Mogul Chix® Chat Podcast Adrienne Graham

Imitation is not the highest or sincerest form of flattery. It's theft. While nothing in business or social media is ever new, what you offer has your own stamp and identity. When you oenly share your message with the world, it's easy to become a target of copycats. It happens with designer goods, and services are no different. In this episode I talk about things you can do to protect your brand.

Most business owners get so caught up in the hiring process and the search for great talent, they often forget about after the hire. Getting them is a lot easier than keeping them. How you treat your employees will determine how long they stay and how loyal they will be. In this episode I talk about the things you can do to keep your employees engaged, happy and loyal.

When working with clients, it should never be strictly transactional. Clients remember how they were treated and made to feel more than what they paid for. Most business owners don't take the time to understand the client success journey. In this episode I give some insight into what the process is and how to make it a fruitful one.

There's a difference between wealthy and rich. Wealthy is quiet, rich is loud & bragging. In this social media world, people can be anything they want to be, and often times the images of wealth get confused with real wealth. Unless your brand is about wealth, there should be no reason to use images or posts to falsely portray an image of a life you don't live. Inevitably, someone will buy your product or service in the hopes that they too can achieve the wealthy you show. But when it's not real, it leads to disappointment, anger and sometimes threat of being sued for false advertisement. In this episode I break down the difference and how to prevent sending the wrong messages on social media.

I learned long ago that if I don't establish my value, someone else would. And the value they establish won't line up to the truth. When establishing value, don't think in terms of price or affordability. Think about the results you deliver. They have to match the promise in order for the value to be accepted. You decide what your value should be, not the consumer. But whatever you choose, you have to be prepared to stand by it. Remember, value is not just about price. 

I know it's happened to you. You and your girls are in the middle of a great conversation. All of you are dropping gems. Valuable strategy that have the potential to change your life and the way you do business. An hour later, you forget half of what was said! Start normalizing having brainstorming sessions with your business besties...and recording them! These conversations are a treasure trove of intellectual assets. The right idea can set you up for a huge win. What kind of conversations are you having with your biz besties?