Fashion Hub Singapore A Podcast for Fashion Entrepreneurs by Anisa Johnny

Listen to my latest conversation with Christelle Nouviaire-Domec Creative Director and Associate Lecturer in Sociology & Fashion.

We explore fashion's obsession with the late 20th Century and whether the 90s was the most iconic moment in fashion.

Christelle also shares insights into what it takes to enter the French fashion market.

Having studied Fashion Design in Paris during the 90s, Christelle honed her skills at Lanvin, designing for Christophe Lemaire and Claude Montana, specializing in designing couture and luxury accessories.

Her extensive career in fashion includes roles at Vogue Italia, collaborating with luminaries like editors Franca Sozzani, Anna Della Russo, Carine Roitfeld, and photographers such as Paolo Roversi and
Peter Lindburgh.

Her transition to Asia involved leading buying teams at Lane Crawford and serving as Creative Director of the Singapore heritage department store Tangs.

This episode is a valuable resource for entrepreneurs seeking business expansion, as well as students, fashion enthusiasts, and entrepreneurs eager to glean insights from the past to shape a brighter future.

Find out more about Christelle

@agent_double_france

www.linkedin.com/in/christelle-nouviaire

What do Kaia Gerber and Charlotte Rampling have in common? Find out by listening to this exclusive podcast! Designed for students and those contemplating a career change, this podcast delves into the world of model agency representation.

Join us as Natalie Hand, the Creative Director of London's renowned boutique model agency, Viva London, shares her insights and experiences. With an impressive roster of models such as Kaia Gerber, Liya Kebede, Emily Ratajkowski, Natalia Vodianova, and notable figures like Charlotte Rampling, Juliette Binoche, and designer Ines de la Fressange, Viva London leads the way.

Discover Natalie's remarkable journey from an Assistant Booker to spearheading the London chapter of Viva. Follow her path, starting in acting, living in Paris, and collaborating with esteemed photographers, stylists, fashion magazines, and creative directors from luxury fashion houses worldwide.

Tune in to gain invaluable insights into the inner workings of model agencies. If your company is considering partnering with a model agency, don't miss this episode, where Natalie reveals the pitfalls to avoid. Get ready to delve into the fascinating realm of model representation

Fashion Entrepreneurs get excited about creating logos and so they should. But the logo should be the last thing you do not the first. Jana Dambekalne is a Visual Communication Senior Lecturer and ex Art Director with a wealth of experience. 

Listen to our chat about how logos are defunct unless they are memorable and how to ensure your brand identity is doing its job. This is a great place to start if you are thinking of starting a fashion brand or re-branding.

Fashion Hub Singapore is a podcast for fashion brands looking to create social impact. 

To find out more about what I do go to https://www.anisajohnny.com/ or follow me on Instagram @anisajohnny

Follow Jana's adventures in design at @bedesigneducated

Siim Sainas is a Social Media Measurement and Insights Lead APAC at Google. You can't get better than that right? I sat down with Siim, to get his 101 on how fashion brands can create successful Influencer Marketing campaigns.  Siim, originally from Estonia, has a wealth of experience in research and analytics, across a myriad of international brands; 170+ at the last count, including Google (I'm so excited I had to mention it again), Pepsi, Intel, H&M and VISA. 

His work has been featured in the New York Times, used by WFA (World Federation of Advertisers), and many Omnicom and WPP agency teams. Siim is also a member of ESOMAR. And if that is not enough he started a blog, Brand Hero, with a learning component to pass on his knowledge and save you time and money. 

If you want to learn more about Influencer Marketing head over to brandhero.co. And if you want to know more about me, I am currently a Senior Lecturer in Fashion Marketing & Management at Raffles College of Higher Education in Singapore. I love helping fashion and lifestyle brands who want to use fashion to impact society. You can find out more at www.anisajohnny.com 

Subscribe, like and follow my content and please let any friends know that may benefit. 

Are you toying with the idea of starting a fashion brand but not sure it its a good idea? Entrepreneurship is rewarding, exciting and can be just the new challenge you need. On the flip side it's a journey that is uncertain and can take over your life. Listen to my podcast which outlines 7 critical questions every entrepreneur should ask before starting out. Even if you have already started a business and maybe faced some roadblocks, you may find out why you are facing those hurdles and what you can do to overcome them. 

Find out more creating a fashion or lifestyle brand at www.anisajohnny.com

Don't forget to like and subscribe and suggest to a friend. Thank you for listening!

We all do it - we create a product then rush to market it. Which usually results in average ads that do not cut through the noise. Listen to my enlightening interview with Graham Kelly, who has risen the ranks in advertising; holding positions such as Executive Creative Director, Regional Head in all the top agencies you can name. 
Graham's candid answer's reminded me as fashion marketers we need to take the time to write a good brief and come up many 'big ideas' before choosing the right message for our brand. He outlines what it takes to make your advertising work for you and the rookie mistakes to avoid. 
Find out more about Graham's Singapore-based boutique ad agency www.originate.mobi