29 min
Creating Ads The Smart Way - An Interview with Graham Kelly Fashion Hub Singapore
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- Fashion & Beauty
We all do it - we create a product then rush to market it. Which usually results in average ads that do not cut through the noise. Listen to my enlightening interview with Graham Kelly, who has risen the ranks in advertising; holding positions such as Executive Creative Director, Regional Head in all the top agencies you can name.
Graham's candid answer's reminded me as fashion marketers we need to take the time to write a good brief and come up many 'big ideas' before choosing the right message for our brand. He outlines what it takes to make your advertising work for you and the rookie mistakes to avoid.
Find out more about Graham's Singapore-based boutique ad agency www.originate.mobi
We all do it - we create a product then rush to market it. Which usually results in average ads that do not cut through the noise. Listen to my enlightening interview with Graham Kelly, who has risen the ranks in advertising; holding positions such as Executive Creative Director, Regional Head in all the top agencies you can name.
Graham's candid answer's reminded me as fashion marketers we need to take the time to write a good brief and come up many 'big ideas' before choosing the right message for our brand. He outlines what it takes to make your advertising work for you and the rookie mistakes to avoid.
Find out more about Graham's Singapore-based boutique ad agency www.originate.mobi
29 min