Natural Born Coaches Marc Mawhinney

Ilona Jerabek is an EQ and leadership coach, and CEO of PsychTests, which offers a comprehensive library of psychometric assessments for personality, career, intelligence, and health. In this episode you’ll learn how to incorporate assessments into your business to get more coaching clients and better results with those clients!
What You’ll Hear In This Episode: 
-    Ilona talks about the early days of PsychTests, which was founded in 1995 and was one of the first to offer online assessments 
-    The importance of seeking out validated assessments, not just fun tests, for professional use
-    Why the emotional intelligence assessment is so popular  
-    How to use assessments as lead magnets to get potential clients through the door 
-    Listen to get a 14-day complimentary ARCH Profile test drive! 

Reef Colman is the CEO and Founder of WeAssist.io, which is revolutionizing business and empowerment by offering efficient, reliable outsourcing services that pave the way for a more interconnected and sustainable future. In this episode, he shares his advice for growing your coaching team the RIGHT way and avoiding the scaling mistakes that so many coaches make! 
What You’ll Hear In This Episode: 
-- Why Reef started WeAssist.io, and its unique approach to recruiting, training, and retaining the best quality staff across the world
-- Reef’s suggestion for the best first hire you should make for your coaching business 
-- How to scale your business with systems and delegate tasks to avoid becoming an over-glorified manager
-- How to let go of your need to do everything for your business and to stop being the bottleneck
  - The importance of taking care of your team, identifying and addressing their pain points, and establishing strong relationships with outsource professionals 
-- The advice for creating standard operating procedures (SOPs) and the value of having a mission statement
- - A special limited time offer of 10% discount for Natural Born Coaches listeners who start with WeAssist.io (limited to the first 10!) 

Tara Marino of Elegant Femme is on the podcast to talk about the importance of self-love and celebrating your achievements. She also discusses the challenges and rewards of running a successful business and her “Femme Types”, an internal technology helping women realize their full potential. 
What You’ll Hear In This Episode: 
         How Tara used her personal experiences to create Elegant Femme         The origin of her three Femme Types         The need for entrepreneurs to distinguish between operating in a competitive or creative mode         The three things that Tara focuses on daily to achieve limitless space and energy         The best way to turn around a “bad day”!

The online coaching space has changed in the last few years, and there are new challenges when it comes to selling your offers. In this episode, Marc explains this shift and gives three ways to get your sales going again, along with a case study from his own business! 
What You’ll Hear In This Episode:
- The big secret that coaches are only talking about behind closed doors
- The main reasons why coaching has become a tougher sell in today’s online landscape 
- Three things you can do today to bust out of a sales slump and get your PayPal notifications dinging!
- Why relying solely on high ticket offers is dangerous in 2024
-   A case study of a new offer that Marc just launched, using the lessons he shares in this episode!

Mohammed Ali of “Book For Your Business” is today’s guest on the show, and we discuss the strategies for writing a book without the time and stress that it usually takes. If you’ve been struggling with getting your book out into the world, you’ll want to check this episode out!
What You’ll Hear In This Episode: 
 
- The big “ah-ha’s” that Mohammed realized after going to Bali and investing hundreds of hours into finally writing the book that he wanted to complete for a decade
 
- The importance of structure in the writing process
 
- How he created a process that allows individuals to write their book in a shorter time frame, without sacrificing the quality of the content
 
- The importance of creating a clear framework for the book before adding content, and how book writing is mapping out a specific journey
 
- His team's process, which involves a strong human element and a refined system, which allows them to produce high-quality books very quickly
 
- How to choose the best title for your book, and when to do it! 
 
 
 

Kae Wagner, founder of North Star Marketing, is a personal branding specialist and she’s here to debunk big myths that are floating around about personal branding! 
What You’ll Hear In This Episode:
What is “personal branding”? Why personal branding is more than just a logo            Is it better for a coach to brand with their personal name, or a company one?           Tackling the big myths around personal branding, and how you should think about each instead  -  A sneak peek at Kae’s upcoming live branding webinar!