167 episodes

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

Marketing Made Simple Powered by StoryBrand

    • Business

Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!

    How to Turn Sales Team Feedback into Marketing Gold

    How to Turn Sales Team Feedback into Marketing Gold

    Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/ApplyNow.
     
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    In most businesses, there’s a major disconnect between the sales and marketing teams—and this is a problem. Why? Because the sales team is out on the front lines every day, hearing about the desires, objections, and concerns of potential buyers. And when there's no communication between the sales team, who knows what the customers want, and the marketing team, who tries to get the customers' attention, it can result in weak marketing efforts and underwhelming revenue. So how can you close this gap between sales and marketing to create stronger, more successful marketing strategies?
     
    In this week’s episode, Schell Gower, a StoryBrand Certified Guide and fractional CMO with over 20 years of experience in sales and marketing, joins hosts Dr. J.J. Peterson and April Sunshine Hawkins. Schell explores how to get sales and marketing teams talking effectively. You’ll learn how fluid communication not only closes the gap between marketing's assumptions and sales' real experiences but also greatly improves marketing results. Listen in and get practical tips to make sure these two key areas are working together to drive growth.
     
    Contact StoryBrand Certified Guide Josh Cantrell directly at MarketingMadeSimple.com/Schell-Gower.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 28 min
    How to Convert Customers Stuck On the Fence

    How to Convert Customers Stuck On the Fence

    Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you money. So what can we do to light a fire under the leads who are dragging their feet?
     
    In this episode of Marketing Made Simple, J.J. and April are chatting with special guest Josh Cantrell, a StoryBrand Certified Guide and a B2B marketing pro. Josh answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ He reveals the importance of creating a sense of urgency in marketing, how to make your customers more responsive, and the direct response strategies that can do just that. Listen in and discover how to inspire procrastinating customers to finally take action!
     
    Contact StoryBrand Certified Guide Josh Cantrell directly at MarketingMadeSimple.com/Josh-Cantrell.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand
     

    • 28 min
    Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)

    Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)

    Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment. They're missing out on a key business truth: real, lasting success comes from regular effort and really connecting with people over time, not just one lucky shot. 
     
    In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins bring in special guest Alex Lau to offer up a fresh perspective on achieving long-term success in marketing. Alex, who owns a StoryBrand Certified Agency in Australia, provides a compelling argument for the power of consistent action and small, strategic improvements. He shares how these practices lead to significant progress over time. You’ll discover why shifting focus from quick fixes to reliable, methodical marketing efforts will resonate more with audiences and produce lasting results. Listen in and learn key marketing mindsets and tactics for sustainable growth!
     
    Contact StoryBrand Certified Guide Alex Lau directly at MarketingMadeSimple.com/seesharp.
     
    Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.
    Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!
     
    --
     
    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand
     
     

    • 29 min
    Why Your Brand Story Should Be Less About You And More About Your Customer

    Why Your Brand Story Should Be Less About You And More About Your Customer

    CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024:  StoryBrand.com/Workshop
     
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    In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when they forget that, it can cause a revenue-draining disconnect and a lack of trust. Instead, it’s critical to address the needs and problems of the customer. So what’s the best way for businesses to shift their focus to a more customer-centric marketing message? 
     
    In today’s episode, J.J. and April are joined by Lisa McGuire, a 7-year StoryBrand Certified Guide and marketing expert. Lisa answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ She explains what role the company should take in the message’s story, and why the customer must always be positioned as the hero. Tune in and discover the importance of empathy and authority in building trust with customers, and how to balance these elements to effectively connect and establish trust.
     
    Contact StoryBrand Certified Guide Lisa McGuire directly at MarketingMadeSimple.com/lisamcguire.
     
    Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.
    Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!
     
    --
     
    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 37 min
    What's More Important in Your Website: Substance or Style?

    What's More Important in Your Website: Substance or Style?

    Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.
    Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!
     
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    Everyone loves a well-designed website. The aesthetic of the right visual effects, colors, and layout can draw the viewer in at first glance. But what happens when the substance of the site falls short? Too many business owners jump the gun and prioritize their website design over the story they’re trying to tell. They jump head-first into what they’re most excited about, without learning how to build the elements of their message in the right order.
     
    In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Kris Jones, a StoryBrand Certified Guide with 20 years of marketing experience. Kris takes the hot seat to answer the question: “What’s one big realization that has changed the way you do marketing?” She reveals the a-ha discovery that shifted her approach—and the significant impact this shift had on her clients’ success. Tune in and discover the importance of intentionality in marketing, and how strategy can make all the difference!
     
    Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand
     
     
     

    • 32 min
    #152: How to Win Attention in a Distracted World

    #152: How to Win Attention in a Distracted World

    Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck.
    Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!
     
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    It’s no secret: so many people are exhausted and overwhelmed these days. So they have to make choices about where they’re putting their attention. Now, think about your brand’s messaging. How are you reaching out? What story are you telling? If people don’t feel like you understand them or care about them, they likely won’t give you any of their precious time. So how can you show them you care and you “get it,” so they will want to hear what you have to say?
     
    In this week’s episode, J.J. and April ask special guest Daniel Bussius the question: “What is something you’ve seen and learned in your marketing career that you know to be true?” Daniel is a StoryBrand Certified Guide and owner of Built By Love, an award-winning digital marketing agency. He reveals the one truth that has remained constant over his 25+ years of experience, regardless of the industry, the size of the business, or what marketing strategies they use. You’ll also walk away with two expert tips that will give your marketing message the greatest impact. Listen in and learn the secrets to cutting through the busy-ness and overwhelm to make sure your customers receive the message they need to hear!
     
    Contact StoryBrand Certified Guide Daniel Bussius directly at MarketingMadeSimple.com/built-by-love.
     
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    CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
     
    TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website
     
    HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
     
    HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
     
    STORYBRAND INSTAGRAM: instagram.com/StoryBrand

    • 31 min

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