The Marketing Automation Moment Podcast

B2B Marketing and PR
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The Marketing Automation Moment Podcast

News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.

  1. 4 JUL

    Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys

    In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent MarTech article that questions whether AI can truly plan campaigns. They debate Adobe’s position in the marketing automation space and discuss the rise of AI-generated creatives. Also in the episode, they break down why simplified customer journeys don’t work in B2B, and share a smart tip for improving your data quality over the quieter summer months. About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients. Time Stamps 00:00:00 - Introduction to The Marketing Automation Moment Podcast 00:01:01 - AI and Marketing Strategy 00:02:12 - The Reality of AI in Marketing 00:03:28 - Adobe's Digital Experience Update 00:05:31 - Dynamic Image Generation 00:07:44 - Customer Journeys vs. Funnels 00:09:52 – Data Quality Improvement Tips 00:11:36 – Conclusion and Final Thoughts Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We’d also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724

    12 min

  2. 9 JUN

    Salesforce Summer Updates, Partner Tools and AI Workarounds

    In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report. They also break down Salesforce’s Summer ’25 release and what it means for marketers. The conversation continues with Microsoft’s new email marketing restrictions, DotDigital’s surprising rise in email volume, and growing SMS engagement across global markets. Plus, they share a clever way to integrate AI, even if your platform doesn’t support it. About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients. Time Stamps 00:00:00 - Introduction to The Marketing Automation Moment Podcast 00:00:21 - Partner Marketing Automation Platforms 00:03:11 - Salesforce Summer 25 Release 00:05:37 - Email Marketing Restrictions by Microsoft 00:09:38 - DotDigital Email Marketing Report 00:10:53 - SMS Engagement Trends 00:12:46 – Insightful Tip of the Week: Integrating AI 00:14:45 – Conclusion and Final Thoughts Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We’d also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724

    15 min

  3. 13 MAY

    Navigating the Evolving Landscape of Marketing Automation Tools

    In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space, including ActiveCampaign's partnership with Wix, and HubSpot's acquisition of Dashworks, an AI company that enhances internal document search capabilities. The conversation further explores HubSpot's commitment to user training, emphasising the importance of structured training sessions for different skill levels to improve user engagement and retention. About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients. Time Stamps 00:00:00 - Introduction to The Marketing Automation Moment Podcast 00:00:54 - ActiveCampaign and Wix Partnership 00:02:57 - HubSpot Acquires Dashworks 00:04:49 - The Need for AI in Marketing Automation 00:07:13 - Importance of Ongoing Training in Marketing Platforms 00:10:06 - HubSpot's Inbound Conference 00:11:44 - Spring Cleaning Your Marketing Automation Platform 00:15:00 – Conclusion and Final Thoughts Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We’d also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724

    16 min

  4. 15 APR

    Challenging Attribution, Repurposing Content, and Elevating Email

    This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI updates. Mike and Hannah also cover Marketo’s improved email designer and share a quick tip on boosting engagement with more creative CTAs. About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients. Time Stamps [00:00:00] - Introduction [00:00:42] - Attribution vs. Incrementality [00:02:40] - Repurposing Content [00:05:02] - Salesforce's AI Agents [00:07:45] - Marketo's Email Designer Updates [00:10:41] – The Insightful Tip of the Week and Call to Actions in Marketing [00:12:36] - Conclusion and Key Takeaways Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724

    13 min
  5. Re-Evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?

    26 MAR

    Re-Evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?

    In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering their marketing automation platforms and whether they’re truly using them to their full potential. They explore the rise of AI driven sales tools, market growth trends, and how businesses can get more from their existing platforms. Plus, in the Insightful Tip of the Week, they tackle when it’s the right time to change your MarTech stack. About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients. Time Stamps [00:00:00] - Introduction [00:01:12] - Acton’s eBook Insights and re-evaluating Marketing Automation Strategies [00:02:25] - Understanding Platform Capabilities [00:05:54] - Underutilisation of Marketing Automation Features [00:08:08] - Market Growth and AI Influence [00:11:49] - Salesforce’s Shift in Strategy [00:13:22] - When to Change Your MarTech Stack [00:16:29] - Conclusion and Key Takeaways Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

    17 min

  6. 05/12/2024

    From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World

    Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B communications. The discussion also highlights findings from the Liana State of Marketing Automation Report, including the surprising prioritization of newsletters over advanced tools like A/B testing. In addition, Napier’s A/B testing eBook is mentioned, offering valuable strategies for optimizing your landing pages and emails to boost performance and achieve better results. Finally, the insightful tip of the week offers practical strategies for pitching marketing automation to your boss, focusing on the benefits of increased sales leads, improved efficiency, and significant time savings. About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.  Time Stamps [00:00:00] - Introduction [00:01:12] - Acton's New AI Web Agent [00:04:02] - Exploring SMS Marketing in B2B [00:09:10] - Insights from the Liana State of Marketing Automation Report [00:15:31] - How to Sell Marketing Automation to Your Boss [00:17:06] - Conclusion and Key Takeaways Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724

    17 min

  7. 04/11/2024

    Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves

    In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation. They begin by discussing HubSpot's acquisition of Cashflow, and how this move supports HubSpot’s strategy to serve small and medium-sized businesses through their Commerce Hub. The episode also covers takeaways from Acton’s holiday webinar, emphasizing key email deliverability practices like volume control and segmentation that apply year-round.   About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.   About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.   About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.   Time Stamps 00:00:00 - Introduction 00:01:02 - HubSpot Acquires Cashflow: Implications for SMEs 00:03:49 - SEMrush Acquires Third Door Media: A New Era for Publications 00:07:39 - Acton's Holiday Season Webinar Insights 00:12:41 - Tips for Effective Marketing Automation Demos 00:15:33 - Conclusion and Wrap-Up   Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724

    16 min

  8. 01/10/2024

    The AI Dilemma: Are We Relying Too Much on Automation in Marketing?

    AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the latest news from the world of marketing automation, including the latest trends and tools. In this episode, they cover: Gartner's 2024 Magic Quadrant: A look at the latest report on Salesforce automation platforms, including the rankings of major platforms like Salesforce and HubSpot. The Role of AI in Marketing Automation: They explore the hype around AI, its limitations, and how it can be misused if data quality isn't prioritised. Simplicity in Marketing Automation: A discussion on the benefits of choosing simpler marketing automation platforms and how they can better serve small to medium-sized businesses. Spintax for Email Outreach: Learn about Spintax and how it can enhance your email deliverability by creating unique variations of your messages. Don't forget to subscribe for more episodes!   About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment.   About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.   About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients.   Time Stamps 00:01:30 - Gartner's Magic Quadrant for Salesforce Automation 00:06:30 - The Role of AI in Marketing Automation 00:10:00 - Limitations of AI in Content Creation 00:12:00 - HubSpot's Podcast Transcription Feature 00:14:30 - Simplicity in Marketing Automation Platforms 00:18:00 - Tip of the Week: Understanding Spintax Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724

    21 min
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News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.

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