Business Growth On Purpose Unknown

For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn?
We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains.  In this episode, we will discuss what is still happening, potential outcomes, and what you can do to improve your supply chain to foster growth. 
Hugo is a passionate supply chain management expert, with more than twenty years of leadership experience managing various aspects of the supply chain, including sales forecasting, inventory management, direct procurement, and logistics. 
He has worked for large midsize and large enterprises, in multiple geographies and industries, such as Consumer Packaged Goods, Natural Health Products, Aftermarket, and Industrial, in both manufacturing and distribution business models.
After listening to today's episode, check out Hugo's podcast, The Owl's Nest Podcast, a great listen for supply chain professionals put on by supply chain professionals. 

"Culture" is a difficult word for many leaders. It's either the fuel that's driving your growth or it's the weight that's holding you back. How do you wrangle this wild card to work for you, not against you?
Today, we talk with Jim Rich, Chief Revenue Officer for Vbrick Systems. In this episode, we will talk about several topics, including changes in the sales environment, culture shifts in organizations, and a unique technology that streamlines communication between senior leadership and their troops. 
Jim Rich has over 25 years of sales leadership experience in the software industry, with expertise in digital transformation and business intelligence. He has served in key sales and revenue marketing positions at Sisense, Anaplan, and Salesforce where he was the first commercial sales leader in the New York office, growing that team exponentially over seven years. 
After listening to today's episode, check out the list of services offered by Vbrick to see how they can help you integrate video into your daily operations. 

Today's episode features an exciting guest: Lauren Goldstein, The Biz Doctor. In today's episode, we are going to talk about how to change your mindset to scale your business successfully. 
Lauren Goldstein is the founder and CEO of Golden Key Partnership, a top business consulting firm that specializes in helping service-based entrepreneurs overcome obstacles in their business. She's known as "The Biz Doctor" and has over 12 years of experience advising Fortune 500 companies. Lauren's expertise lies in identifying the root cause of team and operational challenges so that businesses can scale sustainably and profitably. Her greatest strength is helping business owners become effective CEOs and leaders.
After listening to today's episode, check out Lauren's podcast, The Biz Doctor!
 

In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer.
We get into key questions like:
Topics and questions your ideal customer cares about
How to use digital strategies to scale your footprint
Actionable steps to deepen connections and convert business
The key is no silver bullet – it's an articulate, intentional strategy. You can test theories and fine-tune your approach over time. Being "on purpose" is the best way to move forward.
 

What do you get when you mix a business anthropologist with international-scale influencers? You get a perspective you're not likely to find on your normal podcast!
Today's guest is cultural anthropologist turned business strategist Dr. James Richardson of Premium Growth Solutions. James is an expert in consumer packaged goods. This topic is a little off the beaten path of what we typically do here, but the lessons apply to marketing and strategy if you're in B2B.
He has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha. 
James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, an award-winning, best-selling business book on Amazon. He also hosts his podcast—Startup Confidential.
After listening to today's episode, visit James' website to check out his book, Ramping Your Brand: How to Ride the Killer CPG Growth Curve. 
 

SEO is a topic that many owners think they need, but they don't understand it and got burned by expensive agencies in the past. Today's guest helps us to demystify the topic so you can either manage within your team or better understand the vendors you're considering.
Our guest today is Jeremy Poland of CEO and founder of DIY SEO. And yes, in this episode, we are going to talk a lot about SEO and how it's not necessarily a dark, deep mystical art but something that can be learned and understood.  
Jeremy Poland is a seasoned marketer, with a backstory in church leadership & publishing. Struggling to support a growing family on one non-profit salary, he erected a digital agency from side hustle to family sustainer. With a specialization in SEO for Small Businesses, the proprietary “playbook” and data he developed led to the formation of DIY SEO!
Jeremy and his wife created DIY SEO to empower small businesses and marketing agencies to fulfill their SEO & backlink building with high-powered link intelligence and expert support. 
After listening to today's episode, visit Jeremy's website to check out his top 20 backlinks.