The Startup Junkies Podcast Jeff Amerine

Summary
Join our hosts Caleb Talley, Jeff Amerine, and Daniel Koonce in this episode of Startup Junkies as we explore the fascinating world of sleep therapy with Elsbeth Fast, a dedicated entrepreneur transforming lives through innovative sleep solutions. Elsbeth is the founder of True Sleep Therapy, a private practice specializing in cognitive-behavioral therapy for insomnia (CBTI). 
Elsbeth’s career began in clinical settings, focusing predominantly on veterans struggling with PTSD and insomnia at the Veterans Healthcare System in Fayetteville, Arkansas. Here, she became a national trainer for the Cognitive Behavioral Therapy for Insomnia (CBTI) program. Moving into the civilian sector, she founded True Sleep Therapy to provide CBTI to a broader population. Her work primarily involves addressing sleep disorders, using evidence-based techniques to aid individuals in improving their sleep hygiene without the reliance on medications. 
Beyond her clinical skills, Elsbeth had to quickly learn the non-clinical aspects of running a business—skills such as budgeting, business planning, and social media marketing. Throughout the episode, she shares her journey of founding a successful sleep therapy practice, the challenges she faced, and the triumphs she celebrated along the way. Discover the unique techniques and strategies she employs to help clients achieve better sleep, and gain valuable insights into the business side of health and wellness.
This episode is a must-listen for aspiring entrepreneurs in the therapeutic field and anyone interested in improving their sleep health!
 
Show Notes
(0:00) Introduction to Elsbeth Fast
(0:56) About True Sleep Therapy
(2:03) Defining Cognitive Based Therapy
(10:44) Tips and Tricks for Getting Better Sleep
(12:16) Elsbeth’s Origin Story
(24:52) How Insomnia Is Detrimental to Health
(29:30) How Lucid Dreaming Correlates to Proper Sleep
(35:15) Navigating the Obligations of Business Ownership
(39:42) Advice to Younger Self
(40:46) Closing Question
 
Links
Caleb Talley
Jeff Amerine
Daniel Koonce
Startup Junkie
Startup Junkie YouTube
Elsbeth Fast
True Sleep Therapy

Summary
On episode 5 of Business Buzz, host Daniel Koonce welcomes Fayetteville’s own Lewis Chase, one of the founders of Feed and Folly, City Park, and Guisinger Cocktail Club. Daniel and Lewis discuss Lewis’s background, his relationship with his business partners, and the origin of “the Dudes of Folly.” Lewis talks about what inspired him to start each new venture and how he is able to bring something unique to Fayetteville every time. Tune in to learn about the importance of your business’s location, prices, and culture. Lewis dives into his most recent venture, the Guisinger Cocktail Club and explains how he was able to create such a creative menu and a unique customer experience.
Thank you to Fossil Cove Brewing Co. for sponsoring this episode! If you want to learn more about Fossil Cove, go to www.FossilCoveBrewing.com.
 
Links
Daniel Koonce
Startup Junkie
Startup Junkie YouTube
Fossil Cove Brewing Co.
Feed and Folly
City Park
Guisinger Cocktail Club

Summary
En este emocionante episodio, nos acompaña Azalia Molina, la talentosa dueña de Clever NWA, una destacada agencia de marketing que ha revolucionado el panorama empresarial. Azalia nos guía a través de su increíble viaje, compartiendo cómo convirtió su pasión en un negocio exitoso. Descubre los secretos detrás de su impresionante trayectoria empresarial y aprende de su experiencia única como emprendedora latina.
A lo largo de la conversación, Azalia ofrece valiosos consejos para aquellos que buscan iniciar y hacer crecer su propia empresa, destacando la importancia de la perseverancia, la innovación y la conexión con la comunidad. Además, exploramos el enorme potencial de las conexiones en el Noroeste de Arkansas (NWA) y cómo estas pueden ser un motor fundamental para impulsar tu éxito.
No te pierdas esta conversación llena de conocimientos, estrategias y motivación que te inspirará a seguir tus sueños y alcanzar nuevas alturas. Ya seas un aspirante a emprendedor o alguien en busca de inspiración, este episodio te proporcionará las herramientas y la confianza necesarias para avanzar en tu camino empresarial.
 
Show Notes
(00:24) Welcome & introduction.
(01:32) The beginning.
(02:43) Art into business.
(03:41) What is your favorite art outlet?
(04:47) My first piece of art.
(05:52) Business challenges and achievements.
(09:50) A valuable lesson.
(11:47) The greatest challenge of starting a business.
(17:05) Sound advice.
(19:15) A balancing act.
(24:12) Where can we find you?
(24:39) What is next?
(25:38) Advice from the past.
 
Links
Claudia Scott
Ignacio Balderrama
Startup Junkie
Kiva Northwest Arkansas
Ana Ortiz
Entrepreneurship for All (EforAll)
Azalia Molina
Clever NWA

Summary
In this episode of the Startup Junkies Podcast, hosts Caleb Talley and Harrison Kitson welcome two dynamic companies making waves in the outdoor and creative content industry: Blk Elk Media and LIVSN Designs. Joined by Andrew Gibbs-Dabney from LIVSN and Daniel Mitchell and Trent Sugg of BLK ELK, this engaging conversation dives into the origin stories of these innovative brands, their journey in Northwest Arkansas, and how they have managed to grow and thrive in a supportive entrepreneurial ecosystem. 
Founded in 2018, LIVSN is a company using natural and technical materials to create sustainable, high-quality outdoor clothing with classic styling and a modern fit. Additionally, BLK ELK is a production company specializing in outdoor and adventure content, focusing on working with brands in the outdoor industry. The collaborations between LIVSN and BLK ELK have resulted in some of the most successful Kickstarter campaigns in Arkansas. 
Throughout the episode, Andrew, Daniel, and Trent discuss how Northwest Arkansas has become a haven for outdoor enthusiasts, how storytelling has been instrumental in both businesses' growth, and what’s in store for both companies' futures. From production challenges to the importance of community engagement, this episode is packed with insights and inspiration for aspiring entrepreneurs and outdoor enthusiasts alike.
 
Show Notes
(0:00) Introduction to Andrew, Daniel, and Trent
(1:44) About BLK ELK and Its Origin Story
(3:00) LIVSN’s Origin Story
(4:49) BLK ELK and LIVSN’s Collaboration
(7:11) Working Within NWA’s Entrepreneurial Ecosystem
(12:36) How NWA’s Outdoor Scene Has Developed
(19:54) About the Well Worn Life Documentary Series
(27:13) Exploring LIVSN and BLK ELK’s Fifth Kickstarter Campaign
(30:38) Advice for Successful Kickstarter Campaigns
(35:57) What’s Next for BLK ELK and LIVSN
(46:11) Advice to Younger Selves
(53:06) Closing Question
 
Links
Caleb Talley
Harrison Kitson
Startup Junkie
Startup Junkie YouTube
Andrew Gibbs-Dabney
LIVSN Designs
Daniel Mitchell
Trent Sugg
Blk Elk Media
Well Worn Life

Summary
In this episode of the Startup Junkies Podcast, hosts Jeff Amerine, Caleb Talley, and Harrison Kitson are joined by Travis Hester, founder of Eat My Catfish, a successful catfish and seafood restaurant in Fayetteville, Arkansas. Inspired by his love for cooking and his culinary background, Travis established Eat My Catfish fifteen years ago, which has now blossomed into a thriving chain of eight restaurants and four food trucks. 
Travis discusses the transition from a food truck to a brick-and-mortar store, highlighting one of the pivotal moments in expanding Eat My Catfish when a friend suggested crawfish. Implementing this suggestion led to skyrocketing sales, with the restaurant eventually sourcing over one hundred thousand pounds of crawfish annually. Travis credits Eat My Catfish’s farm-to-table approach and commitment to fresh ingredients as defining factors in its success. 
In addition to business insights, Travis underscores the importance of striking a balance in life, valuing his roles as a father, husband, and employer, and illustrates a heartfelt customer story, signifying the profound bond between his business and the community. He also mentions their involvement in educational initiatives, like school visits to teach children about crawfish, emphasizing his and the restaurant’s commitment to giving back.
During the episode, Travis shares his entrepreneurial journey, including navigating challenges, embracing opportunities, and building a thriving business. Through his candid storytelling, he highlights the importance of hard work, positivity, and giving back to the community, offering valuable insights into entrepreneurship, leadership, and the resilience required to overcome adversity.
 
Show Notes
(0:00) Introduction to Travis Hester
(0:59) Eat My Catfish’s Origin Story
(3:52) From Food Truck to Brick and Mortar
(11:58) Finding Confidence to Begin
(14:46) What’s Next for Eat My Catfish
(20:58) Eat My Catfish’s Arkansas Business of the Year Award
(25:30) Eat My Catfish Customer Stories
(30:16) Advice to Younger Self
(31:56) Closing Question
 
Links
Jeff Amerine
Caleb Talley
Harrison Kitson
Startup Junkie
Startup Junkie YouTube
Travis Hester
Eat My Catfish

Summary
Join hosts Jeff Amerine, Caleb Talley, and Harrison Kitson on this episode of Startup Junkies as they dive into the world of storytelling and book publishing with Michael DeLon, #1 Amazon Best-Selling author of On Marketing, creator of The Credibility Game Plan, and founder of Paperback Expert. Paperback Expert equips entrepreneurs with marketing strategies to attract more clients, and guarantees business growth if clients adhere to their system, demonstrating a book's versatility in attracting leads, converting sales, and generating referrals.
By using Paperback Expert’s proprietary “speak-to-write” process, business owners can create their own book in under a day. Through a series of structured phone calls, Paperback Expert helps clients outline their book, record their book, and publish their book. Then, once their book is published, Paperback Expert shows them how to use their book to position themselves as an expert in their industry. Until now, having your own book was either too difficult or too expensive, but that’s no longer the case with Paperback Expert.
Throughout the episode, Michael shares his inspiring journey, from ministry to entrepreneurship, and the pivotal role a book played in establishing his expertise. He also explores the step-by-step process of turning your ideas into a published work, leveraging your book as a powerful marketing tool, and building a lasting legacy for generations to come. Listen today and discover how crafting your unique story and publishing a book can transform your credibility, attract more clients, and elevate your business. 
 
Show Notes
(0:00) Introduction to Michael DeLon
(1:04) Michael’s Origin Story
(5:39) About Paperback Expert and Its Clients
(6:46) The Process of Writing a Book with Paperback Expert
(8:29) Increasing Brand Awareness with Digital Platforms
(10:49) Connecting with Clients and Marketing their Books
(15:09) Balancing Life with a Family Run Business
(20:57) Overcoming Obstacles in Business
(28:40) What’s in the Future for Paperback Expert 
(31:19) Advice to Younger Self
(33:28) Closing Question
 
Links
Jeff Amerine
Caleb Talley
Harrison Kitson
Startup Junkie
Startup Junkie YouTube
Michael DeLon
Paperback Expert
On Marketing: The Definitive Guide for Small Business Owners