019 Why Launching is Killing Your Business Grow to CEO with Rose Radford

In this episode, you'll learn why depending on launching to generate revenue in your coaching business might not be the best idea from a physical and mental health point of view, and why it might also end up killing your business. I'll explore the differences between running a launch-based and an evergreen coaching business, and I'll also be sharing the story of how I missed $140K in sales in five months, and what that expensive and valuable lesson taught me. 
What You'll Learn:
- How a launch-based coaching business essentially works and how it differs from the evergreen model
- How I discovered the evergreen model and how I missed $140K in sales 
- What makes the launch model so unpredictable, addictive and unstable
- Why some potential clients might feel thrown away or rejected when we only operate in the launch model and how that will impact our business
This episode is the first of a mini-series of the Million Dollar Evergreen Marketing Secret, where I'll reveal how I made over a million dollars in just 13 months, so you can apply it to your coaching business and avoid the financial roller coaster and uncertainty from the launch-based model.
Resources:

- Free Training: Sign 1-3+ clients a week on evergreen: https://www.roseradford.com/stepup-podcast
- Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 
- Visit my website https://www.roseradford.com/ 
- Find me on Facebook https://www.facebook.com/rosekirbycoach1 
- Find me on Instagram https://www.instagram.com/iamroseradford/ 
- Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/