010: Fundamental Differences Between Branding & Marketing Wine Stains

WE'RE DISCUSSING:

- Our first mini-milestone (cheers to hitting 10 episodes)

- Thoughts about "social" club tennis

- What Connor believes is the "right" way to pour beer

- The Budweiser Clydesdale horse commercials - is it branding or marketing?

- A loose definition and core elements of "branding"

- Connor's "fit-check" and a few of his favorite brands 

- How brands shape our identity & vice versa

- The ratio Donald Miller suggests for focusing on marketing vs. branding - and Kaitlyn's thoughts about it

- How your "business plan" plays into your branding & marketing and in which order to do what

- Thoughts on "avatars", niching, attracting & repelling, knowing your audience & more 

- How Kaitlyn is applying those thoughts to revamped Copy Uncorked courses

- Humanizing & creating community as a brand

- Components of brand strategy 

- A list of the top 10 greatest TV commercials of all time

- Whether Kaitlyn considers Copy Uncorked to fall more on the 'branding' or 'marketing' side



AS MENTIONED:

- Connor's go-to Vejas :) - https://rstyle.me/+iA_OXPlMHOUpBSVMjpX5Bg

- Connor's lululemon shirt - https://rstyle.me/+ar5ieUw6flLy8OlJfxQMNw

- Connor's Patagonia pants - https://www.patagonia.com/product/mens-terrebonne-joggers/190696752786.html

- ARTICLE - The 10 Greatest TV Commercials of All Time - https://www.qualitylogoproducts.com/blog/10-memorable-tv-commercials/



FIND US ELSEWHERE:

- winestainspod.com

- Kaitlyn's blog: kaitlynhparker.com

- Kaitlyn’s business: copyuncorked.com

- Connor’s business: parker-fg.com



If you enjoyed today’s episode, we’d love for you to leave a review. Cheers!