Business Clicks Adam Barbaro

In this episode of Connecting The Dots we discuss how to leverage a method to help grow your business and brand.

How do you give your business the best chance at growing year after year for a long time to come?

Most businesses work hard day in day out to get leads, customers and slowly grow their business. They spend time, money and a lot of effort on marketing and sales that usually just maintain their current trajectory. When they look back on what they’ve achieved they can’t help but think that it has been a hard fought uphill battle each and every day.

Does it have to be that way?

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro


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Send in a voice message: https://podcasters.spotify.com/pod/show/adam-barbaro/message

In this episode of Connecting The Dots we discuss the how to validate your business ideas, as well as products and services before spending time, money and effort on them.

How do we test ideas and validate our thinking in order to ensure that our products and services will stand out from what the competition offers?

I want to show you 4 fundamental questions that can help validate not just your brand, but new products and services as well.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro


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Send in a voice message: https://podcasters.spotify.com/pod/show/adam-barbaro/message

In this episode of Connecting The Dots we discuss the how to stop comparisons with competitors.

How do we avoid customers drawing our products and services into comparisons that result in us having to fight on price?  

How do we instead attract customers that see the value in our products and services and are prepared to pay what you ask?

Brands that prioritise the why and the how are crushing those that only think about the what.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro




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Send in a voice message: https://podcasters.spotify.com/pod/show/adam-barbaro/message

In this episode of Connecting The Dots we discuss the 4 steps process to marketing effectively

Launching a new business, and product or service, can be very exciting. Ensuring we follow the correct marketing process will ensure we make good strategic decisions and not get caught up in tactical deliverable that fail to set our marketing systems up for success.

Brands that prioritise the why and the how are crushing those that only think about the what.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro


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Send in a voice message: https://podcasters.spotify.com/pod/show/adam-barbaro/message

In this episode of Connecting The Dots we discuss three steps to attracting value-driven customers by increasing the connection your brand has with customers.

A business that implements courageous positioning with purpose and methods for innovative delivery can transform themselves into a brand. A brand that is supported by value-driven customers that identify with them and advocate their offerings to others. It transforms and positions them away from the plethora of commodity type businesses that are destined to attract price-driven customers.

Brands that prioritise the why and the how are crushing those that only think about the what.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro


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Send in a voice message: https://podcasters.spotify.com/pod/show/adam-barbaro/message

In this episode of Connecting The Dots we discuss to position your business so you can charge what you want for your products and services.

The profit we receive in many ways is based on the value discrepancy between what you are offering and what someone is willing to pay. What does this mean? Well it means that the value discrepancy is the determining factor in how much you can charge. The good news is that value is fluid because it is based on an individual's perception and is not fixed. 

Therefore it is logical to conclude that the profit we make can be increased by adjusting how customers perceive the value associated with our products or services. So how do we do this?

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro


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Send in a voice message: https://podcasters.spotify.com/pod/show/adam-barbaro/message