256 episodes

We break down the best sales, growth and marketing strategies and then teach you how we use them to close more deals. From generating more leads to learning how to deal with objections, we cover it all to help you become a master of revenue growth.

How to Sell Podcast: Learn to Master B2B Sales and Lead Generation Luigi Prestinenzi & David Fastuca

    • Business

We break down the best sales, growth and marketing strategies and then teach you how we use them to close more deals. From generating more leads to learning how to deal with objections, we cover it all to help you become a master of revenue growth.

    #256: Boost Your Sales Pipeline with These 5 Powerful Strength's You're Ignoring

    #256: Boost Your Sales Pipeline with These 5 Powerful Strength's You're Ignoring

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    In this episode, Rachel Fox delves into cost-effective sales strategies tailored for startups operating on tight budgets. She shares a range of successful techniques that have aided her in generating more leads and boosting her conversion rates.
    Key Takeaways:
    - Cold calling isn't always the best method for lead generation. Rachel prefers cold emailing, which she finds more enjoyable and effective.- Social media platforms like LinkedIn offer valuable outreach opportunities. Rachel leverages both her personal brand and her company's page for content distribution and to generate buzz.- Tools like HubSpot can track engagement data to help prioritize leads, optimizing limited time and resources.- When crafting email sequences, Rachel advises targeting specific industries and personas and integrating industry-specific articles and third-party content. She emphasizes that emails should be concise and engaging, capturing attention quickly.- Rachel provides invaluable tips for mastering sales, underscoring the importance of building strong customer relationships and truly understanding their needs.  

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 34 min
    #255: Smart Selling: Leveraging Data and Insight in Business Development

    #255: Smart Selling: Leveraging Data and Insight in Business Development

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    In this episode, you're going to learn:                
    1. Modern sales and marketing methods
    2. Crafting problem-focused messages
    3. Effective communication channels

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 36 min
    #254: Recession-Proof Your B2B Sales Approach With This Strategy

    #254: Recession-Proof Your B2B Sales Approach With This Strategy

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    In this episode, you're going to learn:                
    1. Economic downturn's impact on sales2. Developing a consistent daily routine3. Adaptive strategies for changing personas

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 19 min
    #253: How Many Touches Is Too Much in Your Outreach Campaign?

    #253: How Many Touches Is Too Much in Your Outreach Campaign?

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    In this episode, you're going to learn:                
    1. How many touches is too much in your outreach campaign?2. The Number that might surprise you3. How you should plan your outreach campaign for success

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 11 min
    #252: How to Become a Trusted Advisor and Skyrocket Your B2B Sales

    #252: How to Become a Trusted Advisor and Skyrocket Your B2B Sales

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    In this episode, you're going to learn:                
    1. The Significance of Sales Fundamentals2. The Role of Insight and Intuition3. Building Credibility and Personalization

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 37 min
    #251: How To Take The Cold Out of Cold-Outreach In B2B Sales

    #251: How To Take The Cold Out of Cold-Outreach In B2B Sales

    💰 Get FREE access to the tactics used by the fastest-growing b2b brands
    In this episode, you're going to learn:
    1. Why you should stop using sales scripts2. How to overcome the fear of reluctance3. Why cold calling is the secret ingredient to building your pipeline

    Connect with your hosts:
    Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

    • 21 min

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