157 episodes
Innovators Can Laugh Eric Melchor
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- Business
Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders
Innovators Can Laugh is your essential source for SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business. Solo episodes with specific podcast marketing and podcast advertising tips you can use today. Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
The show is brought to you by B2B PodPros. Apply to work with Eric: https://www.b2bpodpros.com/
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SEO Mistakes B2B Tech Companies Make: Sam Dunning
Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/trySam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO.TakeawaysWebsites can function as 24/7 sales reps, unlike salespeople who have limited availability. It is crucial for websites to ...
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Connecting B2B Brands with Reputable Influencers: Hector Forwood from Flooencer
Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/tryHector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results.00:00 Introduction and Background02:58 Adrenaline-Fueled Hobbies03:26 Getting Started in Sales04:16 Effective Sales Strategies06:06 Sales...
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Startup Coach: Tensions Can Happen Between Co-Founders
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comBeth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. 00:00 Introduction00:39 Beth's Background and Expertise01:13 Hiring the Right Talent04:14 Managing Tensions Between Co-founders05:21 Building Accountability in Founders07:29 Creating Alignment and Collaboration Among Tea...
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How interactive forms transform customer onboarding with Vlad Gozman
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comIs he the Elon Musk of startups in Austria?Vlad Gozman is the founder of multiple companies, non-profits and launched TedX Vienna. His latest venture is Involve.me which is an innovative interactive form that transforms the customer onboarding experience.Before moving to Vienna, Vlad founded and sold a tech startup in Romania. We talk about:- his approach to delegating and finding people...
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Sales Mastery with Janko Brlecic: Tools, Tips, and Tactics
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comIn this episode, Janko Brlecic from Lighthouse Advisory, shares his wealth of knowledge on scaling businesses through effective sales strategies. We discuss the importance of formalizing sales processes, the role of multiple decision-makers, and how to enhance communication within sales teams. Also, learn about the best tools for sales collaboration and the power of LinkedIn in buil...
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The next generation of search technology for multimedia content
Marin Smiljanic, co-founder and CEO of Omnisearch.ai, is building the next generation of search technology for businesses. Omnisearch.ai is different from traditional search engines like Google as it allows users to find information within various types of content, including videos, images, audio, and documents.In this conversation, Marin shares his journey from working at Amazon to founding his own startup and the challenges he faced along the way. We talk about the importance of building th...