Useful Content | DIY Content Strategy for Business Owners Juma Bannister | Content Strategy & Video Creation

In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where Paolo reveals his personal video content strategy.


00:00 Welcome to the Useful Content Podcast


01:41 Introducing Paolo Kernaghan: The Video Content Strategy Expert


02:28 The Importance of Video in Business and Content Strategy


07:30 Understanding Audience Needs and Consumption Patterns


16:50 The Misconception of On-Camera Confidence


21:02 The Evolution of Content Creation and the Impact of AI


27:33 Strategies for Effective Content Creation and Distribution


40:05 Final Thoughts and Where to Find Paolo Online


44:44 Post-Credit Insights on Content Strategy


Paolo Kernahan is our Teacher.

Connect with Paolo:

TikTok @paolokernahan

Instagram @paolokernahan

YouTube @paolo.kernahan


Linkedin: https://www.linkedin.com/in/paolokernahan/

Website: nofussvideo.com 


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

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Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:


www.relatestudios.com

Music by Relate Studios

Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)


Linkedin: https://www.linkedin.com/in/jumabannister

X (Twitter): https://twitter.com/jumabannister





 

In this episode of the Useful Content Podcast, Juma has an enlightening conversation with Damon Didier about leveraging email marketing to boost digital product sales. Damon Didier, an expert in email marketing, shares his comprehensive process, focusing on using Klaviyo, crafting non-intrusive popups, and other strategies to enhance email marketing efficiency. The discussion delves into the importance of starting email marketing immediately due to its profound impact on client retention and acquisition costs. Damon emphasizes the necessity of permission-based email lists, utilizing first-party data for targeted marketing, and the significance of email in building long-term customer relationships to maximize customer lifetime value. Furthermore, the episode covers tactical advice on creating effective welcome sequences, the power of SMS marketing, the anatomy of non-annoying popups, and leveraging AI to complement traditional marketing methods. Damon concludes with actionable steps for businesses to integrate email marketing strategies seamlessly with their existing operations.


00:00 Introduction to Selling Digital Products with Email Marketing


01:05 Meet Damon Didier: The Email Marketing Expert


01:39 The Power of Email in E-commerce and Beyond


05:18 Maximizing Customer Lifetime Value Through Email


07:38 The Evolution of Email Marketing and Klaviyo's Role


10:18 Setting Up for Success: Starting with Email Marketing


10:42 Crafting Effective Emails: From Pop-Ups to Purchase


16:07 The Anatomy of a Winning Email Strategy


18:54 Text vs. Image-Based Emails: What Works Better?


19:55 Maximizing Email Engagement: Tips and Strategies


20:18 The Power of Images in Emails: A Case Study


21:24 Exploring AI in Email Marketing


24:36 The Art of Crafting Effective Pop-Ups


32:17 Integrating Email Strategies with E-Commerce


34:31 Final Insights and Contact Information


35:31 Post-Interview Bonus Tip


Damon Didier is our Teacher.

Connect with Damon:


Linkedin: https://www.linkedin.com/in/damondidier/

Website: winatecommerce.com


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister


Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:


www.relatestudios.com

Music by Relate Studios

Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)


Linkedin: https://www.linkedin.com/in/jumabannister

X (Twitter): https://twitter.com/jumabannister

This episode of the Useful Content Podcast features Kris Granger, a lecturer, trainer, and digital marketing manager at Volvo Group Sweden. Chris shares his extensive experience in customer research, segmentation, and crafting effective digital marketing strategies. The discussion covers the significance of speaking to customers to understand their behaviors and preferences, and why customer insights should precede marketing tactics. Chris emphasizes the importance of testing consumer behavior, using the STP (Segmentation, Targeting, Positioning) framework for tailored marketing, and the role of generative AI in content creation. Additionally, he touches on brand building through models like the Kapferer Brand Identity Prism and the Brand Pyramid, stressing the transformational power brands can have on individuals. The conversation is grounded in practical advice for entrepreneurs and business owners on engaging with their target audience through various digital platforms and strengthening their marketing efforts by building more authentic brand-customer relationships.


Kris Granger is our teacher in this episode.


Connect with Kris:


Linkedin: https://www.linkedin.com/in/kris-granger-1123b213/


All Socials: @krisgranger Website: https://www.krisgranger.com/


SPOTIFY


https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE


https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter


https://sendfox.com/jumabannister


Submit your Questions!


https://jumabannister.formaloo.me/questions


Thanks for listening.


Produced by Relate Studios:


www.relatestudios.com


Music by Relate Studios


Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)


Linkedin: https://www.linkedin.com/in/jumabannister


X (Twitter): https://twitter.com/jumabannister

In this episode of the Useful Content Podcast, host Juma Banister interviews Candice Davis Blackman, a certified content and email marketing specialist. They delve into effective content planning and strategy, emphasizing the importance of understanding your business's methodology and audience before generating content. Candice shares insights on utilizing tools and templates for strategized content creation, the role of headlines, repurposing content, and the appropriate application of AI in the content creation process. They also discuss the common pitfalls of content marketing, such as comparison and the temptation to seek quick results, underscoring the value of commitment to a content strategy over time. Candice encourages a focus on organic growth, understanding one's unique methodology, and warns against the lure of supposed quick fixes in content marketing.


00:00 Unlocking the Power of Content: Strategies for Engagement

00:18 Meet Candice Davis Blackmon: A Content Marketing Maestro

00:37 The Essential Tools for Content Planning and Creation

01:22 The Art of Repurposing Content: A Sustainable Strategy

03:08 The Journey of a Content Marketing Strategist

09:44 Crafting a Content Plan: The Blueprint for Success

11:55 Methodology Matters: Building a Solid Foundation

19:47 The Role of Tools in Content Creation and Strategy

27:05 The Art of Content Creation: Beyond the Basics

27:51 Embracing AI in Content Strategy: A Balanced Approach

30:09 AI as a Tool for Editing and Image Creation

30:48 The Power of Confidence in Content Creation

35:39 Repurposing Content with AI: Maximizing Efficiency

38:30 Navigating the Content Overload: Strategies and Tools

45:46 The Importance of Persistence in Organic Content Strategy

49:59 Connecting with Candace: Insights and Contact Information


Candice Davis-Blackman is our teacher in this episode.



Connect with Candice: 

Linkedin: https://www.linkedin.com/in/candicedavisblackman/

All Socials: @socialrebellionmarketing


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister


Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com




Music by Relate Studios

Host: Juma Bannister



Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister 

X (Twitter): https://twitter.com/jumabannister 

In this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing content but also ensuring it reaches the target audience through strategic distribution. He highlights common issues businesses face, such as overproduction of content with insufficient distribution efforts. Justin emphasizes building a repeatable process for content distribution, tailoring content for different platforms, and the significance of consistency and experimentation in content creation. The conversation also covers the impact of distribution-first strategies on content creation and the effectiveness of segmenting and repurposing content to build momentum and engage audiences efficiently. Justin provides practical tips for businesses to improve their content reach and audience engagement by focusing on distribution and leveraging content effectively.


00:00 Welcome to the Useful Content Podcast

00:38 Introducing Justin Simon: A Master of Content Distribution

01:19 The Art of Content Creation and Distribution

05:34 Embracing Experimentation in Content Strategy

08:16 Owning Your Niche: The Power of a Unique Term

13:28 Unleashing Content Beyond Gating: Strategies for Engagement

21:49 Building Momentum with Content: Strategies and Insights

23:28 Unlocking Content Marketing Momentum

24:53 The Pitfalls of Content Creation and Distribution

25:56 Crafting a Strategic Content Plan

28:01 Building a Content Distribution Flywheel

31:36 Consistency: The Key to Content Success

38:31 Customizing Your Content Strategy

43:19 Final Thoughts: Platform Native Content and Audience Expectations


Justin Simon is our teacher in this episode.



Connect with Justin: 

Linkedin: https://www.linkedin.com/in/justincsimon

Website: https://jwww.justinsimon.co


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister


Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com




Music by Relate Studios

Host: Juma Bannister



Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister 

X (Twitter): https://twitter.com/jumabannister 

In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from peers and the impact of losing a job over content. Additionally, she emphasizes the significance of fixing personal and company profiles before content creation, creating useful content over pleasing the algorithm, and encourages listeners to start small with whichever content type they're comfortable with while focusing on serving their audience rather than worrying about perfection. The conversation also touches on repurposing content for efficiency and concludes with an empowering reminder on the importance of mindset in overcoming the paralysis of perfectionism on social media platforms.


00:00 Overcoming LinkedIn Content Creation Fears

00:15 Introducing Michelle J. Raymond: LinkedIn Expert

00:36 The Power of Consistency on LinkedIn

00:48 The Importance of Team Involvement in LinkedIn Success

00:58 Optimizing Personal and Company Pages Before Content Creation

01:17 The Ultimate Focus: Creating Useful Content

01:56 Michelle's Diverse Content Creation Journey

03:06 The Impact of LinkedIn on Michelle's Career

03:31 Adapting to Audience Preferences in Content Creation

07:01 The Significance of Asking for Help in Business Growth

09:52 Setting Business Goals for LinkedIn Strategy

12:00 The Importance of a Strong LinkedIn Presence

17:48 LinkedIn as a Team Sport: Amplifying Brand Presence

23:24 Top Tips for Enhancing Your LinkedIn Profile and Company Page

26:03 Maximizing Your LinkedIn Profile and Company Page

27:22 Key Differences Between Personal and Company Pages on LinkedIn

29:34 Content Creation Strategies for LinkedIn Success

34:26 Embracing Your Unique Digital Presence on LinkedIn

37:53 Overcoming Self-Doubt and the Power of Service-Oriented Content

41:32 Personalized Advice for New and Established Business Owners on LinkedIn

45:14 Closing Thoughts and Encouragement for LinkedIn Users


Michelle J.Raymond is our teacher in this episode.



Connect with Michelle: 

Linkedin: www.linkedin.com/in/michellejraymond/


SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister


Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com




Music by Relate Studios

Host: Juma Bannister



Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister 

X (Twitter): https://twitter.com/jumabannister