Welcome to How Music Charts, a music business podcast by Chartmetric. Join the music industry's brightest minds as they bridge data, culture, and creativity in real time. Looking for more? Sign up for a free account at chartmetric.com, subscribe to Beats & Bytes at blog.chartmetric.com, and reach out on our socials.
How Data is Redefining the Role of A&R in the Music Industry Today
While the proliferation of data is reshaping the role of A&R in the music industry today, what A&Rs look for in an artist hasn’t changed much. What an A&R looks for in an artist's data — and how they look for it — has.
Spotify Follower Ratio, Artist Growth & Fan Engagement With Components' Andrew Thompson
We were lucky enough to feature some of Andrew Thompson's research on our blog in an article he wrote called “What Spotify Follower Ratio Tells Us About Artist Growth and Fan Engagement.” Learn more about his work with Components, the differences between the Bandcamp model and the Spotify model, and what Spotify follower ratio actually means on this episode.
How to Promote Your Music in Southeast Asian Trigger Cities With Adam Kanwal
On this episode, we chat with Digital Marketing and Analytics Consultant (Amorphous, Still Woozy, Remi Wolf, Suzuki Saint, and Miss Madeline) Adam Kanwal about promoting music with a global mindset and cultural sensitivity. Bringing emerging artists "from 0 to 50", especially in markets such as the Philippines and Indonesia, requires a whole new mindset, which he writes about in his Chartmetric blog article entitled, “How to Promote Your Music in Southeast Asian Trigger Cities.”
Music and Mental Health in the Streaming Era With Camille Lopez-Silvero
In honor of Mental Health Awareness Month, on this episode, we talk to Berklee's Camille Lopez-Silvero about the article she wrote for the Chartmetric blog entitled, “The Under 27 Club: Music and Mental Health in the Streaming Era.”
Playlisting and Digital Strategies for Artists With Songular’s Sam Lee
On this episode, we talk to the Founder and Director of London-based firm Songular, Sam Lee. According to Songular’s website: “Songular is an independent music company that empowers fearless artists through strategic streaming campaigns. [Their] approach is artist-first and data-driven: This means that [their] bespoke campaigns are shaped by the stories [their] artists have to tell, and [they] use data to link the strategy to the story.”
Songular’s roster includes Joji, Bakar, Young T & Bugsey, Zara Larsson, and Flume.
Previously, Lee has served as a Music Editor for Deezer, a Radio Plugger, and in his earliest days, a Broadcast Assistant for the BBC and regular contributor to British culture outlet, NME.
The Rise of Regional Latin Music: Latin Music Genres Evolution With Francisco Toscano
Francisco is back to discuss the final part of our series on The Rise of Regional Latin Music. Here, we will preview where he sees not only Mexican Corridos or Colombian Cumbia going, and how these and other forms of Latin American genres are mixing to create new music for today’s younger generations.