power of face-to-face interactions.
 
Download our Free Resources
➡️ Pre-qualify your clients with my Discovery Call Script
➡️ Stay confident from beginning to end with my Consultation Checklist   
➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue
 
Looking to elevate your business? Learn more about our courses
➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course
➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.
➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

In this treat of an episode, I sat down with the spectacular and talented Toronto Designer, Allison Willson to talk about all of the things - life, career changes, aesthetic, pricing and more!
Allison shares why she finally decided to go out on her own and start her design firm after working 11 years at Sarah Richardson Design. She explores how she'd describe her distinctive style and how saying NO to some things can be the right move for your business, your livelihood and for your clients. She talks about balancing projects and staying within your capacity, her experience managing a team and her thought process behind her pricing model.
She also dives into why she listens to her gut and the green flags she looks for when speaking with potential clients. We learn about her thoughts on magazine spreads, what they do and and don’t do for her business, and her love/hate relationship with Instagram! Finally, don’t miss her incredibly poignant nugget of wisdom that has truly stayed with me since our conversation!
 
Learn more about Allison Willson on her website and on Instagram
 
Download our Free Resources
➡️ Pre-qualify your clients with my Discovery Call Script
➡️ Stay confident from beginning to end with my Consultation Checklist   
➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue
 
Looking to elevate your business? Learn more about our courses
➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course
➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.
➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

In this episode I dive into an ordeal every designer deals with at some point in their business - the client pricing pushback! 
My short and simple answer is: get ahead of it and communicate everything early and often!
Through the episode I share exactly why I believe that early communication about pricing is the key to facing this objection head-on and lessons I’ve learned the hard way over the years. I dive into specific ways to keep your message clear and upfront, how to showcase your worth using your promotional materials and client facing documents, and of course why charging for your consultation is another way to pre-qualify your clients and set clear expectations about the level of service you’re offering.
Because the pricing pushback is so common when we’re starting a business, I include a few ways of how to handle it; what to say and what not to say so that you can commit to clients to align with your value and understand your worth.
 
This episode is sponsored by Devix Kitchens & Abacus Furniture.
 
Download our Free Resources
➡️ Pre-qualify your clients with my Discovery Call Script
➡️ Stay confident from beginning to end with my Consultation Checklist   
➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue
 
Looking to elevate your business? Learn more about our courses
➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course
➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.
➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

In this episode we welcome back an amazing guest Jami Sparling to talk about her big geographical shift from Ontario to Nova Scotia and the even bigger shift in her life of going from successful interior designer to authentic mindset coach, and all of the things that led her there!
Jami is no stranger to change, in the previous episode on the podcast she shared her move from paramedic to interior designer and all that came with it! She is a testament of resilience as she takes us through her wild journey and the intense catalysts that brought on those transitions about.
We speak in depth about the resources she utilized that helped her start trusting her intuition and embrace joy and play in work and life, which has now allowed her to give back and coach others. Jami shares how to know when you're ready for coaching, how to find the right one for you, and how avoiding comparison can be instrumental for your happiness and growth.
Finally her nugget about being selective on who you take help and advice from is one for the books! If you’re looking to better understand how different coaches and resourcs can help you at various stages in your life, this is the episode for you!
 
 
Episode 107: Thriving past PTSD, Focusing on your mindset and Learning to say NO with Jami Sparling
 
The Grief Recovery Handbook
 
Clifton Strengths Test
 
The Artist's Way
 
Wheel of Life assessment
 
Blog post: The Pitfalls of Unsolicited Advice: Understanding Its Impact and How to Navigate It
 
Learn more about Jami Sparling on her website Authentic Armour and on Instagram
 
Download our Free Resources
➡️ Pre-qualify your clients with my Discovery Call Script
➡️ Stay confident from beginning to end with my Consultation Checklist   
➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue
 
Looking to elevate your business? Learn more about our courses
➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course
➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.
➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

This shorty episode is for all of the mompreneurs who are looking for ways to lighten the load by hiring help without taking on a full-time employee or payroll - the answer is Virtual Assistants!
Hiring a virtual assistant can be a game changer as you grow your business. If you are beginning to toy with the idea of hiring employees, this is a terrific way to test-drive that process. I walk you through a few ideas of how they can streamline your time, and potential tasks to outsource so more of your time is freed up to do what you do best, run your business!
I also share a mistake I made when I first hired virtual assistants and the steps you should take before you start your own hiring search. These remote freelancers can take on tasks that maybe you haven't even considered before and this initial investment can make your life so much easier at work.
 
Download our Free Resources
➡️ Pre-qualify your clients with my Discovery Call Script
➡️ Stay confident from beginning to end with my Consultation Checklist   
➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue
 
Looking to elevate your business? Learn more about our courses
➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course
➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.
➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!