27 episodes
The Buyer Narrative: Customer Experience Reimagined Kingman Consulting Group
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- Business
As the buying process continues to modernize overtime, it can no longer be denied that customer experience can completely determine business success, but for too long, the practical applications of this notion have remained elusive. Our mission is to change that.
The Buyer Narrative Podcast is brought to you by the Kingman Consulting Group, a management consulting firm that specializes in helping organizations understand their customers in order to facilitate experiences that drive brand loyalty and growth. Through this podcast, we will share practical advice on how you can do the same.
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S2:E9 The Future of CX is Doing More With Less [Season Finale]
In this episode of the Buyer Narrative, I talk about the future of customer experience in the world as we know it.
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S2:E8: How to Use Content to Improve the B2B Customer Journey
In this episode of the Buyer Narrative, I sat down with Camille Trent, Managing Editor at MarketerHire, to talk about how B2B brands can use the right content to improve the customer journey.
Learn how to:
Add human emotion to B2B marketing.
Align your message to the heart of what customers value.
Tap into existing customers can help you drive your content strategy.
Use content to drive further engagement and activation for current customers.
And so much more!
To learn more from Camille, follow her on LinkedIn @ https://www.linkedin.com/in/camillehansentrent/
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S2:E7: Is It Time to Change How We Think About Customer Experience?
In this episode of the Buyer Narrative, I discuss how I think about the value and the purpose of driving successful customer experiences.
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S2:E6: How to Promote Self-Service
In this episode of the Buyer Narrative, I sat down with Cary Cusumano, CX Design Strategist with Verizon Enterprise Solutions, to talk about how brands can use self-service to both improve experiences and deliver ROI.
You'll Learn:
How to use unstructured analysis to get to the heart of customer issues.
Ways to draw insights from employees about how to improve operations.
Steps to building self-service into your experiences.
And so much more!
To learn more about Cary, connect with him on LinkedIn @ https://www.linkedin.com/in/cary-cusumano-cx-doer/.
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S2:E5: How Loss Aversion Impacts Consumer Behavior
In this episode of the Buyer Narrative, I talk about a recent customer service interaction I had and how it alludes to the powerful impact of loss aversion on consumer behavior.
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S2:E4: How to Use Customer Insights to Drive Change
In this episode of the Buyer Narrative, I sat down with Bonnie Chatterjee, Head of Customer Experience for GitHub, to talk about what she has learned about using customer insights to improve the way GitHub does business.
You'll Learn:
- How to Get Started With CX
- How to Generate Value Out of Customer Journeys
- Practical Ways to Think About Experience Measurement
- And so much more!
To learn more about Bonnie, follow her on LinkedIn @ https://www.linkedin.com/in/barnalic/ and check out her blog @ https://www.nextbonnie.com/.
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