2 hr 14 min

009 | Secrets To Killer Creative & Copywriting Commercial Grade Podcast

Ben Kay -- a brilliant, hilarious and award-winning Creative Director and Copywriter -- joins Christie for an open and insightful discussion on the creative process. Take the long way home or lift an extra set because we cover it ALL: The secrets behind creative dev & copywriting, why creatives get a bad rap, the responsibility of the ad industry, mistrust between clients & agencies, the problem with advertising awards, plus grade Miller , Skittles, Guinness, Gillette, Nike, Always & "Fearless Girl" ads.

Ben Kay -- a brilliant, hilarious and award-winning Creative Director and Copywriter -- joins Christie for an open and insightful discussion on the creative process. Take the long way home or lift an extra set because we cover it ALL: The secrets behind creative dev & copywriting, why creatives get a bad rap, the responsibility of the ad industry, mistrust between clients & agencies, the problem with advertising awards, plus grade Miller , Skittles, Guinness, Gillette, Nike, Always & "Fearless Girl" ads.

2 hr 14 min