55 episodes

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.

Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

Mobile Games Playbook Liftoff

    • Technology
    • 5.0 • 1 Rating

Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.

Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!

    Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market

    Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market

    Join us as we explore the ever-evolving Japanese mobile market.In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nuances that influence this thriving market.Join industry experts Teemu Palomäki, Chief Games Analyst, and Sonja Skoglund, Games Analyst at GameRefinery, a Liftoff Company, as they discuss actionable insights to help you navigate the unique opportunities and cha...

    • 31 min
    Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners

    Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners

    Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue.Join host Jon Jordan and GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen as they break down the essential components of successful LiveOps. Learn how to master collaborations, competitions, seasonal events, minigames, and compelling narratives.Get actionable insights to level up your own LiveOps ...

    • 43 min
    Episode 53: Predicting the biggest mobile game trends in 2024

    Episode 53: Predicting the biggest mobile game trends in 2024

    Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive into the anticipation surrounding upcoming game releases and explore key trends poised to dominate the industry.Join industry experts Wilhelm Voutilainen, Sr. Chief Game Analyst, and Kalle Heikkinen, Chief Game Analyst at GameRefinery, a Liftoff Company, as they d...

    • 37 min
    Episode 52: Exploring the top five trends that dominated 2023

    Episode 52: Exploring the top five trends that dominated 2023

    Join us as we explore the latest trends, challenges, and innovations in mobile game design.As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll explore the innovative ways games differentiate themselves in the market and elevate player engagement. And reflect on the standout moments in the mobile gaming industry in 2023. Join industry experts Teemu Palomäki, Chief Game Analyst, and Inka Reinola, G...

    • 33 min
    Episode 51: How to navigate the evolving advertising and revenue landscape

    Episode 51: How to navigate the evolving advertising and revenue landscape

    Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely. We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the...

    • 31 min
    Episode 50: The top three trends in the Chinese mobile game market in 2023

    Episode 50: The top three trends in the Chinese mobile game market in 2023

    Welcome to the 50th episode of the Mobile Games Playbook podcast!We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China.We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fascinating phenomenon of popular mobile games. We’ll also uncover the profound impact of government regulations on the in...

    • 32 min

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