The Next 100 Days Podcast Kevin Appleby & Graham Arrowsmith

Strategy Sprints

Simon Severino is the author of Strategy Sprints and has created over £2bn in additional sales for his clients over the last 21 years.







In this podcast, Simon shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints Method and enjoy sales that soar.  Simon is a podcaster, TEDx speaker, Forbes contributor and Triathlete.





Summary of the Podcast

Introduction



* Kevin & Graham discuss their backgrounds in business and careers.

* Graham recently considering retirement planning and a potential pivot in his consultancy work.



Community building and sales coaching



* Simon Severino shares his strategy for doubling business revenue within 90 days.

* He does this by increasing price, win rate, and sales frequency.

* Important is community building and sales process optimisation.

* One of his super skills is questioning.



Strategic Value Wheel 



Clips from the Podcast

What Do Strategy Sprints Deliver?

https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-What-Do-Strategy-Sprints-Deliver.mp4

How Do They Get 25% More in Each of the 3 Areas?

https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-25-More-Price-.mp4

The Best Talk % on a Sales Call

https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Best-Talk-Rate.mp4

All Without Adding a Single Lead...

https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Dont-Need-Many-Leads.mp4



 

Philosophy, Management Consultancy and Sales Questions

https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Sales-Questions.mp4



 

Simon Provided this Testimonial

https://thenext100days.org/wp-content/uploads/2024/05/Simon-Severino-Testimonial.mp4



 

Contact Strategy Sprints





 

The Next 100 Days Podcast Co-Hosts



Graham Arrowsmith





Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn.

Kevin Appleby





Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

The AI Update

Current statistics show that around 48% of entrepreneurs, businesses and experts are using AI in their work flows now. Kevin and Graham share their own involvement and speculate on the future uses of AI in their own businesses.









Summary of the Podcast

Introductions and Podcast Overview



* Kevin and Graham discussed the hype around AI and how it's changing their work.

* Both co-hosts are now in their 60s, so how are they faring exploring new tools to boost their skills and businesses?



AI tools for research and writing



* Kevin shared how he uses Poe to boost research and writing.

* He explained the dispensing of a ghostwriter.

* Poe helps Kevin produce AI summaries and drafts that save time and improve output.



Copywriting and marketing AI with BNSN



* Graham detailed BNSN / Benson's trained models that emulate top copywriters.

* BNSN helps Graham by improving his copywriting to the A-lister level.

* Cloning is a particular strength.

* With cloning, you can take an email from someone like Dan Kennedy...

* Then you apply a client's blueprint (based on the client's identity, offer, and ideal client)—hey presto, you get a brilliant piece of copy that is almost totally unique.

* After that, if you want to make the copy more "corporate/less hype" you can apply refiners to ape your tone of voice.



Website optimisation with MeclabsAI 



* Graham also detailed how MeclabsAI analyses websites.

* There are various apps built into MeclabsAI that can do this.

* They are like marketing experts or professors.

* See What it makes of Kevin's GrowCFO website...





Book creation with Designrr



* Graham stunned Kevin by automating a 44-page book in under 60 minutes for his son's business

* He used Designrr's templates, all done despite limited experience with the tool.



And here's that 44-page book...



Defending-the-digital-realm-a-chief-information-security-officers-guide-to-cyber-security_Selected Cyber - April 2024





Proofreading and editing with Grammarly



* Kevin recommended Grammarly's paid version for its AI editing.

* It goes beyond spelling to maximise readability.

* Kevin says it has improved his own writing through its detailed suggestions.



Future directions of AI



* Both saw AI delaying retirement to optimise potential income from applying AI.

* Kevin spoke about cutting research time,

* He was an advocate of Microsoft CoPilot which integrates AI directly into common programs to boost productivity.



Clips from the Podcast

AI Elevates Graham's Copywriting Offer

https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-BNSN.mp4



 

Headlines

https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Headlines.mp4



 

Poe

https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-Poe.mp4



 

Using Designrr to Write a Book For Selected Cyber

a href="https://thenext100days.org/wp-content/uploads/2024/04/Kevin-Graham-A-book-Writt...

Beauty Entrepreneur

Another podcast and another Australian entrepreneur, this time, it's all about beauty! Now Kevin probably could do with some work - you cannot improve perfection for Graham. Elle came across Graham via MeclabsAI Guild, a new place where you can discover solutions to just about every marketing challenge you face. The whole thing is built on Flint McGlaughlin's 10,000-plus Marketing Experiments that are the empirical underpinning of the new AI product. Elle's a big part of the Guild.









Summary of the Podcast



* Graham introduces Elle, an Australian beauty entrepreneur and mentor.

* The plan was to discuss her career journey from beauty to helping others through mentoring and allowing life's flow.



Beauty, mentoring and allowing flow



* Elle shares finding her calling in mentoring after her business crashed.

* She learned to accept not knowing and let life guide her.

* Elle emerged as a leader in eyebrows and has helped many women through difficult times.



Retirement planning and flow



* Graham has been considering retirement, as he approaches 65 later this year.

* Like Elle, Graham wants to continue with fulfilling work.

* Elle follows life's flow to continually help others through challenges.

* Kevin notes life's most impactful moments are unplanned.



Clips from the Podcast

Geelong, Victoria, Australia

https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Geelong.mp4



 

Inner Yes Gets Elle into Beauty Industry

https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Inner-Yes.mp4



 

Graham Teases Kevin's Early Beginnings With Numbers!

https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Kevins-First-Footings.mp4



 

Sheltered Childhood to Being Responsible for Other's Beauty

https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Childhood-to-Beauty.mp4



 

What is Beauty?

https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-What-is-Beauty.mp4



 

Brows - Elle's Astonishing Process

https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Brows.mp4



 

Elle Uses Light Trick to Look [Insert Your Best Guess] Years Younger!

https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Lighting.mp4



 

Elle Provided This Testimonial

https://thenext100days.org/wp-content/uploads/2024/04/Elle-Wilson-Testimonial.mp4



 

Contact Elle Wilson





 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith





Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.

Wealth Management & Funding Your Retirement





When it comes to wealth management who better to discuss this with than Alan Smith is the CEO of Capital Asset Management. He maintains an active and compelling Twitter account. And this week, he is our guest on The Next 100 Days podcast. He started the company in 2004. Alan is an avid thrill seeker, having climbed Mount Kilimanjaro and has a passion for skiing and family holidays.





Summary of the Podcast

Financial Planning & Wealth Management



* Graham seeks retirement guidance as he approaches 65. [If you believe I'm still in my 30s, then I have a bridge to sell you!]

* Alan stresses the importance of a thorough financial plan.

* That plan pinpoints your goals, the resources you have, and the strategies you'll take in this next phase of your life.

* A plan's value lies not in completion but as a living framework to navigate life changes.



Investment strategies and asset allocation



* Alan details his "family fortress" portfolio of broad market index funds.

* Along with his "investment playpen" of higher risk bets.

* He advocates allocating primarily to equities for long-term growth outpacing inflation, though accepting short-term volatility.

* You should focus on fees, costs, simplicity and diversification as priorities.



Choosing a financial advisor



* Alan argues an advisor pays for themselves through objective counsel in emotional times.

* Look for credentials, independence, and a personal connection to guide complex decisions over decades.

* Fees around 1-1.5% for advice and low-cost funds are reasonable compared to potential returns and risks avoided.



Clips from the Podcast

Did We Get The Wrong Alan Smith?

https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Wealth-Management.mp4

Family Fortress & Investment Playpen

https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Family-Fortress-Investment-Playpen.mp4



Included in Alan's wealth management driven "Investment Playpen" strategy are:



* a couple of start-up companies

* a little bit of bitcoin



You should focus on the Family Fortress.



Percentage split 95:5%

An Investment Philosophy Based on Academic Research

https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Proper-Research.mp4

Index or Active Fund Manager?

https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-index-or-active-fund-manager.mp4

Get a Financial Plan completed for your Retirement

https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-financial-plan.mp4



 

When I'm 65

https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-When-Im-65.mp4

Have an Investment STRATEGY

https://thenext100days.org/wp-content/uploads/2024/04/Alan-Smith-Have-an-investment-strategy.mp4



 

The Big Takeaway

Fractional Sales Executives





Mike Malloy believes the future of work is fractional, like the fractional sales executives he provides to a particular niche in the US. That niche is B2B SaaS tech companies. On this episode of The Next 100 Days Podcast, we discover a truly amazing individual, whose talents extend way beyond his subject specialism. Listen and watch to discover more about Mike Malloy.



Mike spoke to us from Rye, New Hampshire where he was visiting family, but he normally resides in Lewis, Delaware (perilously close to where their President spends the majority of his time).





Summary of the Podcast

An Introduction



* Mike introduced fractional sales executives as experienced professionals who work part-time for multiple companies.

* These sales people provide temporary expertise to help businesses scale their sales processes.

* Mike's company matches experienced sales executives with growing B2B SaaS companies.

* He does this through an assessment of their sales systems and needs.



His Fractional Sales Executives



* His Executives commit 5-10 hours weekly for 3-6 months on a flexible budget.

* Mike has vetted over 249 executives with diverse backgrounds to suit various company needs.

* Candidates undergo screening for skills, experience and cultural fit before recommendations to clients.



Measuring Success is Like



* Executives provide training, processes and introductions while CEOs oversee growth.

* Success is tracked through qualified leads, appointments, wins and time from first contact to payment.

* Velocities through the funnel indicate where bottlenecks may exist.



The Future is Fractional Sales Executives



* Fractional work was presented as the future, allowing experts to work flexibly across industries while entrepreneurs access affordable expertise.

* International opportunities also exist to expand client bases.

* Fractional sales executives were deemed a cost-effective means for companies to access experienced help and expand more quickly than funding full-time staff.

* Opportunities also exist to introduce this model across borders.



Clips from the Podcast

Outtake - Research, or the Lack of it!

https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Preamble.mp4



 

Mike is Relentlessly Generous When Offering Fractional Sales Executives

https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Relentlessly-Generous.mp4



 

The Future of Work is Fractional

https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-The-Future-of-Work-is-Fractional.mp4



 

What Does Malloy Industries Do?

https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Whats-the-Process.mp4



 

Sales Scaleability

https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Sales-Scaleability.mp4



 

Who Makes a Good Fractional Sales Executive?

https://thenext100days.org/wp-content/uploads/2024/04/Mike-Malloy-Productive-People.mp4

Leadership & Culture

Shane Michael Hatton is a 2x Author and global expert on Leadership & Culture.







He has spent the last decade developing remarkable leaders and teams by helping them connect, and collaborate more effectively. Shane has been published in the Harvard Business Review, Forbes, The Australian, HRD, and CEO World, among other publications.



What's interesting is he has moved to the UK, lives in Notting Hill currently, and is attracting new clients. He is another Jenny Stilwell introduction. She knows everyone, hence the Harry Pilkington joke to introduce him!





Summary of the Podcast



* It's all about leadership & culture!

* Graham and Kevin discuss culture and leadership with their guest Shane Hatton.

* Shane explains how culture exists whenever people come together and is shaped by behaviours over time.

* Leaders must align teams around shared goals while respecting individual differences.



Clips from the Podcast

An Eclectic Background

https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Background.mp4

Why Invite Shane to Your Business?

We're all basket cases to a point...!



https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Why-Invite-Him-In.mp4



 

Remarkable Leaders - Created Here!

https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Remarkable-Leaders.mp4



 

An Interesting Time With Leadership & Culture

https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Leadesrhsip-Right-Now.mp4



 

Is Diversity Equity & Inclusion Driving You Nuts Too?

What is DEI?



https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-DEI-Heaven-Help-Us.mp4



 

Helps You Get The Culture You Want

BOOK: Let's Talk Culture



https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Lets-Talk-Culture.mp4



 

Challenge Your Cultural Norms

https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Core-Culture.mp4

Shane Hatton Leaves This Testimonial for The Next 100 Days Podcast

https://thenext100days.org/wp-content/uploads/2024/04/Shane-Hatton-Testimonial.mp4



 

Contact Shane M Hatton





 

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith





Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat,