Family Photographer Marketing Podcast Fiona Margo
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Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017. The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!https://www.fionamargo.com
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51: 6 Habits Increasing your Marketing Stress + Mid-Spring Marketing Update
Let's start with the firsthand about the highs and lows of my studio's journey into a new market.
This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes.
Helpful Links:
Marketing Mastermind: Starts May 7th!
Need a website boost? Take the course.
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50: The MOST Important Part of Marketing
Yay for the 50th Episode!
In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients.
Helpful Links
Website Course- On Sale for a Limited Time!
My Instagram -
49: Unpopular Marketing Opinions
This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen.
Tune in!
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48: Let's Create a Spring Marketing Plan!
Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning.
As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it!
Grab the Spring Marketing Canva Template
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47: Where My Last Four Bookings Came From
Client acquisition, even during the quietest seasons, is possible!
This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season.
Marketing mastermind has two spots left!
Mastermind Link
Instagram - Broadcast Channel is there for additional help 3 -
46: How Do We Delight Clients?
In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight.
What a delightful client experience and a delightful marketing experience might surprise you!
IF you've been waiting for the perfect moment to elevate your marketing game, take note: our marketing Mastermind is about to kick off on March 12th, and only a select few seats remain. Whether it's crafting a visual brand that echoes with your dream clients or perfecting a portfolio that speaks volumes more than any social media metric, this Mastermind could very well be your ticket to a transformational journey in the family photography marketplace.
Helpful Links:
Mastermind- Starts March 12th!
My Instagram
Harvard Study