The Wellness Creator Podcast Marvelous

As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account Manager at ConvertKit. Through her sustainable fitness coaching business, Root & Rise, she also helps women build strength and confidence and pursue her entrepreneurial dreams. Tuning in, you’ll hear how Morgan has grown her side hustle using the tools available to her at ConvertKit, what she does to keep her values and goals in mind while juggling a full-time job and a part-time passion project, her email marketing tips for wellness creators, and much more. If you're ready to turn your vision into reality without burning out, this episode is for you. With Morgan's thoughtful insights and actionable advice, you'll be able to excel at your day job, nurture your side hustle, and achieve balance and success in both worlds!
In this episode:
What Morgan's role is at Convert Kit and what her side hustle isWhat led her to start her wellness business after making a big move in her personal lifeHer BEST social media advice for creatorsTips for balancing your day job and passion project in alignment with your goals.The benefits of keeping your side hustle a side hustle.Email marketing tips for wellness creators: what works and what doesn’t.Creative opt-in incentives for your business and how to market them to your audience.How to grow your email list through partnerships and collaborations.Valuable tools and resources that can help you grow your business.Why it’s important to show up online as authentically as possible.How to use AI to augment your presence, not replace it.Links:Root & RiseRoot & Rise on Instagram —@_rootandriseMorgan Kitzmiller on LinkedIn — linkedin.com/in/morgan-kitzmillerMorgan Kitzmiller on Instagram —@morgankitzmillerConvertKitConvertKit’s Creator NetworkHey Marvelous

Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal audience, the wonderful tool of podcasting to educate listeners and allow them to get to know you, and the incredible value of an email list. Touching on the energetics of infertility, we dive into the difficult task of pricing in the wellness industry, knowing the value of your intellectual property, and connecting with professionals who serve the same people you do. Tune in for an enriching conversation that covers all this and more! 

Key Points From This Episode:

How Kerry’s fertility journey influenced her interest in working with other women facing the same challenge.Her experience of teaching yoga online and becoming an entrepreneur. Learning to put herself in the public eye in order to grow a business.How podcasting has enabled Kerry to educate her audience.What she sees as her most valuable connections.The difficulty of pricing in the wellness industry.Understanding the value of your intellectual property.How Kerry has built relationships with doctors and how you can do the sameThe difference results between blogging and podcastingPredictions for the future of podcasting and a recommendation to start yours.Kerry’s intention to move into more coaching and her aspirations to write a book.RESOURCESKerry's websiteKerry on InstagramFringe Fertility Podcast

Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue. 
Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the world of affiliate marketing and uncover how it can supercharge your growth and expand your existing following. Rewardful is an all-in-one affiliate management software designed to empower SaaS companies to set up and manage affiliate and referral programs seamlessly. 
In our conversation, we start by learning about Emmet’s background, what Rewardful does, and the exciting collaboration it has formed with Hey Marvelous. We delve into the benefits of rewarding word of mouth through affiliate programs and how Rewardful makes it easy for both the customer and the business. 
Discover how the marketing landscape is evolving and ways of setting up and managing an affiliate program. Gain insights into how the perception of affiliate links has changed, “earnings per click” content, steps to help affiliates sell your business, the basic principles of an affiliate program, and much more! 
Key Points From This Episode:
Background about Emmet, his company Rewardful, and the services it provides.Hear details about the collaboration between his company and Hey Marvelous.How to know when your business is ready to set up an affiliate program.Leveraging an affiliate program to grow your existing following.The difference between an affiliate program and a customer referral program.He shares his perspective on how the marketing landscape has shifted.Resources needed to set up an affiliate program and how to make it appealing.Discover strategies to direct and funnel customers to affiliate links.Explore the benefits and limitations of affiliate marketing.Learn how to structure your commissions and the percentages.Common mistakes and pitfalls to avoid when setting up an affiliate program.Resources:
Emmet Gibney on LinkedIn
Emmet Gibney on X
Rewardful
Rewardful Affiliate Marketing Course

This just might be the most counterintuitive thing we've ever said. 
In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do.
Key Points From This Episode:
What does it mean to niche downThe financial benefits of doing soThe flexibility that niching down offersThe power of adaptation and refinement as your business growsResources:
 Marvelous software plans
Marvelous link-in-bio tool (FREE)

In this episode, we share ten money-making ideas for yoga teachers venturing into online entrepreneurship. 
From offering private lessons, to hosting digital summits and utilizing affiliate marketing your bound to find a few that resonate with you. 
Each method offers varying levels of income potential and scalability, catering to different stages of a yoga teacher's entrepreneurial journey.
Key Points From This Episode:
Diverse Income Streams: We outline ten distinct ways for yoga teachers to generate revenue online.Scalability and Potential: Each method offers different income potentials and scalability, ranging from one-on-one private lessons to YouTube ad revenue.Audience Building: Many of the strategies also serve as effective tools for audience building and community engagement.Flexibility: The methods cater to different preferences and levels of expertise, allowing yoga teachers to choose the approaches that best align with their goals and resources.Long-Term Value: Emphasizing the importance of building lasting relationships with students and clients, several methods aim to create ongoing engagement and recurring revenue opportunities.Resources:
 Marvelous software plans
Marvelous link-in-bio tool (FREE)

Today’s guest used her passion for dance to power through an injury and pivot her career from dancer to studio owner. Hannah Teutscher joins us to share her journey on embracing her identity as an entrepreneur and her passion for the wellness industry. 

Tuning in, you’ll hear all about her dancing career, the injury that ended it, how she started her Pilates studio and when she started seeing herself as an entrepreneur. 

We delve into her goals for her business before she tells us all about her incredible online offering and teacher training. 

Finally, Hannah shares some advice for budding entrepreneurs. From social media to AI, this episode is jam-packed with incredible pearls of wisdom, so be sure to press play now!

Key Points From This Episode:
An overview of Hannah’s career as a dancer (and how it ended). How she got into the wellness world and became an entrepreneur. The pivotal moment when she started to see herself as an entrepreneur. Practical advice for anyone transitioning into entrepreneurship. Hannah’s business expansion goals and franchising plans. What her online offering looks like and the flexibility it offers. The kinds of people that are interested in her teaching program and how she gets leads. Her husband’s involvement in the social media side of things and what Hannah posts. The one thing she would do differently if she could start over knowing what she knows now. What’s next for Hannah’s business and why she isn’t traveling that often at the moment. Why she wants to use AI to increase her productivity without compromising her authenticity. How Hannah and her team use Metricool and why it’s so helpful. Resources:
Performance Fit Pilates, website
Performance Fit Pilates, Instagram
Performance Fit Pilates, YouTube
Pilates Exchange, podcast
Train the Trainers program
Metricool